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Shan Foods Spices Up The US Market With Magento & WordPress Online Store

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We all know that WordPress is top of its game when it comes to CMS (content management systems) and blogging based websites and we also know that Magento is top of its game for e-commerce but what if we want to use both together and bring the best of both worlds to our client.

The Need For WordPress & Magento

Although Magento is one of the leading ecommerce frameworks, it has a fairly poor CMS and its limited fields prevent full customisable product and page templates.  It’s also a resource hog, requiring massive memory and processing resources and building simple web pages on this platform are akin to using a tank for a drive to town. A change request to alter the websites appearance takes too much time and while it’s perfectly possible to blog within Magento using add-ons like Blog extensions, there are advantages to integrating a platform that has been built with content publication in mind. It’s also possible to turn WordPress into a eCommerce store, but Magento offers levels of flexibility and functionality that it’s difficult to replicate on a platform designed for content management.

Also as Google becomes more sophisticated and social media especially reviews becomes a dominant source of referrals, it’s important that eCommerce retailers get on board with content publishing if they’re to attract new customers and retain existing buyers. It can however also be difficult to publish audience-attracting content on an eCommerce store like Magento. Product descriptions are essential but they aren’t the sort of content that will attract a loyal readership.

Thus if a retailer wants to maximize both the effectiveness of their content publishing efforts and the efficiency of their sales process, an integration that makes use of both WordPress and Magento is the optimal solution.

The MI Digital Solution:

As consumers continue to demand compelling experiences with brands, retailers are challenged with finding partners that can create rich, differentiated online experiences for their consumers while driving growth. We recommended that Shan Foods turn to Magento Community Edition because it is the only commerce platform that is designed from the ground up to be configured, extended and customized to meet each merchant’s requirements, providing virtually unlimited flexibility to create unique brand experiences that delight consumers and also convert and increase sales. It also provides integrated tools into platforms such as Ebay and Amazon as well as integrating advanced analytics tools such as RJ Metrics for Cohort Analysis and Life-Time-Value analysis.

Dedicated Food Brand Store – An Industry-First

Marrying content with commerce is reason for fanfare as conversion increases. As content moves closer to the consumer, deft brands are lubricating the purchase funnel and reducing dependency on traditional media partners. New direct-to-consumer, owned platforms (branded URLs, social channels, etc.) offer a chance to stray from traditional formats and present and deliver content that offers relevance and resonance vs. reach and frequency.

The ability to weave together content and commerce may be what separates retail winners from losers. 78 percent of consumers now report engaging in “webrooming,” or purchasing a product in-store after browsing online and brands are sensing the opportunity to secure the sale before the consumer enters a traditional retail format’. Brands now need to weave digital content & commerce together in a seamless customer experience to drive sales online and even in-store. Shan Foods which is the leader in ethnic foods category, stands as one of the most reputed food companies and a powerful global brand with presence in more than 65 countries across 5 continents understood this when it chose MI Digital as its digital agency to help power this phase of digital online presence.

As an innovative food brand, they wanted to expand their formidable presence which ranges from Amazon in US to Zooom Stores in Dubai and Tesco, Waitrose and everything in between to the online medium and tasked MI Digital to provide an integrated set of tools and processes to power Shan’s omni-channel strategy, reduce operational and integration complexity, and enable the marketing team to create consistent brand experiences across channels.

One example of an area where food brands find themselves challenged to keep up with rapid changes in consumer behavior is in the delivery of compelling experiences across devices. “With Magento, we were able to optimize the customer experience for consumers on desktops, tablets and mobile in time, even as new devices enter the market,” said Zeek, chief technology officer at MI Digital. Amongst other challenges, Shan Foods also wanted to create a customized user experiences for each brand yet maintain common core processes and integration across all brands. They also wanted full in-house control over merchandising promotions, catalog, pricing and all other aspects of the online shopping experience to easily customize sites by region or product line.

MI Digital was also required to develop a responsive web design which allowed us to create content once and have it automatically adapt to the format of specific mobile or tablet devices. This feature was important to quickly deploy mobile and tablet applications with confidence, knowing that the product, promotion, account and brand experience will be consistent across every consumer interaction.

Shan Foods also wanted to give their customers “buy anywhere, receive anywhere” convenience by providing accurate inventory availability across channels. Real-time inventory visibility across multiple locations, including stores, is key to enabling the buy anywhere, fulfill anywhere experience. This feature when implemented has already helped Shan reduce excess inventory, capture lost sales and promote the most profitable products to their customers.

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Understanding Shan’s markets and requirements, MI Digital also offered an integrated master and subsequent catalog structures which allowed the team to easily share products across categories, catalogs and sites and manage and maintain seasonal, branded and future catalogs simultaneously, putting an end to inconsistent information across channels. This ensured that we delivered highly branded, personalized and consistent content across channels, and helped our customers make smarter buying decisions.

“We could use a web interface to efficiently select which attributes or actions we wanted to display across brand experiences or we could apply granular control to tailor Shan’s customers’ experiences to each specific brand. For example, we could easily share and replicate promotions, manage multiple optimization tests and even share customer records across sites. We could also publish product content and catalogs across multiple brands with speed and accuracy using a simple web interface and process flow. With integrated master and subsequent catalog structures, you can share products across categories, catalogs and sites, while simultaneously managing and maintaining seasonal, branded and future catalogs”, said Zeek.

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Taking advantage of order fulfillment services that go beyond the normal pick, pack and ship operational process, we consulted and then implemented solutions that ensured that when the customer received their purchase, the experience delivered the full brand identity from specialized packaging to gift wrapping, to ease of returns.

“Our impressive roster of new client wins and our innovative integration practices demonstrate our momentum in this category. We will continue to find new ways to tap into the power of our open source ecosystem and make it easier than ever for brands to continue to deliver fresh, new consumer experiences. The industry can expect us to launch more tools that simplify the merchandising process further to optimize product category pages and boost sales soon,” said Umair Mohsin, Director Digital.
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About MI Digital – Global Digital Marketing Services:

Based in 5 countries of the world including offices in USA, MI Digital is a leading ecommerce solutions agency. We create solutions with high sales conversion through elegant technology while promoting the branded experience across all digital channels. Our industry expertise of over 10 years working on global brands coupled with the Magento ecommerce technology produces more sales from your digital channel. Having worked on Magento projects for leading global companies such as Shan Foods, Pfizer, etc, MI Digital is the most advanced and experienced agency in the industry.

We share a vision of accelerating growth through the delivery of innovative commerce experiences and capabilities. Through a proven network of technology partners,  you’ll gain our access to expertise in strategy, development, enablement and support, logistics as well as complementary technologies poised for integration. All  of which will help you accelerate time-to-market, improve ROI and reduce your cost of deploying third-party functionality.

 

About Magento:

Magento serves more than 240,000 merchants worldwide and was recognized as the leading ecommerce platform for fast growing retailers in the 2014 Internet Retailer 500. Magento also powers 26 percent of all ecommerce sites in the Alexa one million sites list; more than any other ecommerce platform.

 

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MI Digital – Official Digital Media Partner of PAS Digit 3.0

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We’re excited to announce today that MI Digital has been selected as a digital media partner  for the Pakistan Advertiser’s Society DIG-IT 3.0 Digital Conference to be held in Lahore. As part of the agreement, MI Digital’s  world-class digital marketing solutions will deliver web and social content marketing, social engagement, email marketing, SEO & publishing and analytics for the Dig-IT conference. The MI’s Digital Platform will bring the best digital marketing solutions  to PAS, helping them drive awareness and business outcomes like sign-ups and sponsorships via email and lead capture, deeper social content engagement and online bookings.

“Marketers realize that to be successful, they need to scale social content marketing, social engagement, publishing and analytics” said Umair Mohsin, Director Digital. “Having MI Digital as a Digital Marketing partner will help the team at PAS achieve digital marketing success.”

Working with the caliber of folks at MI Digital has been fantastic and we’re looking forward to delivering even more high-value outcomes for PAS.

About DIG-IT 3.0:

The media partnership will officially launch with the design and publication of new web channels www.pascrackit.com, the Digit Crackathon and www.pasdigit.com the official website for the conference  with the key focus of the theme built on mobile marketing, the topic for this year’s conference. Later MI Digital will launch an iOS and Android app specifically designed for Conference Attendees.

The ‘Winning The Mobile Race’, will examine the challenges many brands and businesses face, with specific focus on themes including  Converting Mobile Interactions to Transactions: What’s Coming Next in Mobile?, Examining the 3G/LTE landscape and what this means for the industry, Bringing mobile into the marketing mix and more. MI Digital is also publishing a report ‘State Of Mobile in Pakistan’ as part of casinobonuses.io this partnership, which will also incorporate a series of data regarding mobile usage in Pakistan as well as best cases and benchmarks.

The conference taking place in November 2014, will comprise of some of the best speakers in Pakistan and from abroad and is a central part of PAS’s goal of bringing best mobile practices for advertisers in Pakistan. Set to attract visitors from across the globe, delegates will come from far and wide to take part in these 2 days of events, exhibitions and celebrations, in order to realise the potential of mobile marketing.

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Better By Design: Home Detail Gets Distinction Of Being In GQ UK (Gentleman’s Quarterly)

Conde Nast Home Detail

 

Home Detail  from inception has believed in its mission to help its customers ‘discover the details’ in their lifestyle choices and help them define their aesthetics and choices.  It is a brand dedicated to help its audiences explore what’s possible, to help them find their tastes and ultimately what they really want. Urbane, upscale, occasionally irreverent and always stylish, the brand sets the highest standards in its products, its photography and in its service to its customers, because after all details matter.

Which is why, despite its young age, it was recently picked by none other than GQ UK,  whose status as a byword for men’s style is unparalleled. The magazine that sets the standards in feature writing, fashion editorial and photography and with an audience of over 954,189 sought out this young retailer and then showcased its products within its coveted pages. 

The British GQ team has personally and expertly curated the products with some great finds which readers will find. Home Detail are delighted to showcase their products to British GQ men for the first time, which is an exciting time to be in.  Audiences who do not subscribe to the magazine can and will have the opportunity to discover and purchase the products cited in the magazine at www.homedetail.co.uk and the ‘As Seen In’ Tab.

MI Digital, the full service digital agency for Home Detail is proud of this accomplishment

About GQ UK:

A publication of Condé Nast, GQ is the world’s leading men’s magazine.  Since its launch in 1988, GQ has evolved into the UK’s most contemporary, stylish men’s magazine.  GQ is the only magazine in Britain dedicated to bringing its readers the very best in investigative journalism, fashion, glamour, comment, lifestyle and entertainment each month. Today, GQ is a multi-platform brand, publishing each issue in print and on the iPad, an acclaimed website, iPhone apps and its outstanding annual event – GQ Men of the Year.

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Fibre7 Most Engaging Brand In The Month of July With 7900% Growth

Health care experts often advise people to add essential vitamins and nutrients to their diet to remain in good health and boost their immunity, yet maintaining a balanced diet rich in fiber is often becomes difficult for today’s busy population, specifically. MI Digital team understood this insight when they launched ‘Ramadan Recipes With Chef Shai’. The campaign broke new ground for the category in Pakistan due to its focus on the convenient manner of boosting their fiber intake. MI Digital handled everything from the production required to the media buying.

According to the latest SocialBakers.com July 2014 social Marketing Report Pakistan, Fibre7 was the 5th most engaged with brand in the region based on Post Engagement Rate beating the country’s Avg. Engagement Rate by 10X and creating a high record of 7900% growth in engagement for the brand.

Fibre7 is Pfizer’s health and wellness brand, a fiber product (fiber husk) which is targeted for the mature audiences who are health conscious and motivated by health and weight needs. Fiber Husk is usually taken as a means of promoting bowel regularity in the country and eliminating acidity. However to increase usage and a means of helping people meet their daily fiber needs as specified by international bodies, Fibre7 has been promoted as a means of healthy lifestyle which promotes daily wellness which may including weight control, diminishing obesity, heart disease, etc.

The campaign which  brought over 7900% growth in engagement for the brand was the recent association with Chef Shai. To increase the daily intake and to take advantage of the month of ramadan (where consumption of especially unhealthy foods and snacks increases manifolds), Fibre7 associated with Chef Shai, a local celebrity chef and announced for the first time recipes made with Fibre7 as an ingredient. These ranged from shakes to traditional foods.

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The success of the campaign can be judged that despite being a brand for mature audiences, seniors and empty nesters, adult females, and higher income households brand in a relatively conservative category, the campaign generated well over 7900% engagement and swept across all demographics despite being advertised to only the TG on social media. It proved that there is a demand for health and weight conscious products across all segments and people do want  nutritious, natural, better-for-you recipes.

 

 

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Pfizer Fibre7 Launches ‘Ramadan Recipes With Chef Shai’

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Pfizer Fibre7 launched its new campaign ‘Ramadan Recipes With Chef Shai’ during the holy month of Ramadan in Pakistan. Targetted towards the ‘health conscious adult market’, the campaign which included the production and development of Recipes from scratch, video shoots and then launching the campaign on social channels, display networks and video networks using hover-over ads proved to be a huge hit with some of the videos garnering well over 4000 likes and shares with massive amount of engagement on the overall campaign. In total just the organic facebook likes almost doubled during the campaign with massive requests for availability and trial of the product.

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The star of the campaign however was the Chicken Broast with herbs video which garnered over 4700 likes and 2000+ shares.

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The videos showcased how to make Ramadan Healthy whilst the posts provided summaries of the videos for people who  might not have the bandwidth or the devices to view video content.

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The recipes ranged from traditional desi to the exotic such as:

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Please visit the Facebook page: www.facebook.com/fibre7 for more information or to watch the videos.

 

 

 

Meezan Bank

Meezan Bank Chooses MI Digital As Digital Marketing Agency

For Immediate Release

Meezan Bank, Pakistan’s 8th largest bank in terms of branch network, with 351 branches in 103 cities of the country and deposits over PKR 300 Billion appointed MI Digital, as their digital agency after a pitch process. The bank has been consistently recognized as the best Islamic Bank in Pakistan by various local and international institutions. Headquartered in UK, MI Digital is uniquely positioned to integrate brand communications, digital engagement, and omni-channel commerce to help its clients around the world redefine how they engage today’s connected consumers.

“MI Digital was chosen as their partner through their unique ability to blend creative, strategy and digital capabilities which will ensure we are delivering on our promise and providing the ultimate Meezan Bank Service experience no matter where our customers choose to engage with us.”

MI Digital was chosen based on long process which involved pitching for the business. As agency of record, MI Digital’s scope of services will expand to include the entire spectrum of brand communications and marketing services, including research and strategy development, website development, rich media and online creative, broadcast production, media planning and buying.

“It is incredibly exciting to see Meezan Bank, one of the region’s oldest and most-respected financial institutions, take such an innovative approach to evolving their customer experience and services,” said Umair Mohsin, Director Global, MI Digital. “As technology continues to redefine consumer behavior, it is forcing the need for large-scale transformation in how banks do business. We look forward to helping Meezan Bank continue to push the boundaries in redefining how they engage with and serve an always-on customer.”

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Pfizer Fibre7 Wellness Expert Android App Reaches No. 2 in Health & Fitness Category & Top 500 Most Downloaded App

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MI Digital, developer and publisher of the Pfizer Fibre7 Wellness Expert App, has announced it has become the #2 Health & Fitness in the category on Google Play Store with a 4.2 star user rating out of 100 ratings. The App has also reached the top 500 of the most downloaded Apps, the same league as the Skype, Facebook, Instagram type apps.

A recent entry on Android in the last two months, Wellness Expert provides expert yoga poses and videos, along with expert advice on maintaining complete health in your mind, your diet and physically with the full-featured capabilities and media usually reserved for paid apps and it is completely free. In just two months the app has hit the 10000 downloads mark in the category.

Today’s mobile users are more sophisticated, and they expect Apps to help them with their health and wellness. It is a growing trend worldwide that has seen giants such as Samsung and Apple launch their phones with health as their core features. Apple recently rolled out its platform for managing health data called HealthKit. Your view is an app called Health, which shows individual biometric data like blood pressure, weight, and activity level and this is just one example of the trend in health and wellness.

The Fibre7 Wellness Expert App is expected to be improved upon in each iteration with consumer health-tracking , monitoring fitness, nutrition and other personal metrics expected to be built into the future builds of the app.

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About Fibre7 Wellness Expert: 

Pfizer Wellness Expert

Learn about a complete wellness guide to life with the Mind, Body and Food teachings of Pakistan’s No. 1 Yoga Expert. Learn how to to loose weight, get in shape or relieve pain? Or calm down, get relaxed and relieve stress? It all depends on you.

Fibre7 Wellness Expert is a dedicated yoga coaching and health improving app, with different videos, soothing music, social community, and more. Take health and wellness with you whenever you go. And enjoy the best moments of your life
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▌KEY FEATURES:
■ Altogether 20+ yoga sessions, pose library, and background music
■ SD and HD Videos for landscape & full screen view + step-by-step live voice instructions.
■ Yogi Wajahat coaches you with his videos.
■ 5 mins videos that help you get healthy and gain wellness even when time stretched.
■ More sessions and programs added continuously
■ Compatible with all Android Phones and TABLETS
■ Share ideas and get inspired on our facebook page.

For more infomation visit our Facebook page at http://www.facebook.com/fibre7

 

FOR MORE INFORMATION

Media Contact:

Harris Hayes
Chief Media Officer
media@midigital.co
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Pfizer Fibre7 ‘Wellness Expert’ now available on iOS

Fibre7 – Wellness Expert with Yogi Wajahat is now available on iOS. Learn about a complete wellness guide to life with the Mind, Body and Food teachings of Pakistan’s No. 1 Yoga Expert and the No.1 App in Health And Fitness Category on Google Play.

Learn how to to loose weight, get in shape or relieve pain? Or calm down, get relaxed and relieve stress? It all depends on you.

Fibre7 Wellness Expert is a dedicated yoga coaching and health improving app, with different videos, soothing music, social community, and more. Take health and wellness with you whenever you go. And enjoy the best moments of your life

▌KEY FEATURES:
■ Altogether 20+ yoga sessions, pose library, and background music
■ SD and HD Videos for landscape & full screen view + step-by-step live voice instructions.
■ Yogi Wajahat coaches you with his videos.
■ 5 mins videos that help you get healthy and gain wellness even when time stretched.
■ More sessions and programs added continuously
■ Compatible with all Android Phones and TABLETS
■ Share ideas and get inspired on our facebook page.

Download the App From: https://itunes.apple.com/pk/app/wellness-expert-iphone/id847298899?mt=8

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MI Digital’s Health and Wellness Mobile App For Pfizer Fibre7

Pfizer Pakistan launches first ever Health and Wellness App For The iOS and Android Platforms

The widespread adoption and use of mobile technologies is opening new and innovative ways to improve health and health care delivery. Mobile applications can help people manage their own health and wellness, promote healthy living, and gain access to useful information when and where they need it. These tools are being adopted almost as quickly as they can be developed. According to industry estimates, 500 million smartphone users worldwide will be using a health care application by 2015, and by 2018, 50 percent of the more than 3.4 billion smartphone and tablet users will have downloaded mobile health applications (http://www.research2guidance.com/500m-people-will -be-using-healthcare-mobile-applications-in-2015/). These users include health care professionals, consumers, and patients.

health and wellness appHealth and wellness thus are hot topics right now for both businesses and individuals.  A growing number of health and wellness apps aim to empower smartphone users to change their behaviors and to manage their own health conditions. Taking a note from this trend, MI Digital has helped Fibre7 develop Pakistan’s first health and wellness App “Wellness Expert” starring Yogi Wajahat. This app will allow individuals to take control of their own health and wellness program. 

The Fibre7 Health & Fitness app for Android and iOS is the one-stop spot for people interested in living a healthier life, combining the best hatha yoga exercise and workout videos, a nutritional reference, and pose library along with advice for diet, exercise and health to help individuals meet their wellness goals.

“MI Digital is honored to have been selected for the development of the Pfizer Pakistan Fibre7 Wellness Expert App” said Umair Mohsin, Director Digital. “Because it’s both interactive and informative, the Health & Fitness app delivers a really useful and engaging experience.”

Mobile apps have the potential to transform health care by allowing doctors to diagnose patients with potentially life-threatening conditions outside of traditional health care settings, help consumers manage their own health and wellness, and also gain access to useful information whenever and wherever they need it. MI Digital will continuously evolve this app through adding more features as time goes by, thus always promising something new and exciting for Fibre7 users.
The app can be downloaded from the Android Store at: https://play.google.com/store/apps/details?id=air.com.migaming.yogi whilst the iOS app can be downloaded from https://itunes.apple.com/pk/app/wellness-expert-iphone/id847298899?mt=8..
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Nestle Fruita Vitals Production Handled By MI Productions

MI Productions, the production arm of Media Idee network recently worked on the Nestle Fruita Vitals commercial. Conceptualized by Ogilvy, the MI team shot the 2 min spot in Thailand.  Highlighting four delicious flavors – Mangos from Pakistan, Pineapple From Indonesia, Grapes From Italy and Apples from Greece – these convenient, single-serve juice boxes were shown to package and deliver only the most fruity, delicious and refreshing taste from all over the world and a nutritional value people can feel good about serving.

Nestle Fruita Vitals is a range of premium Juices and Nectars from Nestle. Nestle Fruita Vitals is prepared by using the finest fruit carefully chosen from the gardens of the world and processed under Nestle’s stringent quality standards.

project: Nestle Fruita Vitals
director & dop: Avi Karpick
creative agency: Ogilvy & Mather
executive producer: ehmer.kirmani@miproductions.tv
line producer: Benetone Films
post productions: Oriental Post Bangkok
still photographer: 68 Studio Bangkok

produced by: MI Productions
email: producer@miproductions.tv
www.miproductions.tv

 

About Nestle Fruita Vitals

Nestle Pakistan has always been committed to the health and well being of the Pakistani consumers and to this end, keeps introducing food and beverage products that are not only delicious but are also nutritious and healthy. Nestle Fruita Vitals is currently the market leader of the juices and nectar category in Pakistan.