SDE logo

Digital Marketing: Inbound Marketing Via Content Hub To Gain Competitive Advantage

MI Digital Creates New Content Marketing Hub for Managing Consumer Engagement For SDE.com

Developing relationships over a long-term with today’s consumers is now complex, now more than ever before. The powerful web search, with publishing on social and social networks along with tools for filtering capabilities have placed very powerful tools in the hands of consumers. The buyer’s journey today is non-linear – as shown by this graph below:

Customer journey Cap Gemini

Consumers today can easily find information, compare pricing across multiple retailers and read up on social recommendations about a large number of competitors immediately and from the comfort of their home.

Thus today’s consumers are now savvier – they are researchers, publishers, a reviewer, a vocal influence, and ultimately the final authority and expert on any manner of product or service. This “ease” by which information can be shared across the web, including mobile and social touch points, has required enterprises to try to influence consumer behavior by increasing the amount of content.

SDE (Staff Development Educators) is one such company whom MI Digital helped to launch its content hub targetting educators and experts.

SDE believs that “educators have the most important job in the world” which is why SDE is dedicated to empowering extraordinary educators with research-based, innovative, and rigorous professional development that’s practical, motivating, and fun.

Their goal is to “help create extraordinary classrooms that prepare students for the demands of the 21st century.”

Inbound marketing, social media marketing or content marketing is the process of creating quality content, which is than well published and later on promoted across the channels. The idea is to drive the inbound benefit through sharing and search /link-building and gain social signals for search engine optimisation.

SDE as an objective wanted to unearth their Knowledge Base and build up the brand via a content hub targetting teachers, academics, principals and stake holders.

The solution devised by MI Digital included:

  1. Supports videos from YouTube
  2. Featured a rating system for reviewing books.
  3. It uses the best SEO practices
  4. The admin panel is fast, simple, and easy to use.
  5. Flexible layouts for every template
  6. Advanced block system
  7. Popular posts
  8. Unique article system which ensured that the same article was not listed twice in the home page.
  9. Pagination of articles.
  10. Social counters to track the shares and comments on the site and off the site.
  11. Special templates for posts and pages.
  12. Youtube / Vimeo Video Playlists.
  13. Customizable Side Bars

and more.

 

Edited by the experts at SDE, the content will comprise of written articles, posts, videos, infographics, book reviews, latest events and even small tips and reports. SDE’s content hub will feature up-to-date insights from experts in the industry including promoting their events and covering them as well.

The content hub strategy is is part of a growing industry trend for organisations to create and publish own content, using their latent knowledge and expertise to shape reputation and brand building.

Vern Nicholson, Director of MI Digital, USA, said: “We’re not the first to launch a publishing platform, but we believe we’ve created a look and feel that grabs people’s attention. SDE’s Content Hub is all about generating content which our audience is interested in, and to engage people in conversation.”

SDE’s content hub is fully responsive and built for smartphones and tablets. MI Digital has always recognised that content with strategy is the lifeblood of all digital marketing and today’s inbound solution’s launch of the hub enables us to let our client’s continue to connect to their customers in a fresh and relevant way.

An understanding of the content marketing hub is below:

in bound marketing process

meezan bank media campaign 2015

Digital Media Campaign: Meezan Banks Launches New Media Campaign For Ramadan 2015

Meezan Bank Launches it’s new corporate branding media campaign for Ramadan 2015. Hopes to spur growth during the holy month.

New campaign focuses on helping people choose Riba Free banking with Meezan Bank.

 

The marketing campaign aims at reminding the Pakistan’s 200 million Muslims to follow the teachings of Islam and Prophet Muhammad (PBUH) injunctions on receiving interest and reminds them of the war against interest and usary.

Meezan bank is engaged in building up its brand-image through this campaign as Ramadan offers the perfect platform for such a promotion as Muslim become more conscious of their non-islamic habits.

The campaign runs on social networks, via display advertising on various publishers, mobile advertising and video advertising.


Meezan Bank Riba 30sec with humming by midigital

Meezan Bank Media Campaign 2015

 

Facebook AD 1200x900 - 4

Facebook Post - 6a

 

Facebook Post - 7a

 Google AD 300 x 250 - 2

Google AD 300 x 250 - 3

Facebook AD 1200x628 - 1

 

Facebook AD 1200x628 - 2

Facebook AD 1200x628 - 3

 

 

About Meezan Bank:

Meezan Bank is Pakistan’s Premier Islamic Bank with over 450 branches, and has the unique distinction of being a pioneer in the world of Islamic finance that  has combined the best of traditional Islamic values with the  technology and innovation that of the modern day banks. The Bank is offering state-of-the-art Shari’a compliant products that compete with the best of those offered by conventional banks.

Magento Web Store

Luxury Retail Shoe Store Launched: MI Digital launches TSM&CO’s New Website

TSM&CO, A New Brand of Affordable Luxury Handcrafted Footwear  Launched Its New Website Today.

TSM&CO, a luxury shoes retailer launched its new website today. The website development and design was done by MI Digital. Discovering a void in the marketplace, TSM&CO was eager to combine the old world craftsmanship of luxury, high quality leather footwear with new world digital access, whereby it sells directly to the consumer through the http://tsmco.com.pk website. By cutting out the traditional retailer and selling online, TSM&CO is able to offer a premium collection of the highest quality men’s footwear, reasonably priced starting from $128.

“We saw a space in the luxury footwear market,” said Founder Hammad Ahmed. “Men know that the finest handcrafted, luxury shoes are what sets them apart in the professional world, but the prices have become astronomical, so we are reinventing the luxury shoe business for the global markets. We have partnered with family-owned global leather tanneries to create a new supply chain, enabling us to produce gorgeous, high-quality shoes at uniquely accessible prices.”

TSM&Co shoes feature materials sources from the best suppliers in the world including Italy, and are made with artisanal craftsmanship and precise attention to detail on each and every pair. They are designed and produced in small batches, in the most sought after designs like the Monks, Derbies, Oxfords, Wingtips and more. TSM&CO shoes leverage classic elements like polished leathers and hand stitching, always mixed with unique and special details. All shoes are hand-crafted, made to be unique just like their owners and every so often a new collection is released on the site at http://tsmco.com.pk.

“Our shoes are the same luxury quality as those of premier luxury designers. Our clients will always find the latest trends they love, and the quality of our shoes will never be compromised,” said Hammad Ahmed. “It’s not only important that we’re using the best possible materials, but also that fit remains consistent, so once a client finds a forma that works for her, he can order additional styles made on the same forma and never have to think twice about size. While styles will constantly change, fit and quality will not.”

The new webstore based on the Magento platform combines old world elegance and luxurious feel with the efficiency of digital channels. The brand new website offers made to custom shoes, catering to all sizes and preferences. The products on TSM&CO include a wide range of styles from Balmoral to comfortable dress shoes.

Discerning shoe lovers will enjoy the shopping experience at http://tsmco.com.pk. The website provides a huge variety of dress shoes, boots, smart casual and accessories from its own designer shoe brand TSM&Co. The self-select shopping environment on the website offers convenience and ease of use.

The corporate gentlemen out to make his mark on the world is consistently thwarted in his ambitions to look and dress powerful since there are not a lot of options when buying shoes. A majority of shoe retailers don’t sell or cater to this niche clientele and those who do charge a hefty premium. This makes it very difficult for upwardly mobile young men to find a store that caters to their needs of affordable luxury. TSM&CO shoes not only caters to this group, but they also offer an impressive range with their brand of shoes which are completely on trend and fashionable.

Their TSM&CO ranges are made out of high quality leather, hand-crafted to perfection and use the latest technology. This results in luxurious shoes that are distinctive, stylish and comfy, and perhaps most importantly, they are the right size.

With years of experience in fashion, business, design and technology, the TSM&CO team, has a wealth of knowledge in the industry, bringing together their unique perspectives and expertise.

For more information on TSM&CO and to shop the collection, visit http://tsmco.com.pk.

Contact: Harris Hayes, MI Digital | harris.hayes@midigital.co.

About MI DIGITAL AGENCY:

MI Digital is a digital agency that cares about results. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. MI Digital has 5 offices spanning five continents. We offer local digital expertise to some of the world’s biggest brands.

Talk to us at http://midigital.co.

iffco uae advertising agency

IFFCO Tiffany Rusks Launches A Delicious Crunch In UAE Markets

TV Commercial by MI Productions brings families to the breakfast table with a delicious breakfast call.

UAE’s IFFCO and MI Productions, the network company of Media Idee Pvt ltd, UK have teamed up to launch an exciting new TV commercial that demonstrates the delicious crunchiness of the Tiffany Rusks, a new product by IFFCO. The TVC focuses on the issues that housewives and mothers face in the morning with the ‘Time Crunch’ of getting everybody ready for schools and offices and presents rusks as a solution of ‘No More BreakFast Calls’. The TVC aims to show consumers the delicious crunch of Tiffany’s Rusks and to make it a part of every family’s breakfast table.

To differentiate Tiffany Rusks from its rival rusk brands, MI Productions team believed it was important that the communications highlighted the unique freshness because of the three fresh pack process which translates into a better, more satisfying ‘Crunch’ sound rather than the usual attributes of rusk, common selling points in the industry.

Shot from the perspective of a mother / housewife making breakfast for her family, the TVC emphasizes that the rusks are so delicious that they call everyone to the table immediately as soon as people hear the fresh sound. In every step of the mother’s breakfast day – from making tea to settling with her family around the table – the TVC underscores the point that Tiffany Rusks are the perfect way for families to have breakfast together along with all possible ways that the families can have the product.

To reach both a domestic audience and the bigger rusk market, the TVC is being broadcast on  TV channels in UAE as well as across the board on digital and other channels.

Recently launched this spring – the TVC is expected to run until end 2015.

Credits: 

Tiffany Rusks TVC

client: tiffany foods uae
produced by: mi films
executive producer: ehmer.kirmani@miproductions.tv
producer: sherry.birk@miproductions.tv

film director: mehreen jabbar
dop: zain haleem
film director for product shots: mohd adil
director vfx: shariq.vfxdirector@miproductions.tv
business director: sophia.khan@miproductions.tv
project manager: sakina.imani@miproductions.tv

agency: creativecom.co (UAE)
creative director: nada zeena
business director: sarah martin

post productions: www.miproductions.tv
music: vikram singh
make up: alam hakim
art direction: sak & nid
set & wardrobe: talent works

models: talent works
featuring: hyba ali, mustafa kazmi, mukhtar ahmed

For more information, please contact:
Sarah Martin
Business Director
Sarah.martin@creativecom.co

About Media Idee Network

Media Idee  (http://www.mediaidee.com) is amongst the fastest growing marketing, media and communications network serving 5 countries. It offers the full range of marketing communication disciplines including advertising, direct marketing, interactive media, database management, public relations, graphic design and related marketing disciplines.

As Brand Stewards, the agency works to leverage the brands of its clients by combining local know-how with a worldwide network, creating powerful campaigns that ‘Create Ideal Mediums For Brands’ while reinforcing the universal brand identity. The hallmark of the company’s brand-building capabilities is 360 Degree Approach, using what is necessary from each discipline to build a brand.

web development usa

Web Development: Ocean State Painting Gets A Fresh New Look With Responsive Site

MI Digital today rolled out a brand new responsive mobile website, designed to optimise visually across all smartphones and small tablet devices.

web development usa

Ocean State Painting has been painting residential and commercial properties in South County Rhode Island and surrounding communities since 1983. Their existing website had been last updated in 2012 and was showing its age. With the upcoming deadline of April 21st, the day that Google will start using mobile-friendly compliance as a ranking factor in smartphone search (if you haven’t done it already, you should really be contacting us right now),  mobile compliance was no longer optional. Thus, upgrading and bringing out the Ocean State painting brand and making the site mobile-friendly was becoming an absolute necessary.

The old website screenshots are below:

MI Digital in partnership with OeBS, our partner in the US, took upon the challenge to transform the site into something that was modern, chic yet followed the identity of the previous design. Now customers have a more visual, user-friendly, interactive experience when visiting the site for product information, reviews and inspiration. “Oceanstatepainting.com users are engaged and loyal brand advocates,” said Vern Nicholson, Director, Media Idee LLC, USA. “We listened to their requests and redesigned our site to provide them with a better experience. The result is a fresh new look with improved navigation, visual enhancements and cross-platform integration for desktop and mobile devices.”  The improved site walks audiences through a more spacious, visual layout with intuitive navigation and a standardized menu structure.

Whether the customer views the website from a mobile device, tablet or computer, they get a functional website specifically developed for their device and ready to enhance the smartphone audience’s experienceThe website also features additions such as a blog as well as client testimonials called ‘Color Stories’, a FAQ page, and even a photo gallery, where users can peruse pictures of finished projects that the company’s experienced painters have completed. Interested parties can visit the Ocean State’s Painting website to see the overall result. 

This high-end website offers new possibilities for Ocean State Painting to reach potential customers in their area on a myriad of devices and platforms. We’re extremely excited to see the project completed and will be anxious to see the new business they’ll receive because of it.

social media campaign

Social Media News: Meat One Launches #WinningPitch – Predict & Win Campaign

Meat One, the premium brand of Al Shaheer group launched #WinningPitch, a predict & win social media marketing campaign on its Twitter & Facebook pages for the ICC Cricket World Cup.

meat one social media campaign winning pitch

The ICC Cricket World Cup 2015 is back after four years to entice, enthrall and entertain all of Pakistan. Endorsing Pakistan’s passion for the game, Meat One’s introduces its new campaign- ‘#WinningPitch’. The campaign captures the soul of the matches which grips Pakistan when the ICC Cricket World Cup 2015 is on and that is everyone is an expert cricket analyst by making them predict the outcome of the match and win prizes if they’re right.

Meat winning pitch logo

This year, the tournament is taking place in Australia and New Zealand with matches being broadcast anywhere between 3:00AM and 12noon, Pakistan time. When the matches are being played, many cricket fans across the country will be stuck at offices, day jobs and their daily schedules … which means the best channel to reach these audiences would be Facebook, a platform of over 18 million users in the country and Twitter, a lessor but more influential audience.

‘#WinningPitch’ campaign will unfold with a power packed outreach and engagement plan. In the last few years, with the rising consumption of digital media especially on social channels such as Facebook & twitter has fragmented viewership from traditional channels. ‘#WinningPitch’ will strike a chord with fans across the country wanting to prove their expertise in the World Cup games. It captures the behavior that the ardent cricket lover who lives, breathes and eats cricket feels when their favorite game is on. Already the campaign has an engagement rate of 39%.

Meat one fb 5

 

Meat One FB 6

Adnan Hussain, MeatOne Pakistan said, “Cricket has been a great unifying factor and the fever that grips Pakistan is unmatched. This is the perfect time for us therefore to get the perfect opportunity to start the year through a digital marketing campaign, ‘Meat One #WinningPitch’. This campaign offers a Meat One the powerful insight of everyone believing themselves to be an expert to appeal to consumers. We are also giving away meat platters during the live game thus enabling consumers to enjoy the game of cricket using with the great taste of Meat One”

Meat One FB 8

 

Meat one fb 10

 

Meat one fb 12

 

Speaking about the campaign, Umair Mohsin, Director MI Digital said, “The campaign idea of ‘Meat One #WinningPitch’ brings together the love for Meat One and love for the game of cricket. We are capturing a very pertinent insight of our audience during the ICC Cricket world Cup 2015 and we’ll be tapping the consumer perfectly live as they watch the match.#Winningpitch features a simple gameplay of predicting the outcome of the cricket match based on questions we ask earlier and then rewarding people who were correct. It’s the simplicity that will appeal to people the most.”

About Meat One:

With a vow to supply supreme quality meat, Meat One is the very first of a new, specialized chain of meat stores in Pakistan. Meat One is a subsidiary of the Al Shaheer Corporation, a very successful venture that has been exporting meat to the Middle East and GCC countries since 2008. We presently operate 12 outlets across the city of Karachi, 1 outlet in Lahore and 1 outlet in Islamabad. Retailing export quality beef, lamb and mutton, Meat One is the first of its kind in the meat shop space. The meat is supplied by our own abattoir located in Karachi, which currently exports beef and mutton to the Middle East. This plant is certified by health and food import departments of most Middle East and GCC countries. The free range, lean meat that Meat One offers you every day is natural and wholesome!

Read more about Meat One at www.meatone.net.

meat one

Some more examples from the social media marketing campaign are below:

Meat one fb 3

 

Meat One FB 11

Meat one fb

 

Meat one FB 2

logo shan

Shan Foods Spices Up The US Market With Magento & WordPress Online Store

Shanfoodsmagento

 

We all know that WordPress is top of its game when it comes to CMS (content management systems) and blogging based websites and we also know that Magento is top of its game for e-commerce but what if we want to use both together and bring the best of both worlds to our client.

The Need For WordPress & Magento

Although Magento is one of the leading ecommerce frameworks, it has a fairly poor CMS and its limited fields prevent full customisable product and page templates.  It’s also a resource hog, requiring massive memory and processing resources and building simple web pages on this platform are akin to using a tank for a drive to town. A change request to alter the websites appearance takes too much time and while it’s perfectly possible to blog within Magento using add-ons like Blog extensions, there are advantages to integrating a platform that has been built with content publication in mind. It’s also possible to turn WordPress into a eCommerce store, but Magento offers levels of flexibility and functionality that it’s difficult to replicate on a platform designed for content management.

Also as Google becomes more sophisticated and social media especially reviews becomes a dominant source of referrals, it’s important that eCommerce retailers get on board with content publishing if they’re to attract new customers and retain existing buyers. It can however also be difficult to publish audience-attracting content on an eCommerce store like Magento. Product descriptions are essential but they aren’t the sort of content that will attract a loyal readership.

Thus if a retailer wants to maximize both the effectiveness of their content publishing efforts and the efficiency of their sales process, an integration that makes use of both WordPress and Magento is the optimal solution.

The MI Digital Solution:

As consumers continue to demand compelling experiences with brands, retailers are challenged with finding partners that can create rich, differentiated online experiences for their consumers while driving growth. We recommended that Shan Foods turn to Magento Community Edition because it is the only commerce platform that is designed from the ground up to be configured, extended and customized to meet each merchant’s requirements, providing virtually unlimited flexibility to create unique brand experiences that delight consumers and also convert and increase sales. It also provides integrated tools into platforms such as Ebay and Amazon as well as integrating advanced analytics tools such as RJ Metrics for Cohort Analysis and Life-Time-Value analysis.

Dedicated Food Brand Store – An Industry-First

Marrying content with commerce is reason for fanfare as conversion increases. As content moves closer to the consumer, deft brands are lubricating the purchase funnel and reducing dependency on traditional media partners. New direct-to-consumer, owned platforms (branded URLs, social channels, etc.) offer a chance to stray from traditional formats and present and deliver content that offers relevance and resonance vs. reach and frequency.

The ability to weave together content and commerce may be what separates retail winners from losers. 78 percent of consumers now report engaging in “webrooming,” or purchasing a product in-store after browsing online and brands are sensing the opportunity to secure the sale before the consumer enters a traditional retail format’. Brands now need to weave digital content & commerce together in a seamless customer experience to drive sales online and even in-store. Shan Foods which is the leader in ethnic foods category, stands as one of the most reputed food companies and a powerful global brand with presence in more than 65 countries across 5 continents understood this when it chose MI Digital as its digital agency to help power this phase of digital online presence.

As an innovative food brand, they wanted to expand their formidable presence which ranges from Amazon in US to Zooom Stores in Dubai and Tesco, Waitrose and everything in between to the online medium and tasked MI Digital to provide an integrated set of tools and processes to power Shan’s omni-channel strategy, reduce operational and integration complexity, and enable the marketing team to create consistent brand experiences across channels.

One example of an area where food brands find themselves challenged to keep up with rapid changes in consumer behavior is in the delivery of compelling experiences across devices. “With Magento, we were able to optimize the customer experience for consumers on desktops, tablets and mobile in time, even as new devices enter the market,” said Zeek, chief technology officer at MI Digital. Amongst other challenges, Shan Foods also wanted to create a customized user experiences for each brand yet maintain common core processes and integration across all brands. They also wanted full in-house control over merchandising promotions, catalog, pricing and all other aspects of the online shopping experience to easily customize sites by region or product line.

MI Digital was also required to develop a responsive web design which allowed us to create content once and have it automatically adapt to the format of specific mobile or tablet devices. This feature was important to quickly deploy mobile and tablet applications with confidence, knowing that the product, promotion, account and brand experience will be consistent across every consumer interaction.

Shan Foods also wanted to give their customers “buy anywhere, receive anywhere” convenience by providing accurate inventory availability across channels. Real-time inventory visibility across multiple locations, including stores, is key to enabling the buy anywhere, fulfill anywhere experience. This feature when implemented has already helped Shan reduce excess inventory, capture lost sales and promote the most profitable products to their customers.

Shan Foods USA WordPress

Understanding Shan’s markets and requirements, MI Digital also offered an integrated master and subsequent catalog structures which allowed the team to easily share products across categories, catalogs and sites and manage and maintain seasonal, branded and future catalogs simultaneously, putting an end to inconsistent information across channels. This ensured that we delivered highly branded, personalized and consistent content across channels, and helped our customers make smarter buying decisions.

“We could use a web interface to efficiently select which attributes or actions we wanted to display across brand experiences or we could apply granular control to tailor Shan’s customers’ experiences to each specific brand. For example, we could easily share and replicate promotions, manage multiple optimization tests and even share customer records across sites. We could also publish product content and catalogs across multiple brands with speed and accuracy using a simple web interface and process flow. With integrated master and subsequent catalog structures, you can share products across categories, catalogs and sites, while simultaneously managing and maintaining seasonal, branded and future catalogs”, said Zeek.

Shanfoodsusa4

Taking advantage of order fulfillment services that go beyond the normal pick, pack and ship operational process, we consulted and then implemented solutions that ensured that when the customer received their purchase, the experience delivered the full brand identity from specialized packaging to gift wrapping, to ease of returns.

“Our impressive roster of new client wins and our innovative integration practices demonstrate our momentum in this category. We will continue to find new ways to tap into the power of our open source ecosystem and make it easier than ever for brands to continue to deliver fresh, new consumer experiences. The industry can expect us to launch more tools that simplify the merchandising process further to optimize product category pages and boost sales soon,” said Umair Mohsin, Director Digital.
ShanfoodsUsa2

ShanFoodsUsa3

 

About MI Digital – Global Digital Marketing Services:

Based in 5 countries of the world including offices in USA, MI Digital is a leading ecommerce solutions agency. We create solutions with high sales conversion through elegant technology while promoting the branded experience across all digital channels. Our industry expertise of over 10 years working on global brands coupled with the Magento ecommerce technology produces more sales from your digital channel. Having worked on Magento projects for leading global companies such as Shan Foods, Pfizer, etc, MI Digital is the most advanced and experienced agency in the industry.

We share a vision of accelerating growth through the delivery of innovative commerce experiences and capabilities. Through a proven network of technology partners,  you’ll gain our access to expertise in strategy, development, enablement and support, logistics as well as complementary technologies poised for integration. All  of which will help you accelerate time-to-market, improve ROI and reduce your cost of deploying third-party functionality.

 

About Magento:

Magento serves more than 240,000 merchants worldwide and was recognized as the leading ecommerce platform for fast growing retailers in the 2014 Internet Retailer 500. Magento also powers 26 percent of all ecommerce sites in the Alexa one million sites list; more than any other ecommerce platform.

 

Shanfoodsmagento2

 

 

Hip Logo

A Publisher That’s Totally HIP

 

A HIP PUBLISHER  – CONTENT MARKETING ON SOCIAL CHANNELS

DISCOVER HOW WE PROVIDED LEADING EDGE CONTENT MARKETING & MEDIA SOLUTIONS TO AN ENTERTAINMENT NEWS STARTUP AND MADE THEM TOTALLY HIP.

Coinero Pakistan required a Digital Partner to launch their flagship media property HIP Pakistan. The brief was simple. Create something that they could easily manage themselves with the ability to upload new content and multimedia as and when they were written, but with controls over when it was published. MI Digital was chosen due to their unmatched expertise working in cross-channel solutions and an understanding of the technology to run high profile, high traffic sites. The content management system would be key as HIP news especially related to fashion and celebrities come and go in the blink of an eye — so the HIP Team needed to be able to react even faster, or be relegated to the bargain bin. The system would also have to work to incorporate publishing and ad servers as well as distribute content across social channels within a heart beat of the content’s upload.

HIP 1

MI Digital also took upon itself as a challenge to create an enhanced catalog for the photography on the site (a sure traffic puller) and create digital experiences that highlight the latest and greatest in the industry — while they’re still relevant. Stated simply, we put the freedom and power to build compelling marketing and content experiences in HIP’s hands.

HIp7The platform built on the popular content system WordPress, allowed HIP team to bring their customers closer to the runway, the show, the launch, the movie or anything they wished  with enhanced interactivity, rich multimedia experiences and the ability to seamlessly integrate social functionality — allowing them to go from concept to creation faster than their audience could say, “That’s so…HIP!”

On the homepage,the content column was divided into sub sections representing the feature articles of each channel on the site. The general structure of the designed layout of each web page contained a significant article including an image, headline and thematic introduction. Aging content which was less hip was represented only by a headline and a key-phrase. To access the complete article, its associated images and related text one had to click on the headline. The general tone of the site was more straightforward and factual in its approach to communication. The UX whilst considerably and effortlessly communicated to the target audience.

HIp2

The figures already are encouraging reading, suggesting that the strategy to engage distinct audiences of those coming new to the media brand through a focus on stories –  is already delivering ahead of expectations. 

MI Digital also developed the visual style for the media brand. Working closely with the HIP team – creating collaborative mood boards  to gather stimulus from the team – MI Digital came up with a visual identity that was truly HIP. The challenge was to create a robust brand language that was endlessly adaptable, flexible and immediately recognizable. The visual language communicated ‘Trendy’ from trend lines running between the sections to textures that truly reflected what was HIP, the design language catered to the young, fashion conscious and HIP crowd. 

Presenting the wealth of content we have in a way that enabled our audiences to easily find the information they come to the site to find was identified as one of our biggest challenges. In practice, however, MI Digital team  made this part of the process seem relatively simple, and working with the client we have made the site a more engaging destination with very high time on site metrics well above industry norms.

HIp5

 

Making sure the site appeals to the varied users requires a significant investment in understanding those audiences. We also felt a real sense of responsibility on this project. When you’re dealing with a new brand and hoping to create a passionate fan base you really want to ensure you’re reflecting the brand appropriately online. The close working relationship with the team at HIP and the time spent getting under the skin of the audiences has really helped us to develop a site that we feel is as HIP as we think it is.

HIp6

 

 

Beyond just creating a HIP design, MI Digital team was also responsible for creating engagement and generating traffic to the site via it’s SEO services.

Within a few months, HIP Pakistan was leading the searches for some of the most sought after keywords in Pakistan including it’s own related and for the leading entertainment topics in the industry.

Hip8

 

HIp9

 

Full Features List:

  • Show posts in different styles.
  • Show a Grid Module (4, 5 or 6 articles), a big slider or a normal sized slider above the latest posts
  • Offset Option for posts lists to not have duplicate posts appear on the same page (grid shows posts #1-#5 and the posts list below shows from post #6 and onwards).
  • Infinite Scroll Options: All blog styles can use “Normal pagination / Infinite Scroll / Infinite Scroll with Load More Button”
  • Feature specific posts exclusively in the category grid/sliders
  • Upload custom backgrounds
  • Set the background to any color
  • Set background to full-width stretch, repeat or no-repeat
  • Set general color for category using a color picker (for menu hovers, review boxes, etc)
  • Option to use a unique sidebar
  • Full-Width Post Option
  • Fully integrated review / rating system
  • Reviews system options:
    • Three different styles: Stars, Percent or points
    • Option to include a score subtitle to appear in the thumbnails throughout the site
    • Option to include up to three pros and cons with custom titles
    • Option to turn on/off user ratings (user reviews). When a user leaves a rating, a cookie is left on the visitor’s computer with the relevant post ID, to minimize chance of visitors voting multiple times on the same post.
    • Multiple shortcodes available for articles: Dropcaps, buttons, highlight text, toggle (Faqs), alert boxes, columns, video gallery, responsive video, divider and tabs.
  • Post Format: Video (Able to embed YouTube / Vimeo / Kickstarter / Viddler videos) and appearing in a unique overlay of the featured image
  • Post Format: Audio (Able to embed Soundcloud) and appearing in a unique overlay of the featured image
  • Upload custom background or background slideshow
  • Change the featured Image style (four different styles) or turn off completely
  • Set the background to any color
  • Set background image to full-width stretch, repeat or no-repeat
  • Custom Sidebar
  • Featured image can be set to output as “Parallax / Full-background / Full-Width / Standard / Full-background slideshow”
  • Upload custom background
  • Upload multiple custom backgrounds for background slideshow
  • Set the background to any color
  • Set background image to full-width stretch, repeat or no-repeat
  • Set general color for page using a color picker (for menu hovers, borders, etc)
  • Option to turn on/off hover zoom effects on sliders/grids
  • Takeover Background Ads (clickable backgrounds) system.
  • Retina Ready (HD)
  • WPML-Ready, RTL-Ready.
  • Boxed Or Full-Width site Option
  • Mega menu system
  • Custom Sidebars for category and pages
  • Schema Review Rich Snippet Microdata
  • Schema Author Rich Snippet Microdata
  • Schema Breadcrumbs Rich Snippet Microdata
  • Fully Responsive design
  • In-built pagination
  • Indented threaded comments
  • Designed with valid HTML5 + CCS3 code
  • Extensively tested with ALL major browsers and versions, including IE8.
dolphin show karachi

Dolphin Show International – Over 100,000 Bookings In A Month

MI Digital was responsible for the development and the infrastructure provided for the booking and the authentication of the tickets for the Dolphin Show International.

Multi-factor Authentication via Mobile SMS Code sent to the user at the time of booking and to be displayed on entry, Physical Verification Via NIC at time of booking and a special bar code which was only readable on our software via our scanners was created for the show. Instant booking confirmation meant our booking software did all the work for the agents.

The booking software instantly confirmed online and offline bookings and provided an electronic receipt along with the generated bar code.

Amongst other things the booking engine featured:

Real Time Booking Engine

The software provided for real time booking. The software showed what dates, show slots and seats were available and updated this information in real time. Customers could chose when they wanted to book and receive instant confirmation safe in the knowledge that there was no duplication or problems with their bookings.

On-Demand Booking

Customers could make a time and date request as well as any special needs especially for special people.

Agent Management

We managed our agents and re-sellers easily by tagging and tracking their individual sales. We could tell exactly where our sales were coming from and they all knew the current status of the dolphin show.

View/Export Attendees List

The software was designed to keep track of all orders and attendees info in one place and made it easily accessible from anywhere. The data was clearly arranged and we could also export our attendees list as and when we needed them.

Pre-Determined Inventory

This determined how many people could take part in each show everyday day. We could set this limit once overall and then tailor it to our re-sellers.  This prevented overbooking, saving us on refunds or the embarrassment of re-scheduling.

Mobile Integration

An SMS Alert Engine was develop to send regular announcements, last minute information and follow-up SMS through the dashboard only. This helped us when we wanted to update our customers in change of dates or bookings.