UAE based lingerie brand Antaysia has appointed MI Digital as its first Digital Agency for handling the UAE region.
Antaysia.com is looking to boost sales ahead of Valentines but also intends to build up its activity online to grow sales in the long term.
MI Digital will be responsible for growing the brand’s presence across PC and Mobility Based devices including handling creative & design, infrastructure, media buying, email, search, social networks, including the production of web and mobile applications.
Antaysia.com is particularly looking to invest in mobile, particularly via apps on phones such as the iPhone, while MI Digital will run paid ad campaigns for the brand to boost sales ahead of Valentine’s Day.
MI Digital will also use its network companies such as MI Events & MI Productions, Thailand to launch Events & handle photography and productions for the brand. The launch was handled by the Media Idee Network.