Pakistan — MI Digital, the digital division of Media Idee, a MI Worldwide Company today announced its appointment as the SEO Agency with the TAF Foundation.
The engagement followed a competitive pitching process, and will see MI take up the mantle in advancing TAF’s vision in enabling individuals towards improved life chances and responsible citizenship towards a more cohesive and vibrant society.
TAF Foundation (TAFF) began as the Abbassciy Family Foundation in the year 2010 and served as a charitable organization to the underprivileged. In 2015, the Abbassciy Foundation was restructured into a philanthropic organization focused on long-term development initiatives.
Renamed the TAF Foundation, TAFF aligned its mandates to Education, Health, and Social Consciousness and concentrates on sustainable programs which help to create upward social and economic mobility. Underpinning TAFF Foundation objectives is the aim to foster harmony and positive interdependence amongst societal agents.
Umair Mohsin, Chief Culture Officer, Media Idee, said, “We are proud to be working with TAF to champion the values and beliefs that will empower us all as a nation. We are looking forward to fresh ways of connecting with the social mobility challenged segments and our stakeholders through engaging digital content and platforms.”
The agency will be responsible for handling the SEO duties. The appointment is effective immediately.