STOP GUESSING, ASK YOUR CUSTOMERS
Enrich your marketing technologies with the Voice of your Customers.
Sums and averages aren’t enough to expose the truth behind your data. #MIRA gives you the decision-making tools you need: customer lifetime value, cohort analysis, advanced segmentation, and more. MI Digital helps you analyse Pre-Purchase, Purchase and Post-Purchase cycles of your digital and traditional retail consumers.
Active Research – your competitive advantage – in partnership with iPerceptions
3500+ brands trust iPerceptions to improve their customer experience
Companies now can accurately capture the customer’s experience in real-time, immediately analyze a combination of behavior and profile information and then offer actions that personalize the experience as it happens.
MI Digital provides the capabilities to engage with your customers on multiple digital and traditional touch points. Gain insights from tactical to strategic and increase your ROI. From heat maps and session replays to web analytics and voice of customer research, MI Digital puts your business applications on steroids. Truly understand your customers, recognize their needs and take action in real-time.
Make better decisions – Analytics On Steriods
MI Digital provides the capabilities to engage with your customers on multiple digital and traditional touch points. Gain insights from tactical to strategic and increase your ROI. From heat maps and session replays to web analytics and voice of customer research, MI Digital puts your business applications on steroids. Truly understand your customers, recognize their needs and take action in real-time. MI Digital provides the metrics you need to measure every step of your customer’s journey. Through our association with firms such a Simply Measured, KISSMetrics, RjMetrics, Click Tale, Mix Panel and more, we create a holistic image of your consumer and their needs. Amongst other things, we measure:
Digital Customer Experience
MI Digital gives you the ability to see exactly what your users do on your website, where they interact, and how they behave. Using heat-maps, session playbacks and conversion funnels, we understand usability through your customer’s eyes.
Customer Lifetime Value
Customer Lifetime Value is the single most important metric for understanding your customers. We give you up-to-date CLV to use for your marketing and product strategy.
There are some things that a simple average will tell you. For everything else, there’s cohort analysis. Identify trends over time, measure the impact of changes in your business, and impress investors with your sophistication.
Digital marketing can be a gold mine for your business. It can also cause you to waste piles of cash with little to show for it. Make sure you have the right analytics in place before over-investing in marketing campaigns.
Repeat Purchase Rate
Increasing repeat purchases is the most profitable way to increase your ecommerce revenue. The best online stores get more than 50% of their revenue from returning customers. We show you what you need to do to get there.
Sometimes the simplest metrics are the most important and the hardest to calculate. Revenue is the most important financial metric for a high-growth online business and we will help you find it.
Even the best businesses with the best products still lose customers. You will too. Knowing what customers churn and why is one of the most valuable insights your growing business can have.
Average Order Value
Many ecommerce businesses focus on growing revenue by increasing purchase volume, but focusing on average order value is equally important. Make sure you’re not under-optimized for this critical metric.
Your Custom Metrics
We offer you a data analysis platform, not a series of canned reports. Every business needs something different to succeed, and our platform can accommodate almost any analysis you want to do. If you have the data, we have the insights.
Spend Less Time Reporting on Your Data and More Time Acting on It. Get the answers you need to grow your business.
- Each report includes…
- Insightful dashboards that identifies what’s driving your success
- Beautiful presentations for sharing throughout your company
- Raw data, down to the nittiest, grittiest details