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Digital Marketing: Inbound Marketing Via Content Hub To Gain Competitive Advantage

MI Digital Creates New Content Marketing Hub for Managing Consumer Engagement For SDE.com

Developing relationships over a long-term with today’s consumers is now complex, now more than ever before. The powerful web search, with publishing on social and social networks along with tools for filtering capabilities have placed very powerful tools in the hands of consumers. The buyer’s journey today is non-linear – as shown by this graph below:

Customer journey Cap Gemini

Consumers today can easily find information, compare pricing across multiple retailers and read up on social recommendations about a large number of competitors immediately and from the comfort of their home.

Thus today’s consumers are now savvier – they are researchers, publishers, a reviewer, a vocal influence, and ultimately the final authority and expert on any manner of product or service. This “ease” by which information can be shared across the web, including mobile and social touch points, has required enterprises to try to influence consumer behavior by increasing the amount of content.

SDE (Staff Development Educators) is one such company whom MI Digital helped to launch its content hub targetting educators and experts.

SDE believs that “educators have the most important job in the world” which is why SDE is dedicated to empowering extraordinary educators with research-based, innovative, and rigorous professional development that’s practical, motivating, and fun.

Their goal is to “help create extraordinary classrooms that prepare students for the demands of the 21st century.”

Inbound marketing, social media marketing or content marketing is the process of creating quality content, which is than well published and later on promoted across the channels. The idea is to drive the inbound benefit through sharing and search /link-building and gain social signals for search engine optimisation.

SDE as an objective wanted to unearth their Knowledge Base and build up the brand via a content hub targetting teachers, academics, principals and stake holders.

The solution devised by MI Digital included:

  1. Supports videos from YouTube
  2. Featured a rating system for reviewing books.
  3. It uses the best SEO practices
  4. The admin panel is fast, simple, and easy to use.
  5. Flexible layouts for every template
  6. Advanced block system
  7. Popular posts
  8. Unique article system which ensured that the same article was not listed twice in the home page.
  9. Pagination of articles.
  10. Social counters to track the shares and comments on the site and off the site.
  11. Special templates for posts and pages.
  12. Youtube / Vimeo Video Playlists.
  13. Customizable Side Bars

and more.

 

Edited by the experts at SDE, the content will comprise of written articles, posts, videos, infographics, book reviews, latest events and even small tips and reports. SDE’s content hub will feature up-to-date insights from experts in the industry including promoting their events and covering them as well.

The content hub strategy is is part of a growing industry trend for organisations to create and publish own content, using their latent knowledge and expertise to shape reputation and brand building.

Vern Nicholson, Director of MI Digital, USA, said: “We’re not the first to launch a publishing platform, but we believe we’ve created a look and feel that grabs people’s attention. SDE’s Content Hub is all about generating content which our audience is interested in, and to engage people in conversation.”

SDE’s content hub is fully responsive and built for smartphones and tablets. MI Digital has always recognised that content with strategy is the lifeblood of all digital marketing and today’s inbound solution’s launch of the hub enables us to let our client’s continue to connect to their customers in a fresh and relevant way.

An understanding of the content marketing hub is below:

in bound marketing process

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Shan Foods Spices Up The US Market With Magento & WordPress Online Store

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We all know that WordPress is top of its game when it comes to CMS (content management systems) and blogging based websites and we also know that Magento is top of its game for e-commerce but what if we want to use both together and bring the best of both worlds to our client.

The Need For WordPress & Magento

Although Magento is one of the leading ecommerce frameworks, it has a fairly poor CMS and its limited fields prevent full customisable product and page templates.  It’s also a resource hog, requiring massive memory and processing resources and building simple web pages on this platform are akin to using a tank for a drive to town. A change request to alter the websites appearance takes too much time and while it’s perfectly possible to blog within Magento using add-ons like Blog extensions, there are advantages to integrating a platform that has been built with content publication in mind. It’s also possible to turn WordPress into a eCommerce store, but Magento offers levels of flexibility and functionality that it’s difficult to replicate on a platform designed for content management.

Also as Google becomes more sophisticated and social media especially reviews becomes a dominant source of referrals, it’s important that eCommerce retailers get on board with content publishing if they’re to attract new customers and retain existing buyers. It can however also be difficult to publish audience-attracting content on an eCommerce store like Magento. Product descriptions are essential but they aren’t the sort of content that will attract a loyal readership.

Thus if a retailer wants to maximize both the effectiveness of their content publishing efforts and the efficiency of their sales process, an integration that makes use of both WordPress and Magento is the optimal solution.

The MI Digital Solution:

As consumers continue to demand compelling experiences with brands, retailers are challenged with finding partners that can create rich, differentiated online experiences for their consumers while driving growth. We recommended that Shan Foods turn to Magento Community Edition because it is the only commerce platform that is designed from the ground up to be configured, extended and customized to meet each merchant’s requirements, providing virtually unlimited flexibility to create unique brand experiences that delight consumers and also convert and increase sales. It also provides integrated tools into platforms such as Ebay and Amazon as well as integrating advanced analytics tools such as RJ Metrics for Cohort Analysis and Life-Time-Value analysis.

Dedicated Food Brand Store – An Industry-First

Marrying content with commerce is reason for fanfare as conversion increases. As content moves closer to the consumer, deft brands are lubricating the purchase funnel and reducing dependency on traditional media partners. New direct-to-consumer, owned platforms (branded URLs, social channels, etc.) offer a chance to stray from traditional formats and present and deliver content that offers relevance and resonance vs. reach and frequency.

The ability to weave together content and commerce may be what separates retail winners from losers. 78 percent of consumers now report engaging in “webrooming,” or purchasing a product in-store after browsing online and brands are sensing the opportunity to secure the sale before the consumer enters a traditional retail format’. Brands now need to weave digital content & commerce together in a seamless customer experience to drive sales online and even in-store. Shan Foods which is the leader in ethnic foods category, stands as one of the most reputed food companies and a powerful global brand with presence in more than 65 countries across 5 continents understood this when it chose MI Digital as its digital agency to help power this phase of digital online presence.

As an innovative food brand, they wanted to expand their formidable presence which ranges from Amazon in US to Zooom Stores in Dubai and Tesco, Waitrose and everything in between to the online medium and tasked MI Digital to provide an integrated set of tools and processes to power Shan’s omni-channel strategy, reduce operational and integration complexity, and enable the marketing team to create consistent brand experiences across channels.

One example of an area where food brands find themselves challenged to keep up with rapid changes in consumer behavior is in the delivery of compelling experiences across devices. “With Magento, we were able to optimize the customer experience for consumers on desktops, tablets and mobile in time, even as new devices enter the market,” said Zeek, chief technology officer at MI Digital. Amongst other challenges, Shan Foods also wanted to create a customized user experiences for each brand yet maintain common core processes and integration across all brands. They also wanted full in-house control over merchandising promotions, catalog, pricing and all other aspects of the online shopping experience to easily customize sites by region or product line.

MI Digital was also required to develop a responsive web design which allowed us to create content once and have it automatically adapt to the format of specific mobile or tablet devices. This feature was important to quickly deploy mobile and tablet applications with confidence, knowing that the product, promotion, account and brand experience will be consistent across every consumer interaction.

Shan Foods also wanted to give their customers “buy anywhere, receive anywhere” convenience by providing accurate inventory availability across channels. Real-time inventory visibility across multiple locations, including stores, is key to enabling the buy anywhere, fulfill anywhere experience. This feature when implemented has already helped Shan reduce excess inventory, capture lost sales and promote the most profitable products to their customers.

Shan Foods USA WordPress

Understanding Shan’s markets and requirements, MI Digital also offered an integrated master and subsequent catalog structures which allowed the team to easily share products across categories, catalogs and sites and manage and maintain seasonal, branded and future catalogs simultaneously, putting an end to inconsistent information across channels. This ensured that we delivered highly branded, personalized and consistent content across channels, and helped our customers make smarter buying decisions.

“We could use a web interface to efficiently select which attributes or actions we wanted to display across brand experiences or we could apply granular control to tailor Shan’s customers’ experiences to each specific brand. For example, we could easily share and replicate promotions, manage multiple optimization tests and even share customer records across sites. We could also publish product content and catalogs across multiple brands with speed and accuracy using a simple web interface and process flow. With integrated master and subsequent catalog structures, you can share products across categories, catalogs and sites, while simultaneously managing and maintaining seasonal, branded and future catalogs”, said Zeek.

Shanfoodsusa4

Taking advantage of order fulfillment services that go beyond the normal pick, pack and ship operational process, we consulted and then implemented solutions that ensured that when the customer received their purchase, the experience delivered the full brand identity from specialized packaging to gift wrapping, to ease of returns.

“Our impressive roster of new client wins and our innovative integration practices demonstrate our momentum in this category. We will continue to find new ways to tap into the power of our open source ecosystem and make it easier than ever for brands to continue to deliver fresh, new consumer experiences. The industry can expect us to launch more tools that simplify the merchandising process further to optimize product category pages and boost sales soon,” said Umair Mohsin, Director Digital.
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ShanFoodsUsa3

 

About MI Digital – Global Digital Marketing Services:

Based in 5 countries of the world including offices in USA, MI Digital is a leading ecommerce solutions agency. We create solutions with high sales conversion through elegant technology while promoting the branded experience across all digital channels. Our industry expertise of over 10 years working on global brands coupled with the Magento ecommerce technology produces more sales from your digital channel. Having worked on Magento projects for leading global companies such as Shan Foods, Pfizer, etc, MI Digital is the most advanced and experienced agency in the industry.

We share a vision of accelerating growth through the delivery of innovative commerce experiences and capabilities. Through a proven network of technology partners,  you’ll gain our access to expertise in strategy, development, enablement and support, logistics as well as complementary technologies poised for integration. All  of which will help you accelerate time-to-market, improve ROI and reduce your cost of deploying third-party functionality.

 

About Magento:

Magento serves more than 240,000 merchants worldwide and was recognized as the leading ecommerce platform for fast growing retailers in the 2014 Internet Retailer 500. Magento also powers 26 percent of all ecommerce sites in the Alexa one million sites list; more than any other ecommerce platform.

 

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A Publisher That’s Totally HIP

 

A HIP PUBLISHER  – CONTENT MARKETING ON SOCIAL CHANNELS

DISCOVER HOW WE PROVIDED LEADING EDGE CONTENT MARKETING & MEDIA SOLUTIONS TO AN ENTERTAINMENT NEWS STARTUP AND MADE THEM TOTALLY HIP.

Coinero Pakistan required a Digital Partner to launch their flagship media property HIP Pakistan. The brief was simple. Create something that they could easily manage themselves with the ability to upload new content and multimedia as and when they were written, but with controls over when it was published. MI Digital was chosen due to their unmatched expertise working in cross-channel solutions and an understanding of the technology to run high profile, high traffic sites. The content management system would be key as HIP news especially related to fashion and celebrities come and go in the blink of an eye — so the HIP Team needed to be able to react even faster, or be relegated to the bargain bin. The system would also have to work to incorporate publishing and ad servers as well as distribute content across social channels within a heart beat of the content’s upload.

HIP 1

MI Digital also took upon itself as a challenge to create an enhanced catalog for the photography on the site (a sure traffic puller) and create digital experiences that highlight the latest and greatest in the industry — while they’re still relevant. Stated simply, we put the freedom and power to build compelling marketing and content experiences in HIP’s hands.

HIp7The platform built on the popular content system WordPress, allowed HIP team to bring their customers closer to the runway, the show, the launch, the movie or anything they wished  with enhanced interactivity, rich multimedia experiences and the ability to seamlessly integrate social functionality — allowing them to go from concept to creation faster than their audience could say, “That’s so…HIP!”

On the homepage,the content column was divided into sub sections representing the feature articles of each channel on the site. The general structure of the designed layout of each web page contained a significant article including an image, headline and thematic introduction. Aging content which was less hip was represented only by a headline and a key-phrase. To access the complete article, its associated images and related text one had to click on the headline. The general tone of the site was more straightforward and factual in its approach to communication. The UX whilst considerably and effortlessly communicated to the target audience.

HIp2

The figures already are encouraging reading, suggesting that the strategy to engage distinct audiences of those coming new to the media brand through a focus on stories –  is already delivering ahead of expectations. 

MI Digital also developed the visual style for the media brand. Working closely with the HIP team – creating collaborative mood boards  to gather stimulus from the team – MI Digital came up with a visual identity that was truly HIP. The challenge was to create a robust brand language that was endlessly adaptable, flexible and immediately recognizable. The visual language communicated ‘Trendy’ from trend lines running between the sections to textures that truly reflected what was HIP, the design language catered to the young, fashion conscious and HIP crowd. 

Presenting the wealth of content we have in a way that enabled our audiences to easily find the information they come to the site to find was identified as one of our biggest challenges. In practice, however, MI Digital team  made this part of the process seem relatively simple, and working with the client we have made the site a more engaging destination with very high time on site metrics well above industry norms.

HIp5

 

Making sure the site appeals to the varied users requires a significant investment in understanding those audiences. We also felt a real sense of responsibility on this project. When you’re dealing with a new brand and hoping to create a passionate fan base you really want to ensure you’re reflecting the brand appropriately online. The close working relationship with the team at HIP and the time spent getting under the skin of the audiences has really helped us to develop a site that we feel is as HIP as we think it is.

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Beyond just creating a HIP design, MI Digital team was also responsible for creating engagement and generating traffic to the site via it’s SEO services.

Within a few months, HIP Pakistan was leading the searches for some of the most sought after keywords in Pakistan including it’s own related and for the leading entertainment topics in the industry.

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Full Features List:

  • Show posts in different styles.
  • Show a Grid Module (4, 5 or 6 articles), a big slider or a normal sized slider above the latest posts
  • Offset Option for posts lists to not have duplicate posts appear on the same page (grid shows posts #1-#5 and the posts list below shows from post #6 and onwards).
  • Infinite Scroll Options: All blog styles can use “Normal pagination / Infinite Scroll / Infinite Scroll with Load More Button”
  • Feature specific posts exclusively in the category grid/sliders
  • Upload custom backgrounds
  • Set the background to any color
  • Set background to full-width stretch, repeat or no-repeat
  • Set general color for category using a color picker (for menu hovers, review boxes, etc)
  • Option to use a unique sidebar
  • Full-Width Post Option
  • Fully integrated review / rating system
  • Reviews system options:
    • Three different styles: Stars, Percent or points
    • Option to include a score subtitle to appear in the thumbnails throughout the site
    • Option to include up to three pros and cons with custom titles
    • Option to turn on/off user ratings (user reviews). When a user leaves a rating, a cookie is left on the visitor’s computer with the relevant post ID, to minimize chance of visitors voting multiple times on the same post.
    • Multiple shortcodes available for articles: Dropcaps, buttons, highlight text, toggle (Faqs), alert boxes, columns, video gallery, responsive video, divider and tabs.
  • Post Format: Video (Able to embed YouTube / Vimeo / Kickstarter / Viddler videos) and appearing in a unique overlay of the featured image
  • Post Format: Audio (Able to embed Soundcloud) and appearing in a unique overlay of the featured image
  • Upload custom background or background slideshow
  • Change the featured Image style (four different styles) or turn off completely
  • Set the background to any color
  • Set background image to full-width stretch, repeat or no-repeat
  • Custom Sidebar
  • Featured image can be set to output as “Parallax / Full-background / Full-Width / Standard / Full-background slideshow”
  • Upload custom background
  • Upload multiple custom backgrounds for background slideshow
  • Set the background to any color
  • Set background image to full-width stretch, repeat or no-repeat
  • Set general color for page using a color picker (for menu hovers, borders, etc)
  • Option to turn on/off hover zoom effects on sliders/grids
  • Takeover Background Ads (clickable backgrounds) system.
  • Retina Ready (HD)
  • WPML-Ready, RTL-Ready.
  • Boxed Or Full-Width site Option
  • Mega menu system
  • Custom Sidebars for category and pages
  • Schema Review Rich Snippet Microdata
  • Schema Author Rich Snippet Microdata
  • Schema Breadcrumbs Rich Snippet Microdata
  • Fully Responsive design
  • In-built pagination
  • Indented threaded comments
  • Designed with valid HTML5 + CCS3 code
  • Extensively tested with ALL major browsers and versions, including IE8.
dolphin show karachi

Dolphin Show International – Over 100,000 Bookings In A Month

MI Digital was responsible for the development and the infrastructure provided for the booking and the authentication of the tickets for the Dolphin Show International.

Multi-factor Authentication via Mobile SMS Code sent to the user at the time of booking and to be displayed on entry, Physical Verification Via NIC at time of booking and a special bar code which was only readable on our software via our scanners was created for the show. Instant booking confirmation meant our booking software did all the work for the agents.

The booking software instantly confirmed online and offline bookings and provided an electronic receipt along with the generated bar code.

Amongst other things the booking engine featured:

Real Time Booking Engine

The software provided for real time booking. The software showed what dates, show slots and seats were available and updated this information in real time. Customers could chose when they wanted to book and receive instant confirmation safe in the knowledge that there was no duplication or problems with their bookings.

On-Demand Booking

Customers could make a time and date request as well as any special needs especially for special people.

Agent Management

We managed our agents and re-sellers easily by tagging and tracking their individual sales. We could tell exactly where our sales were coming from and they all knew the current status of the dolphin show.

View/Export Attendees List

The software was designed to keep track of all orders and attendees info in one place and made it easily accessible from anywhere. The data was clearly arranged and we could also export our attendees list as and when we needed them.

Pre-Determined Inventory

This determined how many people could take part in each show everyday day. We could set this limit once overall and then tailor it to our re-sellers.  This prevented overbooking, saving us on refunds or the embarrassment of re-scheduling.

Mobile Integration

An SMS Alert Engine was develop to send regular announcements, last minute information and follow-up SMS through the dashboard only. This helped us when we wanted to update our customers in change of dates or bookings.

Fibre7

Pfizer Fibre7 Launches ‘Ramadan Recipes With Chef Shai’

Fibre7

 

Pfizer Fibre7 launched its new campaign ‘Ramadan Recipes With Chef Shai’ during the holy month of Ramadan in Pakistan. Targetted towards the ‘health conscious adult market’, the campaign which included the production and development of Recipes from scratch, video shoots and then launching the campaign on social channels, display networks and video networks using hover-over ads proved to be a huge hit with some of the videos garnering well over 4000 likes and shares with massive amount of engagement on the overall campaign. In total just the organic facebook likes almost doubled during the campaign with massive requests for availability and trial of the product.

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The star of the campaign however was the Chicken Broast with herbs video which garnered over 4700 likes and 2000+ shares.

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The videos showcased how to make Ramadan Healthy whilst the posts provided summaries of the videos for people who  might not have the bandwidth or the devices to view video content.

[jwplayer mediaid=”4404″]

The recipes ranged from traditional desi to the exotic such as:

Fibre 7 - Ramadan Recipes posts (9)

Fibre 7 - Ramadan Recipes posts (8)

Fibre 7 - Ramadan Recipes posts (7)

Fibre 7 - Ramadan Recipes posts (6)

Fibre 7 - Ramadan Recipes posts (5)

Fibre 7 - Ramadan Recipes posts (4)

Fibre 7 - Ramadan Recipes posts (3)

Fibre 7 - Ramadan Recipes posts (2)

Fibre 7 - Ramadan Recipes posts (1)

Please visit the Facebook page: www.facebook.com/fibre7 for more information or to watch the videos.

 

 

 

wellness expert mobile app

Social Media Case Study – Pfizer Fibre 7 Wellness Expert

Social Media Activation For Fibre7 Wellness Expert Was One Of The Most Successful Case Studies In Pakistan

social media mobile app

 

Social media campaign

 

social media campaign

Pfizer Fibre7 was one of the most successful social media campaigns in Pakistan. For some time it was the most downloaded app developed by a local mobile development firm. 

pfizer fibre7 application

We can see the usage of the app and over a thousand pageviews per day were recorded in the Android app alone.

Analytics Pakistan

For sometime, it was the trending and leading the Pakistan’s download charts from ‘Cateogory’ to ‘All Time’ downloads.

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The application was promoted across all social and digital display channels for optimum seeding and discovery.

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wellness expert fibre7 pfizer

MI Digital’s Health and Wellness Mobile App For Pfizer Fibre7

Pfizer Pakistan launches first ever Health and Wellness App For The iOS and Android Platforms

The widespread adoption and use of mobile technologies is opening new and innovative ways to improve health and health care delivery. Mobile applications can help people manage their own health and wellness, promote healthy living, and gain access to useful information when and where they need it. These tools are being adopted almost as quickly as they can be developed. According to industry estimates, 500 million smartphone users worldwide will be using a health care application by 2015, and by 2018, 50 percent of the more than 3.4 billion smartphone and tablet users will have downloaded mobile health applications (http://www.research2guidance.com/500m-people-will -be-using-healthcare-mobile-applications-in-2015/). These users include health care professionals, consumers, and patients.

health and wellness appHealth and wellness thus are hot topics right now for both businesses and individuals.  A growing number of health and wellness apps aim to empower smartphone users to change their behaviors and to manage their own health conditions. Taking a note from this trend, MI Digital has helped Fibre7 develop Pakistan’s first health and wellness App “Wellness Expert” starring Yogi Wajahat. This app will allow individuals to take control of their own health and wellness program. 

The Fibre7 Health & Fitness app for Android and iOS is the one-stop spot for people interested in living a healthier life, combining the best hatha yoga exercise and workout videos, a nutritional reference, and pose library along with advice for diet, exercise and health to help individuals meet their wellness goals.

“MI Digital is honored to have been selected for the development of the Pfizer Pakistan Fibre7 Wellness Expert App” said Umair Mohsin, Director Digital. “Because it’s both interactive and informative, the Health & Fitness app delivers a really useful and engaging experience.”

Mobile apps have the potential to transform health care by allowing doctors to diagnose patients with potentially life-threatening conditions outside of traditional health care settings, help consumers manage their own health and wellness, and also gain access to useful information whenever and wherever they need it. MI Digital will continuously evolve this app through adding more features as time goes by, thus always promising something new and exciting for Fibre7 users.
The app can be downloaded from the Android Store at: https://play.google.com/store/apps/details?id=air.com.migaming.yogi whilst the iOS app can be downloaded from https://itunes.apple.com/pk/app/wellness-expert-iphone/id847298899?mt=8..
anne french kareena whats in slider

Anne French & Kareena Kapoor’s – What’s In Slider Puzzle Game

In an Industry first, MI Digital, Pakistan’s pioneering digital agency & MI Gaming, Pakistan’s premier branded games studio, network companies of Media Idee Group recently launched their first branded game for Anne French, Pakistan.

anne french mobile game

The game based on the slider puzzle adds a social gaming aspect to it by challenging friends and peers of the player to compete together.

Anne French Kareena Kapoor Slider Puzzle Game

 

Games have become one of the best main-stays on social networking sites as people have turned to them to kill time ­ and brands of all stripes are starting to play along.

The Anne French game in particular can be found by click on this image:

https://apps.facebook.com/puzzleflash/


Last year the social gaming industry passed the $1 billion dollar mark  fueled largely by brands integrating social games into their marketing strategies. From in-game advertisements to entire games built around name-brand products, engagement through games takes on multiple forms and presents unique opportunities for marketers – on and off the computer.

Anne French’s game venture is a first because aside from facebook at www.facebook.com/annefrenchpakistan, the game is also available on iOS and Android markets via mobile game apps specially developed which allows one to compete with friends from any device – web or mobile.

 

Kareena Kapoor and Anne French App slider puzzle

 

 

Social gaming is more than a buzzword; it’s a business opportunity and the Media Idee group of companies are developing such for their clients.

Available for Android 4.0+ from https://play.google.com/store/apps/details?id=air.AnneFrenchPuzzle.

Mashable TCS Connect

TCS Connect Featured On Mashable

TCS Connect, Pakistan’s Premier E-Marketplace was featured on Mashable‘s article ‘Is Pakistan the Next Frontier for Entrepreneurs?’.

The article at length talked about the Internet industry in Pakistan which is at an extremely exciting point, and the outlook for local entrepreneurs and venture capitalists is strong in the mid to long run.

As the sixth largest country in the world in terms of population, Pakistan has an ever-expanding web base which currently stands at 22 million users, with 8 million people now on Facebook.

With such a wide array of currently undeveloped markets to compete in, the need for online stores will only increase over the course of time. When one further considers the high cost of establishing a traditional brick-and-mortar store, one realizes the advantages to which online entrepreneurs are privy.

Talking about TCS Connect, the article said:

“The establishment and subsequent success of these and other businesses have led to a greater focus on e-commerce sites. They may be other clothing brands expanding their businesses online, logistics companies either starting online stores themselves or providing tools and consultancy for brick-and-mortar retail owners to start a digital side to their existing businesses, or young entrepreneurs themselves wanting to get into this nascent business.”

MI Digital is proud to be the digital agency for TCS Connect and helping them power this retail and online revolution in Pakistan. With this hive of activity, the future for Pakistan’s e-commerce and Internet industry has a positive outlook. Local entrepreneurs should seize this opportunity to capitalize on the open market space.

 

mashable tcs connect