DUBAI — MI Digital announced today the launch of its digital advertising agency under the MIH Advertising, LLC, UAE brand. The mission is to create meaningful and measurable interactive marketing for Dubai’s largest brands.
MI Digital opened the new regional office in Dubai because it’s one of the fastest growing regions for digital media companies. MI Digital counts 5 offices across the globe with operations in the United States, Europe, Asia, Middle East and South East Asia.
“The shift in marketing isn’t just a shift to digital,” said Umair Mohsin, Director MI Digital. “It’s a shift from broadcasting messages to focusing on creating great branded experiences that benefit both the client and the consumer. MI Digital was created to respond to marketers’ simultaneous needs for new and disruptive business strategies; digitally-lead marketing ideas; and the data, technology and scale needed to execute them efficiently around the world and we hope to bring the same to the UAE & Levant markets.”
“We’re an interactions agency, not a communications agency,” said Zoey Sofia, Chief Creative Officer at MI Digital. We can address, not just advertising, but all the points where consumers and brands come together, no matter what the platform or channel”. “We’re able to leverage the best capabilities of each across our global network. Moreover, we’re launching MI Digital Dubai with a strong and already proven track record with leading clients,” said Zoey.”Regardless of what business you’re in, product innovation is its lifeblood. Creating a newer or better or extended version of your brand is what you constantly need to do to grow and stay ahead of your competition.”, she added.
Supporting MI Digital UAE’s interactions model is its data-driven approach and advanced analytics tools that allow the firm to optimize and improve its work over time and to provide clear and detailed metrics that help clients accurately assess the impact and ROI of their campaigns and initiatives. The firm has developed solutions across the full range of digital media including mobile, Web, television, digital-out-of-home, tablet, touch, online advertising and social media, bringing technology and creativity together in new ways that drive consumer interest and business growth.
Marketing is now changing. Brands, devices, usage, expectations, motivations, occasions, locations, connections, influences and experiences—they’re all changing. If we aim to engage people in significant ways, we have to understand what they do, why they do it, when and where. We have to stay up-to-date on how they choose the brands and platforms that enable them to connect, communicate, experience and share. That’s why we also rigorously interrogate the dataset, leveraging big data to drive deeper insight, predictability and performance. So we create experiences that matter to people and brands.
Encompassing disciplines from brand strategy to brand identity and systems, we bring your idea to life, articulating your brand’s unique essence and positioning you in the world. Our messaging platforms are just part of the ecosystem—connecting the architecture and alignment, design and voice, packaging, and retail environments that MI Digital will create for your brand.
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About MI Digital:
MI Digital is a global digital agency providing Ecommerce, Web, Design, Mobile Solutions, Analytics and brand building through digital advertising and marketing services in USA, UK, UAE, Pakistan, Singapore & Australia.
As the world’s fastest growing digital agency, MI Digital provides solutions at the interaction of technology and marketing. We provide digital marketing & services platforms using ecommerce, web development, advanced analytics, design, brand building and more.