News, Events, Happenings at MI Digital

Hubco logo for website site

Hubco Launches New Corporate Website

The completely redesigned website designed and developed by the MI team offers visitors richer insights into Hubco’s operations, CSR and growth prospects.

MI launched the newly revamped website for Hubco. This redesigned site offers quick and easy access to essential information and features regarding operations, financials, reports, etc while offering a more comprehensive understanding of the Company’s value proposition and overall client benefits.

The website also offers updated information on news and press releases, management biographies and activities and career opportunities.

The site also features sections for topics centered around new technology, CSR activities of the company, key industry highlights and current legislative and policy updates as well as important information such as disclosures, board meetings, etc.

The new website has a clean uncluttered design, improved functionality and enhanced rich content focused on the Company’s mission to provide energy to feed Pakistan’s ever growning needs. The new website goes live today, March 31st, 2017 and is located at the same address: www.hubpower.com.

About Hubco:
HUBCO was incorporated in Pakistan in 1991 as a limited liability company. The company owns oil-fired power station with installed net capacity of 1,200 MW in Baluchistan and 214 MW Punjab. The Hub Power Company is listed on the Karachi, Lahore and Islamabad Stock Exchanges. The Global depository receipts are also listed on the Luxemburg Stock Exchange.

 

 

Meat one digital media campaign

Digital Media Campaign: Meat One Launches Qurbani Service

Meat One, the premium quality meat brand from Al Shaheer, UAE launches its Qurbani Service with ‘Don’t Sacrifice Your Peace’ Campaign

Meat One, the premier branded meat packing company in Pakistan launches its Qurbani service where it facilitates people wishing to perform Qurbani this year. Meat One will facilitate Muslims living in Pakistan and globally to make sacrifices and deliver meat to themselves and to the needy / charities across Pakistan. The entire marketing and media has been handled by MI Digital including the creation of the Qurbani Application, which has been integrated into Microsoft Dynamics application.

Some images from the media campaign are below:

 

See more of our campaigns and work here or read some of our digital marketing case studies.

SDE logo

Digital Marketing: Inbound Marketing Via Content Hub To Gain Competitive Advantage

MI Digital Creates New Content Marketing Hub for Managing Consumer Engagement For SDE.com

Developing relationships over a long-term with today’s consumers is now complex, now more than ever before. The powerful web search, with publishing on social and social networks along with tools for filtering capabilities have placed very powerful tools in the hands of consumers. The buyer’s journey today is non-linear – as shown by this graph below:

Customer journey Cap Gemini

Consumers today can easily find information, compare pricing across multiple retailers and read up on social recommendations about a large number of competitors immediately and from the comfort of their home.

Thus today’s consumers are now savvier – they are researchers, publishers, a reviewer, a vocal influence, and ultimately the final authority and expert on any manner of product or service. This “ease” by which information can be shared across the web, including mobile and social touch points, has required enterprises to try to influence consumer behavior by increasing the amount of content.

SDE (Staff Development Educators) is one such company whom MI Digital helped to launch its content hub targetting educators and experts.

SDE believs that “educators have the most important job in the world” which is why SDE is dedicated to empowering extraordinary educators with research-based, innovative, and rigorous professional development that’s practical, motivating, and fun.

Their goal is to “help create extraordinary classrooms that prepare students for the demands of the 21st century.”

Inbound marketing, social media marketing or content marketing is the process of creating quality content, which is than well published and later on promoted across the channels. The idea is to drive the inbound benefit through sharing and search /link-building and gain social signals for search engine optimisation.

SDE as an objective wanted to unearth their Knowledge Base and build up the brand via a content hub targetting teachers, academics, principals and stake holders.

The solution devised by MI Digital included:

  1. Supports videos from YouTube
  2. Featured a rating system for reviewing books.
  3. It uses the best SEO practices
  4. The admin panel is fast, simple, and easy to use.
  5. Flexible layouts for every template
  6. Advanced block system
  7. Popular posts
  8. Unique article system which ensured that the same article was not listed twice in the home page.
  9. Pagination of articles.
  10. Social counters to track the shares and comments on the site and off the site.
  11. Special templates for posts and pages.
  12. Youtube / Vimeo Video Playlists.
  13. Customizable Side Bars

and more.

 

Edited by the experts at SDE, the content will comprise of written articles, posts, videos, infographics, book reviews, latest events and even small tips and reports. SDE’s content hub will feature up-to-date insights from experts in the industry including promoting their events and covering them as well.

The content hub strategy is is part of a growing industry trend for organisations to create and publish own content, using their latent knowledge and expertise to shape reputation and brand building.

Vern Nicholson, Director of MI Digital, USA, said: “We’re not the first to launch a publishing platform, but we believe we’ve created a look and feel that grabs people’s attention. SDE’s Content Hub is all about generating content which our audience is interested in, and to engage people in conversation.”

SDE’s content hub is fully responsive and built for smartphones and tablets. MI Digital has always recognised that content with strategy is the lifeblood of all digital marketing and today’s inbound solution’s launch of the hub enables us to let our client’s continue to connect to their customers in a fresh and relevant way.

An understanding of the content marketing hub is below:

in bound marketing process

meezan bank media campaign 2015

Digital Media Campaign: Meezan Banks Launches New Media Campaign For Ramadan 2015

Meezan Bank Launches it’s new corporate branding media campaign for Ramadan 2015. Hopes to spur growth during the holy month.

New campaign focuses on helping people choose Riba Free banking with Meezan Bank.

 

The marketing campaign aims at reminding the Pakistan’s 200 million Muslims to follow the teachings of Islam and Prophet Muhammad (PBUH) injunctions on receiving interest and reminds them of the war against interest and usary.

Meezan bank is engaged in building up its brand-image through this campaign as Ramadan offers the perfect platform for such a promotion as Muslim become more conscious of their non-islamic habits.

The campaign runs on social networks, via display advertising on various publishers, mobile advertising and video advertising.


Meezan Bank Riba 30sec with humming by midigital

Meezan Bank Media Campaign 2015

 

Facebook AD 1200x900 - 4

Facebook Post - 6a

 

Facebook Post - 7a

 Google AD 300 x 250 - 2

Google AD 300 x 250 - 3

Facebook AD 1200x628 - 1

 

Facebook AD 1200x628 - 2

Facebook AD 1200x628 - 3

 

 

About Meezan Bank:

Meezan Bank is Pakistan’s Premier Islamic Bank with over 450 branches, and has the unique distinction of being a pioneer in the world of Islamic finance that  has combined the best of traditional Islamic values with the  technology and innovation that of the modern day banks. The Bank is offering state-of-the-art Shari’a compliant products that compete with the best of those offered by conventional banks.

iffco uae advertising agency

IFFCO Tiffany Rusks Launches A Delicious Crunch In UAE Markets

TV Commercial by MI Productions brings families to the breakfast table with a delicious breakfast call.

UAE’s IFFCO and MI Productions, the network company of Media Idee Pvt ltd, UK have teamed up to launch an exciting new TV commercial that demonstrates the delicious crunchiness of the Tiffany Rusks, a new product by IFFCO. The TVC focuses on the issues that housewives and mothers face in the morning with the ‘Time Crunch’ of getting everybody ready for schools and offices and presents rusks as a solution of ‘No More BreakFast Calls’. The TVC aims to show consumers the delicious crunch of Tiffany’s Rusks and to make it a part of every family’s breakfast table.

To differentiate Tiffany Rusks from its rival rusk brands, MI Productions team believed it was important that the communications highlighted the unique freshness because of the three fresh pack process which translates into a better, more satisfying ‘Crunch’ sound rather than the usual attributes of rusk, common selling points in the industry.

Shot from the perspective of a mother / housewife making breakfast for her family, the TVC emphasizes that the rusks are so delicious that they call everyone to the table immediately as soon as people hear the fresh sound. In every step of the mother’s breakfast day – from making tea to settling with her family around the table – the TVC underscores the point that Tiffany Rusks are the perfect way for families to have breakfast together along with all possible ways that the families can have the product.

To reach both a domestic audience and the bigger rusk market, the TVC is being broadcast on  TV channels in UAE as well as across the board on digital and other channels.

Recently launched this spring – the TVC is expected to run until end 2015.

Credits: 

Tiffany Rusks TVC

client: tiffany foods uae
produced by: mi films
executive producer: ehmer.kirmani@miproductions.tv
producer: sherry.birk@miproductions.tv

film director: mehreen jabbar
dop: zain haleem
film director for product shots: mohd adil
director vfx: shariq.vfxdirector@miproductions.tv
business director: sophia.khan@miproductions.tv
project manager: sakina.imani@miproductions.tv

agency: creativecom.co (UAE)
creative director: nada zeena
business director: sarah martin

post productions: www.miproductions.tv
music: vikram singh
make up: alam hakim
art direction: sak & nid
set & wardrobe: talent works

models: talent works
featuring: hyba ali, mustafa kazmi, mukhtar ahmed

For more information, please contact:
Sarah Martin
Business Director
Sarah.martin@creativecom.co

About Media Idee Network

Media Idee  (http://www.mediaidee.com) is amongst the fastest growing marketing, media and communications network serving 5 countries. It offers the full range of marketing communication disciplines including advertising, direct marketing, interactive media, database management, public relations, graphic design and related marketing disciplines.

As Brand Stewards, the agency works to leverage the brands of its clients by combining local know-how with a worldwide network, creating powerful campaigns that ‘Create Ideal Mediums For Brands’ while reinforcing the universal brand identity. The hallmark of the company’s brand-building capabilities is 360 Degree Approach, using what is necessary from each discipline to build a brand.

web development usa

Web Development: Ocean State Painting Gets A Fresh New Look With Responsive Site

MI Digital today rolled out a brand new responsive mobile website, designed to optimise visually across all smartphones and small tablet devices.

web development usa

Ocean State Painting has been painting residential and commercial properties in South County Rhode Island and surrounding communities since 1983. Their existing website had been last updated in 2012 and was showing its age. With the upcoming deadline of April 21st, the day that Google will start using mobile-friendly compliance as a ranking factor in smartphone search (if you haven’t done it already, you should really be contacting us right now),  mobile compliance was no longer optional. Thus, upgrading and bringing out the Ocean State painting brand and making the site mobile-friendly was becoming an absolute necessary.

The old website screenshots are below:

MI Digital in partnership with OeBS, our partner in the US, took upon the challenge to transform the site into something that was modern, chic yet followed the identity of the previous design. Now customers have a more visual, user-friendly, interactive experience when visiting the site for product information, reviews and inspiration. “Oceanstatepainting.com users are engaged and loyal brand advocates,” said Vern Nicholson, Director, Media Idee LLC, USA. “We listened to their requests and redesigned our site to provide them with a better experience. The result is a fresh new look with improved navigation, visual enhancements and cross-platform integration for desktop and mobile devices.”  The improved site walks audiences through a more spacious, visual layout with intuitive navigation and a standardized menu structure.

Whether the customer views the website from a mobile device, tablet or computer, they get a functional website specifically developed for their device and ready to enhance the smartphone audience’s experienceThe website also features additions such as a blog as well as client testimonials called ‘Color Stories’, a FAQ page, and even a photo gallery, where users can peruse pictures of finished projects that the company’s experienced painters have completed. Interested parties can visit the Ocean State’s Painting website to see the overall result. 

This high-end website offers new possibilities for Ocean State Painting to reach potential customers in their area on a myriad of devices and platforms. We’re extremely excited to see the project completed and will be anxious to see the new business they’ll receive because of it.

Goodness of Freshness Media Campaign

Digital Media: Meat One Launches “Goodness Of Freshness” Digital Campaign

MI Digital launches the online marketing campaign for Meat One “Goodness Of Freshness” Across Ad Networks & Social.

digital agency media  pakistan

Meat One, the premier brand of ‘Al Shaheer Group, UAE’ and pioneer in the “branded meat space”  launched its first paid media campaign today with MI Digital.  The campaign unveils its new digital media campaign with the tagline, “Goodness of Freshness”

MI Digital, a Media Idee Group company which Meat One hired earlier this year as its digital agency, also orchestrated the media portion of the campaign, which is timed to the spring season and includes search engine marketing and optimization, paid social, remarketing and billboards.

The campaign is designed to create awareness of the brand and to steer people into its stores building upon the freshness aspect, as people generally perceive branded meat as less than fresh meat available at the local butcher.

 

meat one digital agency

 To date the company’s awareness efforts had been driven in large part by earned media and whilst that will still be a key driver going forward, Meat One will be investing more into its paid marketing efforts this year as well.

 “Everything we do from an advertising and marketing standpoint is about inspiring and not just selling,” said the press release for the brand.  Doing both, is critical to building a brand and the company for the long term.

“What today’s Web enables for consumers and for businesses may not have been fully foreseen by its creator. The ability to do everything from consuming media on interconnected devices to purchasing an infinite variety of goods when and where one likes while self-administering a blood pressure test with a cell phone is reality for many and will be for much of the world’s economically active population by the time the Web hits 50”, said Umair Mohsin, Director Digital. “Meat One is an innovative brand that has put in the required investment towards not only understanding this medium but also to use it a driver for its marketing efforts which many brands are still afraid to do”, he continued. “We’re proud to be the time that is helping them bring their brand into the digital hearts of the country”, he finished.

social media campaign

Social Media News: Meat One Launches #WinningPitch – Predict & Win Campaign

Meat One, the premium brand of Al Shaheer group launched #WinningPitch, a predict & win social media marketing campaign on its Twitter & Facebook pages for the ICC Cricket World Cup.

meat one social media campaign winning pitch

The ICC Cricket World Cup 2015 is back after four years to entice, enthrall and entertain all of Pakistan. Endorsing Pakistan’s passion for the game, Meat One’s introduces its new campaign- ‘#WinningPitch’. The campaign captures the soul of the matches which grips Pakistan when the ICC Cricket World Cup 2015 is on and that is everyone is an expert cricket analyst by making them predict the outcome of the match and win prizes if they’re right.

Meat winning pitch logo

This year, the tournament is taking place in Australia and New Zealand with matches being broadcast anywhere between 3:00AM and 12noon, Pakistan time. When the matches are being played, many cricket fans across the country will be stuck at offices, day jobs and their daily schedules … which means the best channel to reach these audiences would be Facebook, a platform of over 18 million users in the country and Twitter, a lessor but more influential audience.

‘#WinningPitch’ campaign will unfold with a power packed outreach and engagement plan. In the last few years, with the rising consumption of digital media especially on social channels such as Facebook & twitter has fragmented viewership from traditional channels. ‘#WinningPitch’ will strike a chord with fans across the country wanting to prove their expertise in the World Cup games. It captures the behavior that the ardent cricket lover who lives, breathes and eats cricket feels when their favorite game is on. Already the campaign has an engagement rate of 39%.

Meat one fb 5

 

Meat One FB 6

Adnan Hussain, MeatOne Pakistan said, “Cricket has been a great unifying factor and the fever that grips Pakistan is unmatched. This is the perfect time for us therefore to get the perfect opportunity to start the year through a digital marketing campaign, ‘Meat One #WinningPitch’. This campaign offers a Meat One the powerful insight of everyone believing themselves to be an expert to appeal to consumers. We are also giving away meat platters during the live game thus enabling consumers to enjoy the game of cricket using with the great taste of Meat One”

Meat One FB 8

 

Meat one fb 10

 

Meat one fb 12

 

Speaking about the campaign, Umair Mohsin, Director MI Digital said, “The campaign idea of ‘Meat One #WinningPitch’ brings together the love for Meat One and love for the game of cricket. We are capturing a very pertinent insight of our audience during the ICC Cricket world Cup 2015 and we’ll be tapping the consumer perfectly live as they watch the match.#Winningpitch features a simple gameplay of predicting the outcome of the cricket match based on questions we ask earlier and then rewarding people who were correct. It’s the simplicity that will appeal to people the most.”

About Meat One:

With a vow to supply supreme quality meat, Meat One is the very first of a new, specialized chain of meat stores in Pakistan. Meat One is a subsidiary of the Al Shaheer Corporation, a very successful venture that has been exporting meat to the Middle East and GCC countries since 2008. We presently operate 12 outlets across the city of Karachi, 1 outlet in Lahore and 1 outlet in Islamabad. Retailing export quality beef, lamb and mutton, Meat One is the first of its kind in the meat shop space. The meat is supplied by our own abattoir located in Karachi, which currently exports beef and mutton to the Middle East. This plant is certified by health and food import departments of most Middle East and GCC countries. The free range, lean meat that Meat One offers you every day is natural and wholesome!

Read more about Meat One at www.meatone.net.

meat one

Some more examples from the social media marketing campaign are below:

Meat one fb 3

 

Meat One FB 11

Meat one fb

 

Meat one FB 2

meat one logo

Meat One Appoints MI Digital As Digital Agency

Meat One, the premium brand of the Al-Shaheer UAE Group brought in MI Digital – a global brand, digital marketing and ecommerce enabling organisation for a Pakistan wide digital roll-out.

MI Digital has been brought on board to design and build a new web and social platform to support brand consistency and to help Meat One build their brand digitally, spread awareness and help build up engagement and community.

Meat One team welcoming the MI Digital commented, “MI Digital’s impressive digital expertise and global capabilities assured us that they were the right partner for us. With our operations spreading across the globe, it is vital that our agency is able to ensure brand consistency across digital channels, build up the platforms and promise technical fit & expertise. MI Digital checks on all these requirements. Our main objective is to use digital channels in a much more impactful and user-centric way to build our brand.”

The first phase of the programme is already underway with the development of a social marketing & media management platform for Meat One. The new communication will build on more emotional aspect of the brand rather than a functional set of values and help power the next phase on digital for Meat One.

“As one of the largest and fastest growing digital marketing organisations in the world, Meat One is an exciting win for MI Digital”, says Umair Mohsin, Director MI Digital. “We are passionate about delivering digital products for our clients that make a measurable difference. The launch of a new global digital environment for the brand will not only align its marketing but also provide a platform that will support future growth across the board.”

About MI DIGITAL
MI Digital is a digital agency that cares about results. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. MI Digital has 5 offices spanning five continents. We offer local expertise to some of the world’s most dynamic brands.