iffco uae advertising agency

IFFCO Tiffany Rusks Launches A Delicious Crunch In UAE Markets

TV Commercial by MI Productions brings families to the breakfast table with a delicious breakfast call.

UAE’s IFFCO and MI Productions, the network company of Media Idee Pvt ltd, UK have teamed up to launch an exciting new TV commercial that demonstrates the delicious crunchiness of the Tiffany Rusks, a new product by IFFCO. The TVC focuses on the issues that housewives and mothers face in the morning with the ‘Time Crunch’ of getting everybody ready for schools and offices and presents rusks as a solution of ‘No More BreakFast Calls’. The TVC aims to show consumers the delicious crunch of Tiffany’s Rusks and to make it a part of every family’s breakfast table.

To differentiate Tiffany Rusks from its rival rusk brands, MI Productions team believed it was important that the communications highlighted the unique freshness because of the three fresh pack process which translates into a better, more satisfying ‘Crunch’ sound rather than the usual attributes of rusk, common selling points in the industry.

Shot from the perspective of a mother / housewife making breakfast for her family, the TVC emphasizes that the rusks are so delicious that they call everyone to the table immediately as soon as people hear the fresh sound. In every step of the mother’s breakfast day – from making tea to settling with her family around the table – the TVC underscores the point that Tiffany Rusks are the perfect way for families to have breakfast together along with all possible ways that the families can have the product.

To reach both a domestic audience and the bigger rusk market, the TVC is being broadcast on  TV channels in UAE as well as across the board on digital and other channels.

Recently launched this spring – the TVC is expected to run until end 2015.


Tiffany Rusks TVC

client: tiffany foods uae
produced by: mi films
executive producer: ehmer.kirmani@miproductions.tv
producer: sherry.birk@miproductions.tv

film director: mehreen jabbar
dop: zain haleem
film director for product shots: mohd adil
director vfx: shariq.vfxdirector@miproductions.tv
business director: sophia.khan@miproductions.tv
project manager: sakina.imani@miproductions.tv

agency: creativecom.co (UAE)
creative director: nada zeena
business director: sarah martin

post productions: www.miproductions.tv
music: vikram singh
make up: alam hakim
art direction: sak & nid
set & wardrobe: talent works

models: talent works
featuring: hyba ali, mustafa kazmi, mukhtar ahmed

For more information, please contact:
Sarah Martin
Business Director

About Media Idee Network

Media Idee  (http://www.mediaidee.com) is amongst the fastest growing marketing, media and communications network serving 5 countries. It offers the full range of marketing communication disciplines including advertising, direct marketing, interactive media, database management, public relations, graphic design and related marketing disciplines.

As Brand Stewards, the agency works to leverage the brands of its clients by combining local know-how with a worldwide network, creating powerful campaigns that ‘Create Ideal Mediums For Brands’ while reinforcing the universal brand identity. The hallmark of the company’s brand-building capabilities is 360 Degree Approach, using what is necessary from each discipline to build a brand.