News, Events, Happenings at MI Digital

logo shan

Shan Foods Spices Up The US Market With Magento & WordPress Online Store

Shanfoodsmagento

 

We all know that WordPress is top of its game when it comes to CMS (content management systems) and blogging based websites and we also know that Magento is top of its game for e-commerce but what if we want to use both together and bring the best of both worlds to our client.

The Need For WordPress & Magento

Although Magento is one of the leading ecommerce frameworks, it has a fairly poor CMS and its limited fields prevent full customisable product and page templates.  It’s also a resource hog, requiring massive memory and processing resources and building simple web pages on this platform are akin to using a tank for a drive to town. A change request to alter the websites appearance takes too much time and while it’s perfectly possible to blog within Magento using add-ons like Blog extensions, there are advantages to integrating a platform that has been built with content publication in mind. It’s also possible to turn WordPress into a eCommerce store, but Magento offers levels of flexibility and functionality that it’s difficult to replicate on a platform designed for content management.

Also as Google becomes more sophisticated and social media especially reviews becomes a dominant source of referrals, it’s important that eCommerce retailers get on board with content publishing if they’re to attract new customers and retain existing buyers. It can however also be difficult to publish audience-attracting content on an eCommerce store like Magento. Product descriptions are essential but they aren’t the sort of content that will attract a loyal readership.

Thus if a retailer wants to maximize both the effectiveness of their content publishing efforts and the efficiency of their sales process, an integration that makes use of both WordPress and Magento is the optimal solution.

The MI Digital Solution:

As consumers continue to demand compelling experiences with brands, retailers are challenged with finding partners that can create rich, differentiated online experiences for their consumers while driving growth. We recommended that Shan Foods turn to Magento Community Edition because it is the only commerce platform that is designed from the ground up to be configured, extended and customized to meet each merchant’s requirements, providing virtually unlimited flexibility to create unique brand experiences that delight consumers and also convert and increase sales. It also provides integrated tools into platforms such as Ebay and Amazon as well as integrating advanced analytics tools such as RJ Metrics for Cohort Analysis and Life-Time-Value analysis.

Dedicated Food Brand Store – An Industry-First

Marrying content with commerce is reason for fanfare as conversion increases. As content moves closer to the consumer, deft brands are lubricating the purchase funnel and reducing dependency on traditional media partners. New direct-to-consumer, owned platforms (branded URLs, social channels, etc.) offer a chance to stray from traditional formats and present and deliver content that offers relevance and resonance vs. reach and frequency.

The ability to weave together content and commerce may be what separates retail winners from losers. 78 percent of consumers now report engaging in “webrooming,” or purchasing a product in-store after browsing online and brands are sensing the opportunity to secure the sale before the consumer enters a traditional retail format’. Brands now need to weave digital content & commerce together in a seamless customer experience to drive sales online and even in-store. Shan Foods which is the leader in ethnic foods category, stands as one of the most reputed food companies and a powerful global brand with presence in more than 65 countries across 5 continents understood this when it chose MI Digital as its digital agency to help power this phase of digital online presence.

As an innovative food brand, they wanted to expand their formidable presence which ranges from Amazon in US to Zooom Stores in Dubai and Tesco, Waitrose and everything in between to the online medium and tasked MI Digital to provide an integrated set of tools and processes to power Shan’s omni-channel strategy, reduce operational and integration complexity, and enable the marketing team to create consistent brand experiences across channels.

One example of an area where food brands find themselves challenged to keep up with rapid changes in consumer behavior is in the delivery of compelling experiences across devices. “With Magento, we were able to optimize the customer experience for consumers on desktops, tablets and mobile in time, even as new devices enter the market,” said Zeek, chief technology officer at MI Digital. Amongst other challenges, Shan Foods also wanted to create a customized user experiences for each brand yet maintain common core processes and integration across all brands. They also wanted full in-house control over merchandising promotions, catalog, pricing and all other aspects of the online shopping experience to easily customize sites by region or product line.

MI Digital was also required to develop a responsive web design which allowed us to create content once and have it automatically adapt to the format of specific mobile or tablet devices. This feature was important to quickly deploy mobile and tablet applications with confidence, knowing that the product, promotion, account and brand experience will be consistent across every consumer interaction.

Shan Foods also wanted to give their customers “buy anywhere, receive anywhere” convenience by providing accurate inventory availability across channels. Real-time inventory visibility across multiple locations, including stores, is key to enabling the buy anywhere, fulfill anywhere experience. This feature when implemented has already helped Shan reduce excess inventory, capture lost sales and promote the most profitable products to their customers.

Shan Foods USA WordPress

Understanding Shan’s markets and requirements, MI Digital also offered an integrated master and subsequent catalog structures which allowed the team to easily share products across categories, catalogs and sites and manage and maintain seasonal, branded and future catalogs simultaneously, putting an end to inconsistent information across channels. This ensured that we delivered highly branded, personalized and consistent content across channels, and helped our customers make smarter buying decisions.

“We could use a web interface to efficiently select which attributes or actions we wanted to display across brand experiences or we could apply granular control to tailor Shan’s customers’ experiences to each specific brand. For example, we could easily share and replicate promotions, manage multiple optimization tests and even share customer records across sites. We could also publish product content and catalogs across multiple brands with speed and accuracy using a simple web interface and process flow. With integrated master and subsequent catalog structures, you can share products across categories, catalogs and sites, while simultaneously managing and maintaining seasonal, branded and future catalogs”, said Zeek.

Shanfoodsusa4

Taking advantage of order fulfillment services that go beyond the normal pick, pack and ship operational process, we consulted and then implemented solutions that ensured that when the customer received their purchase, the experience delivered the full brand identity from specialized packaging to gift wrapping, to ease of returns.

“Our impressive roster of new client wins and our innovative integration practices demonstrate our momentum in this category. We will continue to find new ways to tap into the power of our open source ecosystem and make it easier than ever for brands to continue to deliver fresh, new consumer experiences. The industry can expect us to launch more tools that simplify the merchandising process further to optimize product category pages and boost sales soon,” said Umair Mohsin, Director Digital.
ShanfoodsUsa2

ShanFoodsUsa3

 

About MI Digital – Global Digital Marketing Services:

Based in 5 countries of the world including offices in USA, MI Digital is a leading ecommerce solutions agency. We create solutions with high sales conversion through elegant technology while promoting the branded experience across all digital channels. Our industry expertise of over 10 years working on global brands coupled with the Magento ecommerce technology produces more sales from your digital channel. Having worked on Magento projects for leading global companies such as Shan Foods, Pfizer, etc, MI Digital is the most advanced and experienced agency in the industry.

We share a vision of accelerating growth through the delivery of innovative commerce experiences and capabilities. Through a proven network of technology partners,  you’ll gain our access to expertise in strategy, development, enablement and support, logistics as well as complementary technologies poised for integration. All  of which will help you accelerate time-to-market, improve ROI and reduce your cost of deploying third-party functionality.

 

About Magento:

Magento serves more than 240,000 merchants worldwide and was recognized as the leading ecommerce platform for fast growing retailers in the 2014 Internet Retailer 500. Magento also powers 26 percent of all ecommerce sites in the Alexa one million sites list; more than any other ecommerce platform.

 

Shanfoodsmagento2

 

 

Hip Logo

A Publisher That’s Totally HIP

 

A HIP PUBLISHER  – CONTENT MARKETING ON SOCIAL CHANNELS

DISCOVER HOW WE PROVIDED LEADING EDGE CONTENT MARKETING & MEDIA SOLUTIONS TO AN ENTERTAINMENT NEWS STARTUP AND MADE THEM TOTALLY HIP.

Coinero Pakistan required a Digital Partner to launch their flagship media property HIP Pakistan. The brief was simple. Create something that they could easily manage themselves with the ability to upload new content and multimedia as and when they were written, but with controls over when it was published. MI Digital was chosen due to their unmatched expertise working in cross-channel solutions and an understanding of the technology to run high profile, high traffic sites. The content management system would be key as HIP news especially related to fashion and celebrities come and go in the blink of an eye — so the HIP Team needed to be able to react even faster, or be relegated to the bargain bin. The system would also have to work to incorporate publishing and ad servers as well as distribute content across social channels within a heart beat of the content’s upload.

HIP 1

MI Digital also took upon itself as a challenge to create an enhanced catalog for the photography on the site (a sure traffic puller) and create digital experiences that highlight the latest and greatest in the industry — while they’re still relevant. Stated simply, we put the freedom and power to build compelling marketing and content experiences in HIP’s hands.

HIp7The platform built on the popular content system WordPress, allowed HIP team to bring their customers closer to the runway, the show, the launch, the movie or anything they wished  with enhanced interactivity, rich multimedia experiences and the ability to seamlessly integrate social functionality — allowing them to go from concept to creation faster than their audience could say, “That’s so…HIP!”

On the homepage,the content column was divided into sub sections representing the feature articles of each channel on the site. The general structure of the designed layout of each web page contained a significant article including an image, headline and thematic introduction. Aging content which was less hip was represented only by a headline and a key-phrase. To access the complete article, its associated images and related text one had to click on the headline. The general tone of the site was more straightforward and factual in its approach to communication. The UX whilst considerably and effortlessly communicated to the target audience.

HIp2

The figures already are encouraging reading, suggesting that the strategy to engage distinct audiences of those coming new to the media brand through a focus on stories –  is already delivering ahead of expectations. 

MI Digital also developed the visual style for the media brand. Working closely with the HIP team – creating collaborative mood boards  to gather stimulus from the team – MI Digital came up with a visual identity that was truly HIP. The challenge was to create a robust brand language that was endlessly adaptable, flexible and immediately recognizable. The visual language communicated ‘Trendy’ from trend lines running between the sections to textures that truly reflected what was HIP, the design language catered to the young, fashion conscious and HIP crowd. 

Presenting the wealth of content we have in a way that enabled our audiences to easily find the information they come to the site to find was identified as one of our biggest challenges. In practice, however, MI Digital team  made this part of the process seem relatively simple, and working with the client we have made the site a more engaging destination with very high time on site metrics well above industry norms.

HIp5

 

Making sure the site appeals to the varied users requires a significant investment in understanding those audiences. We also felt a real sense of responsibility on this project. When you’re dealing with a new brand and hoping to create a passionate fan base you really want to ensure you’re reflecting the brand appropriately online. The close working relationship with the team at HIP and the time spent getting under the skin of the audiences has really helped us to develop a site that we feel is as HIP as we think it is.

HIp6

 

 

Beyond just creating a HIP design, MI Digital team was also responsible for creating engagement and generating traffic to the site via it’s SEO services.

Within a few months, HIP Pakistan was leading the searches for some of the most sought after keywords in Pakistan including it’s own related and for the leading entertainment topics in the industry.

Hip8

 

HIp9

 

Full Features List:

  • Show posts in different styles.
  • Show a Grid Module (4, 5 or 6 articles), a big slider or a normal sized slider above the latest posts
  • Offset Option for posts lists to not have duplicate posts appear on the same page (grid shows posts #1-#5 and the posts list below shows from post #6 and onwards).
  • Infinite Scroll Options: All blog styles can use “Normal pagination / Infinite Scroll / Infinite Scroll with Load More Button”
  • Feature specific posts exclusively in the category grid/sliders
  • Upload custom backgrounds
  • Set the background to any color
  • Set background to full-width stretch, repeat or no-repeat
  • Set general color for category using a color picker (for menu hovers, review boxes, etc)
  • Option to use a unique sidebar
  • Full-Width Post Option
  • Fully integrated review / rating system
  • Reviews system options:
    • Three different styles: Stars, Percent or points
    • Option to include a score subtitle to appear in the thumbnails throughout the site
    • Option to include up to three pros and cons with custom titles
    • Option to turn on/off user ratings (user reviews). When a user leaves a rating, a cookie is left on the visitor’s computer with the relevant post ID, to minimize chance of visitors voting multiple times on the same post.
    • Multiple shortcodes available for articles: Dropcaps, buttons, highlight text, toggle (Faqs), alert boxes, columns, video gallery, responsive video, divider and tabs.
  • Post Format: Video (Able to embed YouTube / Vimeo / Kickstarter / Viddler videos) and appearing in a unique overlay of the featured image
  • Post Format: Audio (Able to embed Soundcloud) and appearing in a unique overlay of the featured image
  • Upload custom background or background slideshow
  • Change the featured Image style (four different styles) or turn off completely
  • Set the background to any color
  • Set background image to full-width stretch, repeat or no-repeat
  • Custom Sidebar
  • Featured image can be set to output as “Parallax / Full-background / Full-Width / Standard / Full-background slideshow”
  • Upload custom background
  • Upload multiple custom backgrounds for background slideshow
  • Set the background to any color
  • Set background image to full-width stretch, repeat or no-repeat
  • Set general color for page using a color picker (for menu hovers, borders, etc)
  • Option to turn on/off hover zoom effects on sliders/grids
  • Takeover Background Ads (clickable backgrounds) system.
  • Retina Ready (HD)
  • WPML-Ready, RTL-Ready.
  • Boxed Or Full-Width site Option
  • Mega menu system
  • Custom Sidebars for category and pages
  • Schema Review Rich Snippet Microdata
  • Schema Author Rich Snippet Microdata
  • Schema Breadcrumbs Rich Snippet Microdata
  • Fully Responsive design
  • In-built pagination
  • Indented threaded comments
  • Designed with valid HTML5 + CCS3 code
  • Extensively tested with ALL major browsers and versions, including IE8.
DigitLogo

MI Digital – Official Digital Media Partner of PAS Digit 3.0

pasdigitbanner1

We’re excited to announce today that MI Digital has been selected as a digital media partner  for the Pakistan Advertiser’s Society DIG-IT 3.0 Digital Conference to be held in Lahore. As part of the agreement, MI Digital’s  world-class digital marketing solutions will deliver web and social content marketing, social engagement, email marketing, SEO & publishing and analytics for the Dig-IT conference. The MI’s Digital Platform will bring the best digital marketing solutions  to PAS, helping them drive awareness and business outcomes like sign-ups and sponsorships via email and lead capture, deeper social content engagement and online bookings.

“Marketers realize that to be successful, they need to scale social content marketing, social engagement, publishing and analytics” said Umair Mohsin, Director Digital. “Having MI Digital as a Digital Marketing partner will help the team at PAS achieve digital marketing success.”

Working with the caliber of folks at MI Digital has been fantastic and we’re looking forward to delivering even more high-value outcomes for PAS.

About DIG-IT 3.0:

The media partnership will officially launch with the design and publication of new web channels www.pascrackit.com, the Digit Crackathon and www.pasdigit.com the official website for the conference  with the key focus of the theme built on mobile marketing, the topic for this year’s conference. Later MI Digital will launch an iOS and Android app specifically designed for Conference Attendees.

The ‘Winning The Mobile Race’, will examine the challenges many brands and businesses face, with specific focus on themes including  Converting Mobile Interactions to Transactions: What’s Coming Next in Mobile?, Examining the 3G/LTE landscape and what this means for the industry, Bringing mobile into the marketing mix and more. MI Digital is also publishing a report ‘State Of Mobile in Pakistan’ as part of casinobonuses.io this partnership, which will also incorporate a series of data regarding mobile usage in Pakistan as well as best cases and benchmarks.

The conference taking place in November 2014, will comprise of some of the best speakers in Pakistan and from abroad and is a central part of PAS’s goal of bringing best mobile practices for advertisers in Pakistan. Set to attract visitors from across the globe, delegates will come from far and wide to take part in these 2 days of events, exhibitions and celebrations, in order to realise the potential of mobile marketing.

dolphin show karachi

Dolphin Show International – Over 100,000 Bookings In A Month

MI Digital was responsible for the development and the infrastructure provided for the booking and the authentication of the tickets for the Dolphin Show International.

Multi-factor Authentication via Mobile SMS Code sent to the user at the time of booking and to be displayed on entry, Physical Verification Via NIC at time of booking and a special bar code which was only readable on our software via our scanners was created for the show. Instant booking confirmation meant our booking software did all the work for the agents.

The booking software instantly confirmed online and offline bookings and provided an electronic receipt along with the generated bar code.

Amongst other things the booking engine featured:

Real Time Booking Engine

The software provided for real time booking. The software showed what dates, show slots and seats were available and updated this information in real time. Customers could chose when they wanted to book and receive instant confirmation safe in the knowledge that there was no duplication or problems with their bookings.

On-Demand Booking

Customers could make a time and date request as well as any special needs especially for special people.

Agent Management

We managed our agents and re-sellers easily by tagging and tracking their individual sales. We could tell exactly where our sales were coming from and they all knew the current status of the dolphin show.

View/Export Attendees List

The software was designed to keep track of all orders and attendees info in one place and made it easily accessible from anywhere. The data was clearly arranged and we could also export our attendees list as and when we needed them.

Pre-Determined Inventory

This determined how many people could take part in each show everyday day. We could set this limit once overall and then tailor it to our re-sellers.  This prevented overbooking, saving us on refunds or the embarrassment of re-scheduling.

Mobile Integration

An SMS Alert Engine was develop to send regular announcements, last minute information and follow-up SMS through the dashboard only. This helped us when we wanted to update our customers in change of dates or bookings.

gq-logo

Better By Design: Home Detail Gets Distinction Of Being In GQ UK (Gentleman’s Quarterly)

Conde Nast Home Detail

 

Home Detail  from inception has believed in its mission to help its customers ‘discover the details’ in their lifestyle choices and help them define their aesthetics and choices.  It is a brand dedicated to help its audiences explore what’s possible, to help them find their tastes and ultimately what they really want. Urbane, upscale, occasionally irreverent and always stylish, the brand sets the highest standards in its products, its photography and in its service to its customers, because after all details matter.

Which is why, despite its young age, it was recently picked by none other than GQ UK,  whose status as a byword for men’s style is unparalleled. The magazine that sets the standards in feature writing, fashion editorial and photography and with an audience of over 954,189 sought out this young retailer and then showcased its products within its coveted pages. 

The British GQ team has personally and expertly curated the products with some great finds which readers will find. Home Detail are delighted to showcase their products to British GQ men for the first time, which is an exciting time to be in.  Audiences who do not subscribe to the magazine can and will have the opportunity to discover and purchase the products cited in the magazine at www.homedetail.co.uk and the ‘As Seen In’ Tab.

MI Digital, the full service digital agency for Home Detail is proud of this accomplishment

About GQ UK:

A publication of Condé Nast, GQ is the world’s leading men’s magazine.  Since its launch in 1988, GQ has evolved into the UK’s most contemporary, stylish men’s magazine.  GQ is the only magazine in Britain dedicated to bringing its readers the very best in investigative journalism, fashion, glamour, comment, lifestyle and entertainment each month. Today, GQ is a multi-platform brand, publishing each issue in print and on the iPad, an acclaimed website, iPhone apps and its outstanding annual event – GQ Men of the Year.

digital agency

Migrate From Magento GO to Magento CE

Migrating from Magento Go to Magento Community Edition

You’ve probably already heard the news about Magento Go closing down. The official date that the platform will be closed down is 1st February 2015. It should be worth remembering that Magento itself has two offerings: Magento Community and Magento Enterprise. Since Magento Go merchants are quite familiar with operating a Magento store, it is quite logical that many should choose to move to the Community or Enterprise editions of Magento, rather than learn a new platform, such as BigCommerce.

Migrating to Magento CE

For clients looking to stay on the Magento platform, and are also looking for power and flexibility, you might be tempted by Magento Community – and rightly so! You are already familiar with running a Magento-based shop, so why would you want to learn how to use a completely new piece of software. With Magento CE you’ll be able to focus on rebuilding your store instead.

There are a number of things to remember when you’re looking to move your site from Go to Community, some of which can get quite technical and that’s why we recommend that you work with a company such as MI Digital so we can take the headache out of the transition.

Here’s an overview of difference in services you will receive over the Magento Go Platform.

Support: Phone, Mail, Live support is available to you now at a more personal level than you had with GO.

Magento Go To CEManaged Backend and Product Uploads: The biggest time and resource crunch for Magento is hiring people to just upload your products, ensure your uptime, uploading new campaign banners and so forth. We can easily take the hassle of managing your store off your shoulders and provide timely and quality support and integration services. We also provide marketing services which ensures that the only thing you have to do is relax and concentrate on what you do best.

PCI Compliant, Optimised, Magento tuned hosting done by the MI Digital team based on our years of experience serving global clients and multi-store brands.

Bigger, Better, More Branded Solutions: There was no way to generate a proper branded store under Magento GO. Only pre-determined themes and extensions could be used, and these were very limited plus limited Java script support. No access to your code was given either. However, with Community CE you will have access to the code-base and can make bigger and better changes and should you choose us, you can create a brand in the mind of your customers.

Connected to your Partners. Our services can connect to your existing distributors, fulfillment and logistical partners and suggest new ones e.g. for email marketing services, programmatic buying, analytics and reports on a whole different level such as with Heat Maps, Scroll Maps, Engagement and customer journeys.

Anything Go did, Community can do and it can definitely do it a lot more as well a lot faster. It’s fast, scalable and secure. Whilst this shows a small demo of how the platforms services will differ, of course, migrating your content and domain name are also big parts of the process of migration. Migrating with MI Digital as your partner means that that you won’t lose any content due to the data being re-mapped or ‘lost in translation’. 

If you would  like to discuss how MI Digital can smooth your transition from Magento Go to Magento Community, then please contact us at corporate@midigital.co or connect to us at (UK): +44-20-32901438 or (US): +1-603-842-2536. You may also fill out the contact form here and we’ll be in touch within 24 hours.

Magento has emerged as the dominant platform for those interested in e-commerce. The opportunities it provides in terms of customization and optimization are nearly unlimited and it allows you to quickly build an effective and scalable business operation. Magento is state of the art software that includes the most modern ecommerce features available at the moment. There are no barriers for migration to Magento platform from any software you use. The complete list of what is possible is below:

MAGENTO MANAGEMENT FEATURES

  • Select and Control Information to Share Across Multiple Online Stores From a Single Admin Area
  • Assign Roles and Permissions Across Users
  • Web Services API for easy integration between Magento and any third-party application
  • Custom Website Design and Styling
  • Manage Online Customer Groups
  • Integrated Content Management System (CMS) for Creating and Managing Informational Pages
  • Google Website Optimizer Integration for A/B and Multivariate Testing

CHECKOUT, PAYMENT & SHIPPING

  • One-Page Online Checkout
  • Integrated for Real-Time Shipping Rates from UPS®, FedEx®, and USPS®
  • Option on Credit Card Transactions to Authorize and Charge or Authorize Only and Charge on Creation of Invoices
  • Integrated with Amazon Payments, PayPal, Authorize.net, and Google Checkout
  • Ability to Accept Checks, Money Order, and Online Purchase Orders
  • SSL Security Support for All Online Order and Sensitive Transactions
  • Online Tax and Shipping Calculation and Prior to Checkout Estimates
  • Option to Create Account as Part of Online Checkout Process
  • Gift Message Management
  • Configurable Saved Cart Expiration
  • Multiple Shipping Address Management
  • Online Order Tracking from Customer Account
  • Ability to Manage Multiple Shipments on a Single Online Order
  • Destination Country Management
  • Per Order and Per Item Flat Rate Shipping Option
  • Free Shipping Functionality
  • Manage Shipping by Weight and Destination

SEARCH ENGINE OPTIMIZATION (SEO)

  • Light Footprint Design for Fast Load Time and Search Engine Optimization
  • Google Site Map Creation and Site Map Auto Generation
  • Search Engine Friendly URL’s Including URL ReWrite Controls
  • META Information Management at Product and Category Levels
  • Auto-Generated Popular Search Terms Page

ANALYTICS AND REPORTING

  • Integration with Google Analytics and more advanced analytic systems such as RJMetrics, KISSMetrics, ClickTale, iPerceptions and more.
  • Admin Report Dashboard with Business Overview
  • Sales Reports Including Total Sales and Returns
  • Tax Reports
  • Abandoned Shopping Cart Reports
  • Best Viewed Products Reports
  • Top Sold Products Report
  • Low Stock Item Report
  • Onsite Search Terms Report
  • Product Reviews Report with RSS Support
  • Tags Report with RSS Support
  • Coupon Usage Report

MARKETING PROMOTIONS AND TOOLS

  • Online Poll Creation and Management
  • Newsletter Management
  • Landing Page Creation Tools
  • Catalog Promotional Pricing and Controls
  • Flexible Coupons Rule and Pricing Restrictions
  • Free Shipping Promotion Management
  • Multi-Tier Pricing for Volume Discounts
  • Bundled Products Options
  • Customer Group Pricing
  • Recently Viewed Products
  • New Items Promotional Tool
  • On Page and In Shopping Cart Upsells and Cross Sells
  • Send to a Friend and Wishlist Management

Order Management

  • View, edit, create and fulfill orders from admin panel
  • Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
  • Print invoices and packing slips
  • Call Center (phone) order creation − Includes ability to create new customer, or select existing customer and view shopping cart, wishlist, last ordered items, and compared products list, as well as select addresses, give discounts and assign custom prices
  • Create re-orders for customers from administration panel
  • Email Notifications of Orders
  • RSS feed of New Orders

CUSTOMER SERVICE

  • Contact Us form
  • Feature-rich Customer Accounts
  • Order History with Status Updates
  • Order Tracking from Account
  • Password Reset email from front-end and admin panel
  • Order and Account Update Emails
  • Customizable Order Emails
  • Create and Edit Orders from the Admin Panel

CUSTOMER ACCOUNTS

  • Order status and history
  • Re-orders from account
  • Recently ordered items
  • Address Book with unlimited addresses
  • Default Billing and Shipping addresses
  • Wishlist with ability to add comments
  • Email or Send RSS feed of Wishlist
  • Newsletter Subscription management
  • Product Reviews submitted
  • Product Tags submitted

CATALOG MANAGEMENT

  • Inventory Management with Backordered items, Minimum and Maximum quantities
  • Batch Import and Export of catalog
  • Batch Updates to products in admin panel
  • Google Base Integration
  • Simple, Configurable (e.g. size, color, etc.), Bundled and Grouped Products
  • Virtual Products
  • Downloadable/Digital Products
  • Customer Personalized Products – upload text for embroidery, monogramming, etc.
  • Tax Rates per location, customer group and product type
  • Attribute Sets for quick product creation of different item types
  • Create Store-specific attributes on the fly
  • Media Manager with automatic image resizing and watermarking
  • Advanced Pricing Rules and support for Special Prices (see marketing tools)
  • Search Results rewrites and redirects
  • Approve, Edit and Delete Product Tags
  • Approve, Edit and Delete Product Reviews
  • RSS feed for Low Inventory Alerts Customer Personalized Products – Upload text for embroidery, monogramming, etc. (this one is already there, but want to have the following shown after it)
  • Customer Personalized Products – Upload Image
  • Customer Personalized Products – Select Date/Time options for products
  • Customer Sorting – Define Attributes for Customer
  • Sorting on category (price, brand, etc.)

PRODUCT BROWSING

  • Multiple Images Per Product
  • Product Image Zoom-in Capability
  • Product Reviews
  • Related Products
  • Stock Availability
  • Multi-Tier Pricing Upsell
  • Product Option Selection
  • Grouped Products View
  • Add to Wishlist
  • Send to a Friend with Email

CATALOG BROWSING

  • Layered / Faceted Navigation for filtering of products in categories
  • Layered / Faceted Navigation for filtering of products in search results
  • Flat Catalog Module for Improved Performance with large catalogs
  • Static Block tool to create category landing pages
  • Ability to assign designs on category and product level (unique design per product/category)
  • Configurable search with auto-suggested terms
  • Recently viewed products
  • Product comparisons
  • Recently compared products
  • Cross-sells, Up-sells and Related Items
  • Popular Search Terms Cloud
  • Filter by Product Tags
  • Product Reviews
  • Product listing in grid or list format
  • Breadcrumbs

Talk to us about migrating your store today.

We can also help you in:

  • Migration from Zen-Cart/osCommerce to Magento
  • Migration from CS-Cart/X-Cart to Magento
  • Migration from Virtuemart to Magento
  • Migration from Volusion to Magento
  • Migration from Prestashop to Magento
  • Migration from Opencart to Magento
  • Migration from legacy custom shopping carts (PHP or ASP) to Magento platform

 

 

 

Fibre7

Pfizer Fibre7 Launches ‘Ramadan Recipes With Chef Shai’

Fibre7

 

Pfizer Fibre7 launched its new campaign ‘Ramadan Recipes With Chef Shai’ during the holy month of Ramadan in Pakistan. Targetted towards the ‘health conscious adult market’, the campaign which included the production and development of Recipes from scratch, video shoots and then launching the campaign on social channels, display networks and video networks using hover-over ads proved to be a huge hit with some of the videos garnering well over 4000 likes and shares with massive amount of engagement on the overall campaign. In total just the organic facebook likes almost doubled during the campaign with massive requests for availability and trial of the product.

Tabla Fibre7

 

Fibre 1

 

 

Fibre 2

 

Fibre 4

The star of the campaign however was the Chicken Broast with herbs video which garnered over 4700 likes and 2000+ shares.

Fibre5

 

The videos showcased how to make Ramadan Healthy whilst the posts provided summaries of the videos for people who  might not have the bandwidth or the devices to view video content.

[jwplayer mediaid=”4404″]

The recipes ranged from traditional desi to the exotic such as:

Fibre 7 - Ramadan Recipes posts (9)

Fibre 7 - Ramadan Recipes posts (8)

Fibre 7 - Ramadan Recipes posts (7)

Fibre 7 - Ramadan Recipes posts (6)

Fibre 7 - Ramadan Recipes posts (5)

Fibre 7 - Ramadan Recipes posts (4)

Fibre 7 - Ramadan Recipes posts (3)

Fibre 7 - Ramadan Recipes posts (2)

Fibre 7 - Ramadan Recipes posts (1)

Please visit the Facebook page: www.facebook.com/fibre7 for more information or to watch the videos.

 

 

 

Meezan Bank

Meezan Bank Launches New Online Campaign

Meezan BankMI Digital, the largest full-service digital marketing and communications agency, based out of UK as well as the pioneers of Digital Marketing in Pakistan has launched a new integrated campaign for Meezan Bank with online display, video online and with offline elements. The campaign showcases the strength of Meezan Bank as it fast approaches numero uno position in the industry. 

Meezan Bank, is No. 1 in Islamic Banking and Pakistan’s 8th largest bank in terms of branch network, with 351 branches in 103 cities of the country launched its campaign online today. The corporate campaign highlighted the bank’s unique strengths and positioned it as a leader in the segment.

The campaign included video ads served to audiences using hover-over engagement as well using various ad networks.

[jwplayer mediaid=”4405″]

Meezan Bank

Meezan Bank Chooses MI Digital As Digital Marketing Agency

For Immediate Release

Meezan Bank, Pakistan’s 8th largest bank in terms of branch network, with 351 branches in 103 cities of the country and deposits over PKR 300 Billion appointed MI Digital, as their digital agency after a pitch process. The bank has been consistently recognized as the best Islamic Bank in Pakistan by various local and international institutions. Headquartered in UK, MI Digital is uniquely positioned to integrate brand communications, digital engagement, and omni-channel commerce to help its clients around the world redefine how they engage today’s connected consumers.

“MI Digital was chosen as their partner through their unique ability to blend creative, strategy and digital capabilities which will ensure we are delivering on our promise and providing the ultimate Meezan Bank Service experience no matter where our customers choose to engage with us.”

MI Digital was chosen based on long process which involved pitching for the business. As agency of record, MI Digital’s scope of services will expand to include the entire spectrum of brand communications and marketing services, including research and strategy development, website development, rich media and online creative, broadcast production, media planning and buying.

“It is incredibly exciting to see Meezan Bank, one of the region’s oldest and most-respected financial institutions, take such an innovative approach to evolving their customer experience and services,” said Umair Mohsin, Director Global, MI Digital. “As technology continues to redefine consumer behavior, it is forcing the need for large-scale transformation in how banks do business. We look forward to helping Meezan Bank continue to push the boundaries in redefining how they engage with and serve an always-on customer.”