TAF Foundation Logo

MI Awarded TAF Foundation SEO Duties

Pakistan — MI Digital, the digital division of Media Idee, a MI Worldwide Company today announced its appointment as the SEO Agency with the TAF Foundation.

The engagement followed a competitive pitching process, and will see MI take up the mantle in advancing TAF’s vision in enabling individuals towards improved life chances and responsible citizenship towards a more cohesive and vibrant society.

TAF Foundation (TAFF) began as the Abbassciy Family Foundation in the year 2010 and served as a charitable organization to the underprivileged. In 2015, the Abbassciy Foundation was restructured into a philanthropic organization focused on long-term development initiatives.

Renamed the TAF Foundation, TAFF aligned its mandates to Education, Health, and Social Consciousness and concentrates on sustainable programs which help to create upward social and economic mobility. Underpinning TAFF Foundation objectives is the aim to foster harmony and positive interdependence amongst societal agents.

Umair Mohsin, Chief Culture Officer, Media Idee, said, “We are proud to be working with TAF to champion the values and beliefs that will empower us all as a nation. We are looking forward to fresh ways of connecting with the social mobility challenged segments and our stakeholders through engaging digital content and platforms.”

The agency will be responsible for handling the SEO duties. The appointment is effective immediately.

Hubco logo for website site

Hubco Launches New Corporate Website

The completely redesigned website designed and developed by the MI team offers visitors richer insights into Hubco’s operations, CSR and growth prospects.

MI launched the newly revamped website for Hubco. This redesigned site offers quick and easy access to essential information and features regarding operations, financials, reports, etc while offering a more comprehensive understanding of the Company’s value proposition and overall client benefits.

The website also offers updated information on news and press releases, management biographies and activities and career opportunities.

The site also features sections for topics centered around new technology, CSR activities of the company, key industry highlights and current legislative and policy updates as well as important information such as disclosures, board meetings, etc.

The new website has a clean uncluttered design, improved functionality and enhanced rich content focused on the Company’s mission to provide energy to feed Pakistan’s ever growning needs. The new website goes live today, March 31st, 2017 and is located at the same address: www.hubpower.com.

About Hubco:
HUBCO was incorporated in Pakistan in 1991 as a limited liability company. The company owns oil-fired power station with installed net capacity of 1,200 MW in Baluchistan and 214 MW Punjab. The Hub Power Company is listed on the Karachi, Lahore and Islamabad Stock Exchanges. The Global depository receipts are also listed on the Luxemburg Stock Exchange.



Media Idee Becomes A Google Partner

Google Partner Media Idee

Media Idee Becomes A Google Partner

MI Digital – the digital marketing arm of Media Idee, a culture marketing network, is proud to announce becoming a Google Partner. As the ‘Interactive story’ division handling the media budgets of clients from SME to Enterprise levels, the achievement demonstrated the expertise and the excellence of the teams handling the digital marketing accounts for clients in 5 countries.

Google Partner status, is only bequeath on agencies that have demonstrated proven and in-depth knowledge and a vast experience with Google’s tools such as Adwords. More than spends which they have to continuously maintain, it also means consistently meeting Google’s very high standards, performance requirements and best practices.

“We’re tremendously proud of our partner status. It feels fantastic to be recognized by possibly the No. 1 tech company in the world (Google) as a partner,” said Umair Mohsin, Director Culture Strategy for MI. “We’re are honored and excited to now be able to offer an even higher standard of service to our clients – one that’s backed by Google. Our efforts and experience have earned us rewarding benefits that will help us to continue to grow, and further assure our clients that they can continue to depend on us.”

As an official Google Partner, MI can now serve clients at Google’s standards. The agency also has access to industry research, product updates, continued learning, and the Google Partners Community.

Media Idee is listed here as a partner on the Google Partner page.

For more information about Media Idee’s services and reach, visit: www.mediaidee.com.

GoRickshaw – An Uber Like Service For Three Wheelers Launched By Media Idee

GoRickshaw Chooses Media Idee To Launch Innovative Transport Service

Rickshaw travel across the cities in Pakistan is dysfunctional. There is a huge disconnect between people who want a ride vs the availability of the vehicle at their destination. Rickshaw commuters are plagued by auto drivers refusing certain destinations, getting charged extra, rash driving, rude behavior by drivers, or rigged meters. Daily mobility needs (Pick & Drop Service) and commuters usually switch multiple rickshaw drivers in search of a safe and reliable pick & drop service.

Thus GoRickshaw has been launched to cater to these daily stresses, providing hassle free experiences for customers and auto-rickshaw drivers. GoRickshaw promises affordable prices, reliable service and safer rides for the citizens of Karachi and soon other cities.

To order, simply tap a button and a certified GORickshaw driver will arrive at your desired pick-up location within minutes.

GoRickshaw Promise:

The GoRickShaw app developed by GoLogistics connects rickshaw drivers and passengers allowing them to experience a fast, convenient and safe ride, at just a tap of button. The application is available for Android at the moment but will be available on other devices soon.


Find and book a rickshaw easily with the tap of a button, all on a single screen.

Track your driver’s identity and cab info on the go. Only verified drivers.

Enjoy a seamless app & top-notch service. Effortless payment through your phone.

We believe that transportation should be as reliable as running water and GoRickshaw is the company that will make that vision happen. Whether you’re headed to work, the university, or out on the town, GoRickshaw will connect you with a reliable ride in minutes. One tap and a Rickshaw comes directly to you. Your driver knows exactly where to go. And payment is cash, a first for the market.

Media Idee has been chosen as the agency of choice for the launch of this initiative.

Magento Web Store

Luxury Retail Shoe Store Launched: MI Digital launches TSM&CO’s New Website

TSM&CO, A New Brand of Affordable Luxury Handcrafted Footwear  Launched Its New Website Today.

TSM&CO, a luxury shoes retailer launched its new website today. The website development and design was done by MI Digital. Discovering a void in the marketplace, TSM&CO was eager to combine the old world craftsmanship of luxury, high quality leather footwear with new world digital access, whereby it sells directly to the consumer through the http://tsmco.com.pk website. By cutting out the traditional retailer and selling online, TSM&CO is able to offer a premium collection of the highest quality men’s footwear, reasonably priced starting from $128.

“We saw a space in the luxury footwear market,” said Founder Hammad Ahmed. “Men know that the finest handcrafted, luxury shoes are what sets them apart in the professional world, but the prices have become astronomical, so we are reinventing the luxury shoe business for the global markets. We have partnered with family-owned global leather tanneries to create a new supply chain, enabling us to produce gorgeous, high-quality shoes at uniquely accessible prices.”

TSM&Co shoes feature materials sources from the best suppliers in the world including Italy, and are made with artisanal craftsmanship and precise attention to detail on each and every pair. They are designed and produced in small batches, in the most sought after designs like the Monks, Derbies, Oxfords, Wingtips and more. TSM&CO shoes leverage classic elements like polished leathers and hand stitching, always mixed with unique and special details. All shoes are hand-crafted, made to be unique just like their owners and every so often a new collection is released on the site at http://tsmco.com.pk.

“Our shoes are the same luxury quality as those of premier luxury designers. Our clients will always find the latest trends they love, and the quality of our shoes will never be compromised,” said Hammad Ahmed. “It’s not only important that we’re using the best possible materials, but also that fit remains consistent, so once a client finds a forma that works for her, he can order additional styles made on the same forma and never have to think twice about size. While styles will constantly change, fit and quality will not.”

The new webstore based on the Magento platform combines old world elegance and luxurious feel with the efficiency of digital channels. The brand new website offers made to custom shoes, catering to all sizes and preferences. The products on TSM&CO include a wide range of styles from Balmoral to comfortable dress shoes.

Discerning shoe lovers will enjoy the shopping experience at http://tsmco.com.pk. The website provides a huge variety of dress shoes, boots, smart casual and accessories from its own designer shoe brand TSM&Co. The self-select shopping environment on the website offers convenience and ease of use.

The corporate gentlemen out to make his mark on the world is consistently thwarted in his ambitions to look and dress powerful since there are not a lot of options when buying shoes. A majority of shoe retailers don’t sell or cater to this niche clientele and those who do charge a hefty premium. This makes it very difficult for upwardly mobile young men to find a store that caters to their needs of affordable luxury. TSM&CO shoes not only caters to this group, but they also offer an impressive range with their brand of shoes which are completely on trend and fashionable.

Their TSM&CO ranges are made out of high quality leather, hand-crafted to perfection and use the latest technology. This results in luxurious shoes that are distinctive, stylish and comfy, and perhaps most importantly, they are the right size.

With years of experience in fashion, business, design and technology, the TSM&CO team, has a wealth of knowledge in the industry, bringing together their unique perspectives and expertise.

For more information on TSM&CO and to shop the collection, visit http://tsmco.com.pk.

Contact: Harris Hayes, MI Digital | harris.hayes@midigital.co.


MI Digital is a digital agency that cares about results. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. MI Digital has 5 offices spanning five continents. We offer local digital expertise to some of the world’s biggest brands.

Talk to us at http://midigital.co.

iffco uae advertising agency

IFFCO Tiffany Rusks Launches A Delicious Crunch In UAE Markets

TV Commercial by MI Productions brings families to the breakfast table with a delicious breakfast call.

UAE’s IFFCO and MI Productions, the network company of Media Idee Pvt ltd, UK have teamed up to launch an exciting new TV commercial that demonstrates the delicious crunchiness of the Tiffany Rusks, a new product by IFFCO. The TVC focuses on the issues that housewives and mothers face in the morning with the ‘Time Crunch’ of getting everybody ready for schools and offices and presents rusks as a solution of ‘No More BreakFast Calls’. The TVC aims to show consumers the delicious crunch of Tiffany’s Rusks and to make it a part of every family’s breakfast table.

To differentiate Tiffany Rusks from its rival rusk brands, MI Productions team believed it was important that the communications highlighted the unique freshness because of the three fresh pack process which translates into a better, more satisfying ‘Crunch’ sound rather than the usual attributes of rusk, common selling points in the industry.

Shot from the perspective of a mother / housewife making breakfast for her family, the TVC emphasizes that the rusks are so delicious that they call everyone to the table immediately as soon as people hear the fresh sound. In every step of the mother’s breakfast day – from making tea to settling with her family around the table – the TVC underscores the point that Tiffany Rusks are the perfect way for families to have breakfast together along with all possible ways that the families can have the product.

To reach both a domestic audience and the bigger rusk market, the TVC is being broadcast on  TV channels in UAE as well as across the board on digital and other channels.

Recently launched this spring – the TVC is expected to run until end 2015.


Tiffany Rusks TVC

client: tiffany foods uae
produced by: mi films
executive producer: ehmer.kirmani@miproductions.tv
producer: sherry.birk@miproductions.tv

film director: mehreen jabbar
dop: zain haleem
film director for product shots: mohd adil
director vfx: shariq.vfxdirector@miproductions.tv
business director: sophia.khan@miproductions.tv
project manager: sakina.imani@miproductions.tv

agency: creativecom.co (UAE)
creative director: nada zeena
business director: sarah martin

post productions: www.miproductions.tv
music: vikram singh
make up: alam hakim
art direction: sak & nid
set & wardrobe: talent works

models: talent works
featuring: hyba ali, mustafa kazmi, mukhtar ahmed

For more information, please contact:
Sarah Martin
Business Director

About Media Idee Network

Media Idee  (http://www.mediaidee.com) is amongst the fastest growing marketing, media and communications network serving 5 countries. It offers the full range of marketing communication disciplines including advertising, direct marketing, interactive media, database management, public relations, graphic design and related marketing disciplines.

As Brand Stewards, the agency works to leverage the brands of its clients by combining local know-how with a worldwide network, creating powerful campaigns that ‘Create Ideal Mediums For Brands’ while reinforcing the universal brand identity. The hallmark of the company’s brand-building capabilities is 360 Degree Approach, using what is necessary from each discipline to build a brand.

digital agency pakistan

Luxury shoe maker TSM&CO appoints MI Digital as its digital agency

Luxury shoe brand company TSM&CO has appointed MI Digital as its digital marketing agency.  MI Digital won the account following a competitive multi-agency pitch. MI Digital will manage TSM&CO’s Ecommerce, Search, Display and Social Advertising across its brands.


The Shoemakers & Co. is a brand of luxury hand crafted shoes determined to meet the needs of those with discerning tastes and a desire for outstanding footwear. Tapping into age-old techniques and utilizing skilled craftsmen, their’s is a level of excellence and quality that reflects their relentless persistence to perfect their range and meet the needs of their customers.

The portfolio of the company are at varying stages of their digital life cycle.  MI Digital will therefore build on existing activities for those with a more established online presence, while also implementing initial strategies for those new to digital marketing.

The ultimate goal is to drive ecommerce growth across Pakistan, Middle East and later on Europe and US.  As such, the agency will be managing activities in multiple countries, in languages including English, German, Arabic and Spanish.

Luxury Shoes Digital Agency Pakistan



Hammad Ahmed, CEO at TSM&CO said: “We are delighted to be working with MI Digital at such an exciting time for our brand.  Multichannel digital marketing lies at the heart of our brand development objectives and we expect to see significant online traffic and revenue growth with MI Digital’s support in the months ahead. In MI Digital, we have found a strategic partner that respects and understands our culture, and offers the scale, resources, and global business acumen to enable us to realize our full potential. We are excited to be working with the team and leveraging its strong infrastructure to help us drive efficiency and expand our product mix to an even broader consumer base worldwide.”

Khushnood Mirza, Executive Director at MI Digital said: “We’re thrilled to be working with such a crucial player in the luxury market.  Working across all digital channels globally gives us a fantastic opportunity to do some seriously exciting campaigns together.”


About MI Digital
Guided by insights. Measured by results.

MI Digital is a digital marketing agency specialising in data driven strategies to build connected  brands.

The company blends best-in-class digital marketing services — including paid media, search engine optimisation, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programmes that engage consumers and drive ROI.

MI Digital’s client base includes such recognised brands as Pfizer, Nestle, Shan Foods, Meezan Bank and more. MI Digital is part of Media Idee, one of the world’s fastest growing media, marketing & communications company, which has 5 offices around the globe.

For more information, please visit www.midigital.co or contact us at media@midigital.co


About TSM&CO

TSM&CO is a leading design house of modern luxury shoes and lifestyle collections with a rich heritage of pairing exceptional leathers and materials with innovative design. It has established itself especially as a luxury shoes brand for the modern gentleman looking to a shoe which makes a statement about their intent. The shoes are not just something to keep your feet comfortable, but a symbol of the person you are.

meat one logo

Meat One Appoints MI Digital As Digital Agency

Meat One, the premium brand of the Al-Shaheer UAE Group brought in MI Digital – a global brand, digital marketing and ecommerce enabling organisation for a Pakistan wide digital roll-out.

MI Digital has been brought on board to design and build a new web and social platform to support brand consistency and to help Meat One build their brand digitally, spread awareness and help build up engagement and community.

Meat One team welcoming the MI Digital commented, “MI Digital’s impressive digital expertise and global capabilities assured us that they were the right partner for us. With our operations spreading across the globe, it is vital that our agency is able to ensure brand consistency across digital channels, build up the platforms and promise technical fit & expertise. MI Digital checks on all these requirements. Our main objective is to use digital channels in a much more impactful and user-centric way to build our brand.”

The first phase of the programme is already underway with the development of a social marketing & media management platform for Meat One. The new communication will build on more emotional aspect of the brand rather than a functional set of values and help power the next phase on digital for Meat One.

“As one of the largest and fastest growing digital marketing organisations in the world, Meat One is an exciting win for MI Digital”, says Umair Mohsin, Director MI Digital. “We are passionate about delivering digital products for our clients that make a measurable difference. The launch of a new global digital environment for the brand will not only align its marketing but also provide a platform that will support future growth across the board.”

MI Digital is a digital agency that cares about results. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. MI Digital has 5 offices spanning five continents. We offer local expertise to some of the world’s most dynamic brands.


MI Digital Announces New Office In Dubai

DUBAI — MI Digital announced today the launch of its digital advertising agency under the MIH Advertising, LLC, UAE brand. The mission is to create meaningful and measurable interactive marketing for Dubai’s largest brands.

MI Digital opened the new regional office in Dubai because it’s one of the fastest growing regions for digital media companies. MI Digital counts 5 offices across the globe with operations in the United States, Europe, Asia, Middle East and South East Asia.

“The shift in marketing isn’t just a shift to digital,” said Umair Mohsin, Director MI Digital. “It’s a shift from broadcasting messages to focusing on creating great branded experiences that benefit both the client and the consumer. MI Digital was created to respond to marketers’ simultaneous needs for new and disruptive business strategies; digitally-lead marketing ideas; and the data, technology and scale needed to execute them efficiently around the world and we hope to bring the same to the UAE & Levant markets.”

“We’re an interactions agency, not a communications agency,” said Zoey Sofia, Chief Creative Officer at MI Digital. We can address, not just advertising, but all the points where consumers and brands come together, no matter what the platform or channel”. “We’re able to leverage the best capabilities of each across our global network. Moreover, we’re launching MI Digital Dubai with a strong and already proven track record with leading clients,” said Zoey.”Regardless of what business you’re in, product innovation is its lifeblood. Creating a newer or better or extended version of your brand is what you constantly need to do to grow and stay ahead of your competition.”, she added.

Supporting MI Digital UAE’s interactions model is its data-driven approach and advanced analytics tools that allow the firm to optimize and improve its work over time and to provide clear and detailed metrics that help clients accurately assess the impact and ROI of their campaigns and initiatives. The firm has developed solutions across the full range of digital media including mobile, Web, television, digital-out-of-home, tablet, touch, online advertising and social media, bringing technology and creativity together in new ways that drive consumer interest and business growth.

Marketing is now changing. Brands, devices, usage, expectations, motivations, occasions, locations, connections, influences and experiences—they’re all changing. If we aim to engage people in significant ways, we have to understand what they do, why they do it, when and where. We have to stay up-to-date on how they choose the brands and platforms that enable them to connect, communicate, experience and share. That’s why we also rigorously interrogate the dataset, leveraging big data to drive deeper insight, predictability and performance. So we create experiences that matter to people and brands.

Encompassing disciplines from brand strategy to brand identity and systems, we bring your idea to life, articulating your brand’s unique essence and positioning you in the world. Our messaging platforms are just part of the ecosystem—connecting the architecture and alignment, design and voice, packaging, and retail environments that MI Digital will create for your brand.

To get all the latest news, information and product updates subscribe to our blog, “Like” us on Facebook, follow us on Twitter @wearemidigital, and connect with us on LinkedIn.

– See more at: www.midigital.co.

For further information, please contact: Harris Hayes | media@midigital.co

About MI Digital: 

MI Digital is a global digital agency providing Ecommerce, Web, Design, Mobile Solutions, Analytics and brand building through digital advertising and marketing services in USA, UK, UAE, Pakistan, Singapore & Australia.

As the world’s fastest growing digital agency, MI Digital provides solutions at the interaction of technology and marketing. We provide digital marketing & services platforms using ecommerce, web development, advanced analytics, design, brand building and more.