mi digital agency
Are You Struggling With These Questions?

How should I spend my advertising budget?
What users should I target in my upcoming promotion?
What price should I charge for my products?
Are we spending our marketing dollars wisely?

STOP GUESSING, ASK YOUR CUSTOMERS

Enrich your marketing technologies with the Voice of your Customers.

Sums and averages aren’t enough to expose the truth behind your data. #MIRA gives you the decision-making tools you need: customer lifetime value, cohort analysis, advanced segmentation, and more. MI Digital helps you analyse Pre-Purchase, Purchase and Post-Purchase cycles of your digital and traditional retail consumers. 

Active Research – your competitive advantage – in partnership with iPerceptions

digital research

3500+ brands trust iPerceptions to improve their customer experience

  • INDIVIDUAL & MULTIPLE PROFILE ANALYTICS

    Customers require multiple interactions before committing. We help you understand their behavior—first-time visitors or frequent purchasers, the products this group of visitors typically buys, and other products looked at and abandoned and more.

  • CROSS-CHANNEL ANALYSIS

    Cross-channel marketing optimization capabilities can help you target thousands — or millions — of individuals, with the right message at the right time through the right channel. Track and honor individual customer preferences, and quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline.

  • CONTENT & CAMPAIGN PERFORMANCE

    Gain an unprecedented level of message and content relevancy driven by factual, behavioral data.

  • AUDIENCE INSIGHTS

    Go beyond web analytics data and understand your customers needs, wants and desires.

  • COMPETITIVE ANALYSIS & BENCHMARKING

    Analyze your results in context to your industry to prioritize your next steps with comparative benchmarking.

  • BRAND & HASHTAG MONITORING

    Long term hashtags are used for ongoing marketing efforts, brand monitoring & recognition, ongoing topical discussion and general news. Let us show you how to unleash that power.

Companies now can accurately capture the customer’s experience in real-time, immediately analyze a combination of behavior and profile information and then offer actions that personalize the experience as it happens.

Dr. Matthew Butler PhDSenior Data Scientist at iPerceptions

MI Digital provides the capabilities to engage with your customers on multiple digital and traditional touch points. Gain insights from tactical to strategic and increase your ROI. From heat maps and session replays to web analytics and voice of customer research, MI Digital puts your business applications on steroids. Truly understand your customers, recognize their needs and take action in real-time.

Make better decisions – Analytics On Steriods

MI Digital provides the capabilities to engage with your customers on multiple digital and traditional touch points. Gain insights from tactical to strategic and increase your ROI. From heat maps and session replays to web analytics and voice of customer research, MI Digital puts your business applications on steroids. Truly understand your customers, recognize their needs and take action in real-time. MI Digital provides the metrics you need to measure every step of your customer’s journey. Through our association with firms such a Simply Measured, KISSMetrics, RjMetrics, Click Tale, Mix Panel and more, we create a holistic image of your consumer and their needs. Amongst other things, we measure:

Digital Customer Experience

MI Digital gives you the ability to see exactly what your users do on your website, where they interact, and how they behave. Using heat-maps, session playbacks and conversion funnels, we understand usability through your customer’s eyes.

Customer Lifetime Value

Customer Lifetime Value is the single most important metric for understanding your customers. We give you up-to-date CLV to use for your marketing and product strategy.

Cohort Analysis

There are some things that a simple average will tell you. For everything else, there’s cohort analysis. Identify trends over time, measure the impact of changes in your business, and impress investors with your sophistication.

Marketing ROI

Digital marketing can be a gold mine for your business. It can also cause you to waste piles of cash with little to show for it. Make sure you have the right analytics in place before over-investing in marketing campaigns.

Repeat Purchase Rate

Increasing repeat purchases is the most profitable way to increase your ecommerce revenue. The best online stores get more than 50% of their revenue from returning customers. We show you what you need to do to get there.

Revenue Analytics

Sometimes the simplest metrics are the most important and the hardest to calculate. Revenue is the most important financial metric for a high-growth online business and we will help you find it.

Churn Rate

Even the best businesses with the best products still lose customers. You will too. Knowing what customers churn and why is one of the most valuable insights your growing business can have.

Average Order Value

Many ecommerce businesses focus on growing revenue by increasing purchase volume, but focusing on average order value is equally important. Make sure you’re not under-optimized for this critical metric.

Your Custom Metrics

We offer you a data analysis platform, not a series of canned reports. Every business needs something different to succeed, and our platform can accommodate almost any analysis you want to do. If you have the data, we have the insights.

Spend Less Time Reporting on Your Data and More Time Acting on It. Get the answers you need to grow your business.

  • Each  report includes…
    • Insightful dashboards that identifies what’s driving your success
    • Beautiful presentations for sharing throughout your company
    • Raw data, down to the nittiest, grittiest details

Go Beyond The Basic Analytics

Reveal the visual journey of every online customer Learn what works best for web, tablet and mobile. Pinpoint hidden sources of customer struggle. Turn more visits into winning transactions. Keep customers coming back. Sign up with MI Digital now.