Pfizer Fibre7 Launches ‘Ramadan Recipes With Chef Shai’

Fibre7

 

Pfizer Fibre7 launched its new campaign ‘Ramadan Recipes With Chef Shai’ during the holy month of Ramadan in Pakistan. Targetted towards the ‘health conscious adult market’, the campaign which included the production and development of Recipes from scratch, video shoots and then launching the campaign on social channels, display networks and video networks using hover-over ads proved to be a huge hit with some of the videos garnering well over 4000 likes and shares with massive amount of engagement on the overall campaign. In total just the organic facebook likes almost doubled during the campaign with massive requests for availability and trial of the product.

Tabla Fibre7

 

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The star of the campaign however was the Chicken Broast with herbs video which garnered over 4700 likes and 2000+ shares.

Fibre5

 

The videos showcased how to make Ramadan Healthy whilst the posts provided summaries of the videos for people who  might not have the bandwidth or the devices to view video content.

[jwplayer mediaid=”4404″]

The recipes ranged from traditional desi to the exotic such as:

Fibre 7 - Ramadan Recipes posts (9)

Fibre 7 - Ramadan Recipes posts (8)

Fibre 7 - Ramadan Recipes posts (7)

Fibre 7 - Ramadan Recipes posts (6)

Fibre 7 - Ramadan Recipes posts (5)

Fibre 7 - Ramadan Recipes posts (4)

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Fibre 7 - Ramadan Recipes posts (1)

Please visit the Facebook page: www.facebook.com/fibre7 for more information or to watch the videos.

 

 

 

wellness expert fibre7 pfizer

MI Digital’s Health and Wellness Mobile App For Pfizer Fibre7

Pfizer Pakistan launches first ever Health and Wellness App For The iOS and Android Platforms

The widespread adoption and use of mobile technologies is opening new and innovative ways to improve health and health care delivery. Mobile applications can help people manage their own health and wellness, promote healthy living, and gain access to useful information when and where they need it. These tools are being adopted almost as quickly as they can be developed. According to industry estimates, 500 million smartphone users worldwide will be using a health care application by 2015, and by 2018, 50 percent of the more than 3.4 billion smartphone and tablet users will have downloaded mobile health applications (http://www.research2guidance.com/500m-people-will -be-using-healthcare-mobile-applications-in-2015/). These users include health care professionals, consumers, and patients.

health and wellness appHealth and wellness thus are hot topics right now for both businesses and individuals.  A growing number of health and wellness apps aim to empower smartphone users to change their behaviors and to manage their own health conditions. Taking a note from this trend, MI Digital has helped Fibre7 develop Pakistan’s first health and wellness App “Wellness Expert” starring Yogi Wajahat. This app will allow individuals to take control of their own health and wellness program. 

The Fibre7 Health & Fitness app for Android and iOS is the one-stop spot for people interested in living a healthier life, combining the best hatha yoga exercise and workout videos, a nutritional reference, and pose library along with advice for diet, exercise and health to help individuals meet their wellness goals.

“MI Digital is honored to have been selected for the development of the Pfizer Pakistan Fibre7 Wellness Expert App” said Umair Mohsin, Director Digital. “Because it’s both interactive and informative, the Health & Fitness app delivers a really useful and engaging experience.”

Mobile apps have the potential to transform health care by allowing doctors to diagnose patients with potentially life-threatening conditions outside of traditional health care settings, help consumers manage their own health and wellness, and also gain access to useful information whenever and wherever they need it. MI Digital will continuously evolve this app through adding more features as time goes by, thus always promising something new and exciting for Fibre7 users.
The app can be downloaded from the Android Store at: https://play.google.com/store/apps/details?id=air.com.migaming.yogi whilst the iOS app can be downloaded from https://itunes.apple.com/pk/app/wellness-expert-iphone/id847298899?mt=8..
anne french kareena whats in slider

Anne French & Kareena Kapoor’s – What’s In Slider Puzzle Game

In an Industry first, MI Digital, Pakistan’s pioneering digital agency & MI Gaming, Pakistan’s premier branded games studio, network companies of Media Idee Group recently launched their first branded game for Anne French, Pakistan.

anne french mobile game

The game based on the slider puzzle adds a social gaming aspect to it by challenging friends and peers of the player to compete together.

Anne French Kareena Kapoor Slider Puzzle Game

 

Games have become one of the best main-stays on social networking sites as people have turned to them to kill time ­ and brands of all stripes are starting to play along.

The Anne French game in particular can be found by click on this image:

https://apps.facebook.com/puzzleflash/


Last year the social gaming industry passed the $1 billion dollar mark  fueled largely by brands integrating social games into their marketing strategies. From in-game advertisements to entire games built around name-brand products, engagement through games takes on multiple forms and presents unique opportunities for marketers – on and off the computer.

Anne French’s game venture is a first because aside from facebook at www.facebook.com/annefrenchpakistan, the game is also available on iOS and Android markets via mobile game apps specially developed which allows one to compete with friends from any device – web or mobile.

 

Kareena Kapoor and Anne French App slider puzzle

 

 

Social gaming is more than a buzzword; it’s a business opportunity and the Media Idee group of companies are developing such for their clients.

Available for Android 4.0+ from https://play.google.com/store/apps/details?id=air.AnneFrenchPuzzle.

Web design and development

Web Design & Development – Tapal Ice Tea Web Design and Development.

Tapal Tea launched Ice Tea Branded Portal With Chillkaro.com website.

One of the earliest web designs that MI Digital did was for Tapal Ice Tea. The site called Chillkaro.com was amongst the first branded portals in Pakistan, playing with content (music files and rounding up local musicians) marketing much before it was ‘Content Marketing’. The can too was interactive (mouse over would move the can in rotation), whilst a small button would switch the site from Peach to Lemon Colors in an instant.

Web design and development
This wasn’t the actual page but the wireframe that we tested. Unfortunately the actual page has been lost to the archives of history.

 

tapal tea lemon website

 

 

Tapal was also first to Facebook experimenting with Facebook and gated pages (remember: “Like To Unlock”) to access content.

 

Tapal Iea Facebook Like

 

 

This was the Tapal Ice Tea Can that was a failure in the market.

 

 

Tapal Ice Tea Can