iffco uae advertising agency

IFFCO Tiffany Rusks Launches A Delicious Crunch In UAE Markets

TV Commercial by MI Productions brings families to the breakfast table with a delicious breakfast call.

UAE’s IFFCO and MI Productions, the network company of Media Idee Pvt ltd, UK have teamed up to launch an exciting new TV commercial that demonstrates the delicious crunchiness of the Tiffany Rusks, a new product by IFFCO. The TVC focuses on the issues that housewives and mothers face in the morning with the ‘Time Crunch’ of getting everybody ready for schools and offices and presents rusks as a solution of ‘No More BreakFast Calls’. The TVC aims to show consumers the delicious crunch of Tiffany’s Rusks and to make it a part of every family’s breakfast table.

To differentiate Tiffany Rusks from its rival rusk brands, MI Productions team believed it was important that the communications highlighted the unique freshness because of the three fresh pack process which translates into a better, more satisfying ‘Crunch’ sound rather than the usual attributes of rusk, common selling points in the industry.

Shot from the perspective of a mother / housewife making breakfast for her family, the TVC emphasizes that the rusks are so delicious that they call everyone to the table immediately as soon as people hear the fresh sound. In every step of the mother’s breakfast day – from making tea to settling with her family around the table – the TVC underscores the point that Tiffany Rusks are the perfect way for families to have breakfast together along with all possible ways that the families can have the product.

To reach both a domestic audience and the bigger rusk market, the TVC is being broadcast on  TV channels in UAE as well as across the board on digital and other channels.

Recently launched this spring – the TVC is expected to run until end 2015.

Credits: 

Tiffany Rusks TVC

client: tiffany foods uae
produced by: mi films
executive producer: ehmer.kirmani@miproductions.tv
producer: sherry.birk@miproductions.tv

film director: mehreen jabbar
dop: zain haleem
film director for product shots: mohd adil
director vfx: shariq.vfxdirector@miproductions.tv
business director: sophia.khan@miproductions.tv
project manager: sakina.imani@miproductions.tv

agency: creativecom.co (UAE)
creative director: nada zeena
business director: sarah martin

post productions: www.miproductions.tv
music: vikram singh
make up: alam hakim
art direction: sak & nid
set & wardrobe: talent works

models: talent works
featuring: hyba ali, mustafa kazmi, mukhtar ahmed

For more information, please contact:
Sarah Martin
Business Director
Sarah.martin@creativecom.co

About Media Idee Network

Media Idee  (http://www.mediaidee.com) is amongst the fastest growing marketing, media and communications network serving 5 countries. It offers the full range of marketing communication disciplines including advertising, direct marketing, interactive media, database management, public relations, graphic design and related marketing disciplines.

As Brand Stewards, the agency works to leverage the brands of its clients by combining local know-how with a worldwide network, creating powerful campaigns that ‘Create Ideal Mediums For Brands’ while reinforcing the universal brand identity. The hallmark of the company’s brand-building capabilities is 360 Degree Approach, using what is necessary from each discipline to build a brand.

digital agency pakistan

Luxury shoe maker TSM&CO appoints MI Digital as its digital agency

Luxury shoe brand company TSM&CO has appointed MI Digital as its digital marketing agency.  MI Digital won the account following a competitive multi-agency pitch. MI Digital will manage TSM&CO’s Ecommerce, Search, Display and Social Advertising across its brands.

 

The Shoemakers & Co. is a brand of luxury hand crafted shoes determined to meet the needs of those with discerning tastes and a desire for outstanding footwear. Tapping into age-old techniques and utilizing skilled craftsmen, their’s is a level of excellence and quality that reflects their relentless persistence to perfect their range and meet the needs of their customers.

The portfolio of the company are at varying stages of their digital life cycle.  MI Digital will therefore build on existing activities for those with a more established online presence, while also implementing initial strategies for those new to digital marketing.

The ultimate goal is to drive ecommerce growth across Pakistan, Middle East and later on Europe and US.  As such, the agency will be managing activities in multiple countries, in languages including English, German, Arabic and Spanish.

Luxury Shoes Digital Agency Pakistan

 

 

Hammad Ahmed, CEO at TSM&CO said: “We are delighted to be working with MI Digital at such an exciting time for our brand.  Multichannel digital marketing lies at the heart of our brand development objectives and we expect to see significant online traffic and revenue growth with MI Digital’s support in the months ahead. In MI Digital, we have found a strategic partner that respects and understands our culture, and offers the scale, resources, and global business acumen to enable us to realize our full potential. We are excited to be working with the team and leveraging its strong infrastructure to help us drive efficiency and expand our product mix to an even broader consumer base worldwide.”

Khushnood Mirza, Executive Director at MI Digital said: “We’re thrilled to be working with such a crucial player in the luxury market.  Working across all digital channels globally gives us a fantastic opportunity to do some seriously exciting campaigns together.”

 

About MI Digital
Guided by insights. Measured by results.

MI Digital is a digital marketing agency specialising in data driven strategies to build connected  brands.

The company blends best-in-class digital marketing services — including paid media, search engine optimisation, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programmes that engage consumers and drive ROI.

MI Digital’s client base includes such recognised brands as Pfizer, Nestle, Shan Foods, Meezan Bank and more. MI Digital is part of Media Idee, one of the world’s fastest growing media, marketing & communications company, which has 5 offices around the globe.

For more information, please visit www.midigital.co or contact us at media@midigital.co

 

About TSM&CO

TSM&CO is a leading design house of modern luxury shoes and lifestyle collections with a rich heritage of pairing exceptional leathers and materials with innovative design. It has established itself especially as a luxury shoes brand for the modern gentleman looking to a shoe which makes a statement about their intent. The shoes are not just something to keep your feet comfortable, but a symbol of the person you are.

Digital agency Pakistan

Digital Marketing: Summer Internships Now Open At MI Digital

Gain experience with Pakistan’s leading digital agency.

What is MI Digital’s Digital Marketing Summer 2015 Internship Program?

MI Digital offers a competitive internship program, giving interns a chance to work alongside some of Pakistan’s best digital marketing and media professionals, grow their skills and gain extensive experience with Pakistan’s best digital marketing company handling brands in 5 countries.

We are seeking interns who will assist in the implementation of our digital marketing efforts, specifically in the following areas: social media, digital media research, search engine marketing, social & PR, design email marketing campaigns, and content strategy.

You Will Learn

  • The ability to effectively communicate with Web Developers and working knowledge of basic web technologies (JavaScript, Flash, SQL, HTML, web platforms and browsers, APIs, etc.).
  • Experience with analytics tools (e.g. Hubspot, Google Analytics, Other).
  • Familiar with Adobe PhotoShop and Adobe InDesign.
  • Excellent communication, presentation, and organizational skills.
  • Learn how to be detail-oriented and organized, ability to complete projects within scope and on deadline.
  • Be trained on strong conceptual thinking – visual, editorial and interactive
  • Recognize and identify areas of weakness or poor performance, as well as highlight the strength of campaigns.
  • Understand how the brand and can articulate the brand message through all channels
  • Multi-channel and multi-media experience
  • Grow your skills in a collaborative, team-oriented, fast-paced environment.

Digital Marketing Internships

Internships are available in the following departments:

  • Digital Marketing

  • Digital Media

  • Search Engine Marketing

  • Social Media & PR

  • Communications And Digital Strategy

Who can apply?

MI Digital Pakistan’s internship program is open to all qualified A’Levels or under-graduate students in Karachi.

What’s involved?

Successful applicants will intern in our Digital Marketing or Communications & Social Media Departments for two months. The internships will be paid and require a minimum of five days per week in MI Digital’s office in Clifton, Karachi. Transportation will have to be provided by the successful candidate.

Each internship role will vary depending on the skills of the intern and current projects being undertaken by MI Digital Pakistan. Applicants should be flexible and be prepared to work in areas in which they have had no previous experience or expertise.

When are the internships?

MI Digital is currently offering two intakes for Communications internships and two for Digital Marketing internships. Rest of the internships are one each.

Digital Marketing 2015 Internship intake details:

Intake 1 Digital Marketing & Communications: June 1st, 2015 to August 1st, 2015.
Intake 1 applications open May 1st, 2015 and close May 20th, 2015.

Please do not send applications outside of the advertised intake times. They will not be accepted, or admitted for review.

How do I apply?

If you would like to apply for an internship at MI Digital Pakistan, simply:

1. Create a single document application. Make sure this includes a cover letter, your resume and a document addressing how you fulfill the position description and selection criteria (where applicable) and why you would like to work with us.

2. Email it to us at careers@mediaidee.com with the department you wish to apply for:

  • Digital Marketing

  • Digital Media Buying

  • Search Engine Marketing

  • Social Media & PR

  • Communications And Digital Strategy

You can also apply by completing the form below:

MI Digital Marketing Summer 2015 Internship Program

Your Name (required)

Your Email (required)

Your Home Area (required)

Area To Apply For

Why Would You Like To Join This Particular Area?

Please upload your resume

captcha

Remember to highlight which MI Digital’s department you wish to apply for an internship with. Please note that incomplete applications will not be considered.

Good luck with the interviews. 🙂

Looking forward to having you with us.

 

About MI Digital:

MI Digital is Pakistan’s leading digital agency working with the best brands in Pakistan. We power digital brands through innovative digital media and digital marketing solutions.

web development usa

Web Development: Ocean State Painting Gets A Fresh New Look With Responsive Site

MI Digital today rolled out a brand new responsive mobile website, designed to optimise visually across all smartphones and small tablet devices.

web development usa

Ocean State Painting has been painting residential and commercial properties in South County Rhode Island and surrounding communities since 1983. Their existing website had been last updated in 2012 and was showing its age. With the upcoming deadline of April 21st, the day that Google will start using mobile-friendly compliance as a ranking factor in smartphone search (if you haven’t done it already, you should really be contacting us right now),  mobile compliance was no longer optional. Thus, upgrading and bringing out the Ocean State painting brand and making the site mobile-friendly was becoming an absolute necessary.

The old website screenshots are below:

MI Digital in partnership with OeBS, our partner in the US, took upon the challenge to transform the site into something that was modern, chic yet followed the identity of the previous design. Now customers have a more visual, user-friendly, interactive experience when visiting the site for product information, reviews and inspiration. “Oceanstatepainting.com users are engaged and loyal brand advocates,” said Vern Nicholson, Director, Media Idee LLC, USA. “We listened to their requests and redesigned our site to provide them with a better experience. The result is a fresh new look with improved navigation, visual enhancements and cross-platform integration for desktop and mobile devices.”  The improved site walks audiences through a more spacious, visual layout with intuitive navigation and a standardized menu structure.

Whether the customer views the website from a mobile device, tablet or computer, they get a functional website specifically developed for their device and ready to enhance the smartphone audience’s experienceThe website also features additions such as a blog as well as client testimonials called ‘Color Stories’, a FAQ page, and even a photo gallery, where users can peruse pictures of finished projects that the company’s experienced painters have completed. Interested parties can visit the Ocean State’s Painting website to see the overall result. 

This high-end website offers new possibilities for Ocean State Painting to reach potential customers in their area on a myriad of devices and platforms. We’re extremely excited to see the project completed and will be anxious to see the new business they’ll receive because of it.

Goodness of Freshness Media Campaign

Digital Media: Meat One Launches “Goodness Of Freshness” Digital Campaign

MI Digital launches the online marketing campaign for Meat One “Goodness Of Freshness” Across Ad Networks & Social.

digital agency media  pakistan

Meat One, the premier brand of ‘Al Shaheer Group, UAE’ and pioneer in the “branded meat space”  launched its first paid media campaign today with MI Digital.  The campaign unveils its new digital media campaign with the tagline, “Goodness of Freshness”

MI Digital, a Media Idee Group company which Meat One hired earlier this year as its digital agency, also orchestrated the media portion of the campaign, which is timed to the spring season and includes search engine marketing and optimization, paid social, remarketing and billboards.

The campaign is designed to create awareness of the brand and to steer people into its stores building upon the freshness aspect, as people generally perceive branded meat as less than fresh meat available at the local butcher.

 

meat one digital agency

 To date the company’s awareness efforts had been driven in large part by earned media and whilst that will still be a key driver going forward, Meat One will be investing more into its paid marketing efforts this year as well.

 “Everything we do from an advertising and marketing standpoint is about inspiring and not just selling,” said the press release for the brand.  Doing both, is critical to building a brand and the company for the long term.

“What today’s Web enables for consumers and for businesses may not have been fully foreseen by its creator. The ability to do everything from consuming media on interconnected devices to purchasing an infinite variety of goods when and where one likes while self-administering a blood pressure test with a cell phone is reality for many and will be for much of the world’s economically active population by the time the Web hits 50”, said Umair Mohsin, Director Digital. “Meat One is an innovative brand that has put in the required investment towards not only understanding this medium but also to use it a driver for its marketing efforts which many brands are still afraid to do”, he continued. “We’re proud to be the time that is helping them bring their brand into the digital hearts of the country”, he finished.

IT Jobs pakistan

IT Jobs: PHP Developer Wanted

The Role:

Join a fast moving team within the MI Digital’s technical group to assist with the effort to build, develop, modify and enhance WordPress based content authoring systems we develop for our clients. In this role, you will be the point person on the team’s content management efforts working directly with account managers to help develop tools that will enable innovative interactive story telling that power our client’s businesses.

The ideal candidate be a great developer with proven experience developing WordPress themes and plugins and have excellent front end development experience but will also be someone who has a passion for the media and marketing solutions side and can effectively communicate and manage expectations.

If you are excited by the challenge of working in a fast paced dynamic environment serving brands across the world in the USA, United Kingdom, United Arab Emirates and more and you have developed and launched enough projects to keep your cool under deadline pressure and you do not walk away form a task until it is done then this is the role for you.

Skills & Requirements

Qualifications:

– BS or MS in Computer Science or equivalent experience
– 3-5 years of experience with PHP and familiar with XHTML, HTML 5, JavaScript, CSS, jQuery and general Web 2.0 techniques
– 2+ years of experience as a WordPress developer with experience building custom Themes, Plugins, and Widgets
– Proficiency in software engineering best practices and the use of JSON/AJAX/XM techniques
– Expertise in building responsive and scalable sites for all platforms
– Experience with Common Development tools (Git, etc)
– Experience with object oriented analysis/design
– Familiarity with relational databases, preferably MYSQL and Oracle
– Understanding of web services technologies such as SOAP, HTTP, WSDL, XSD, and REST

Apply at careers@mediaidee.com.

 

 

social media campaign

Social Media News: Meat One Launches #WinningPitch – Predict & Win Campaign

Meat One, the premium brand of Al Shaheer group launched #WinningPitch, a predict & win social media marketing campaign on its Twitter & Facebook pages for the ICC Cricket World Cup.

meat one social media campaign winning pitch

The ICC Cricket World Cup 2015 is back after four years to entice, enthrall and entertain all of Pakistan. Endorsing Pakistan’s passion for the game, Meat One’s introduces its new campaign- ‘#WinningPitch’. The campaign captures the soul of the matches which grips Pakistan when the ICC Cricket World Cup 2015 is on and that is everyone is an expert cricket analyst by making them predict the outcome of the match and win prizes if they’re right.

Meat winning pitch logo

This year, the tournament is taking place in Australia and New Zealand with matches being broadcast anywhere between 3:00AM and 12noon, Pakistan time. When the matches are being played, many cricket fans across the country will be stuck at offices, day jobs and their daily schedules … which means the best channel to reach these audiences would be Facebook, a platform of over 18 million users in the country and Twitter, a lessor but more influential audience.

‘#WinningPitch’ campaign will unfold with a power packed outreach and engagement plan. In the last few years, with the rising consumption of digital media especially on social channels such as Facebook & twitter has fragmented viewership from traditional channels. ‘#WinningPitch’ will strike a chord with fans across the country wanting to prove their expertise in the World Cup games. It captures the behavior that the ardent cricket lover who lives, breathes and eats cricket feels when their favorite game is on. Already the campaign has an engagement rate of 39%.

Meat one fb 5

 

Meat One FB 6

Adnan Hussain, MeatOne Pakistan said, “Cricket has been a great unifying factor and the fever that grips Pakistan is unmatched. This is the perfect time for us therefore to get the perfect opportunity to start the year through a digital marketing campaign, ‘Meat One #WinningPitch’. This campaign offers a Meat One the powerful insight of everyone believing themselves to be an expert to appeal to consumers. We are also giving away meat platters during the live game thus enabling consumers to enjoy the game of cricket using with the great taste of Meat One”

Meat One FB 8

 

Meat one fb 10

 

Meat one fb 12

 

Speaking about the campaign, Umair Mohsin, Director MI Digital said, “The campaign idea of ‘Meat One #WinningPitch’ brings together the love for Meat One and love for the game of cricket. We are capturing a very pertinent insight of our audience during the ICC Cricket world Cup 2015 and we’ll be tapping the consumer perfectly live as they watch the match.#Winningpitch features a simple gameplay of predicting the outcome of the cricket match based on questions we ask earlier and then rewarding people who were correct. It’s the simplicity that will appeal to people the most.”

About Meat One:

With a vow to supply supreme quality meat, Meat One is the very first of a new, specialized chain of meat stores in Pakistan. Meat One is a subsidiary of the Al Shaheer Corporation, a very successful venture that has been exporting meat to the Middle East and GCC countries since 2008. We presently operate 12 outlets across the city of Karachi, 1 outlet in Lahore and 1 outlet in Islamabad. Retailing export quality beef, lamb and mutton, Meat One is the first of its kind in the meat shop space. The meat is supplied by our own abattoir located in Karachi, which currently exports beef and mutton to the Middle East. This plant is certified by health and food import departments of most Middle East and GCC countries. The free range, lean meat that Meat One offers you every day is natural and wholesome!

Read more about Meat One at www.meatone.net.

meat one

Some more examples from the social media marketing campaign are below:

Meat one fb 3

 

Meat One FB 11

Meat one fb

 

Meat one FB 2

meat one logo

Meat One Appoints MI Digital As Digital Agency

Meat One, the premium brand of the Al-Shaheer UAE Group brought in MI Digital – a global brand, digital marketing and ecommerce enabling organisation for a Pakistan wide digital roll-out.

MI Digital has been brought on board to design and build a new web and social platform to support brand consistency and to help Meat One build their brand digitally, spread awareness and help build up engagement and community.

Meat One team welcoming the MI Digital commented, “MI Digital’s impressive digital expertise and global capabilities assured us that they were the right partner for us. With our operations spreading across the globe, it is vital that our agency is able to ensure brand consistency across digital channels, build up the platforms and promise technical fit & expertise. MI Digital checks on all these requirements. Our main objective is to use digital channels in a much more impactful and user-centric way to build our brand.”

The first phase of the programme is already underway with the development of a social marketing & media management platform for Meat One. The new communication will build on more emotional aspect of the brand rather than a functional set of values and help power the next phase on digital for Meat One.

“As one of the largest and fastest growing digital marketing organisations in the world, Meat One is an exciting win for MI Digital”, says Umair Mohsin, Director MI Digital. “We are passionate about delivering digital products for our clients that make a measurable difference. The launch of a new global digital environment for the brand will not only align its marketing but also provide a platform that will support future growth across the board.”

About MI DIGITAL
MI Digital is a digital agency that cares about results. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. MI Digital has 5 offices spanning five continents. We offer local expertise to some of the world’s most dynamic brands.

Dubai-ecommerce-media

MI Digital Announces New Office In Dubai

DUBAI — MI Digital announced today the launch of its digital advertising agency under the MIH Advertising, LLC, UAE brand. The mission is to create meaningful and measurable interactive marketing for Dubai’s largest brands.

MI Digital opened the new regional office in Dubai because it’s one of the fastest growing regions for digital media companies. MI Digital counts 5 offices across the globe with operations in the United States, Europe, Asia, Middle East and South East Asia.

“The shift in marketing isn’t just a shift to digital,” said Umair Mohsin, Director MI Digital. “It’s a shift from broadcasting messages to focusing on creating great branded experiences that benefit both the client and the consumer. MI Digital was created to respond to marketers’ simultaneous needs for new and disruptive business strategies; digitally-lead marketing ideas; and the data, technology and scale needed to execute them efficiently around the world and we hope to bring the same to the UAE & Levant markets.”

“We’re an interactions agency, not a communications agency,” said Zoey Sofia, Chief Creative Officer at MI Digital. We can address, not just advertising, but all the points where consumers and brands come together, no matter what the platform or channel”. “We’re able to leverage the best capabilities of each across our global network. Moreover, we’re launching MI Digital Dubai with a strong and already proven track record with leading clients,” said Zoey.”Regardless of what business you’re in, product innovation is its lifeblood. Creating a newer or better or extended version of your brand is what you constantly need to do to grow and stay ahead of your competition.”, she added.

Supporting MI Digital UAE’s interactions model is its data-driven approach and advanced analytics tools that allow the firm to optimize and improve its work over time and to provide clear and detailed metrics that help clients accurately assess the impact and ROI of their campaigns and initiatives. The firm has developed solutions across the full range of digital media including mobile, Web, television, digital-out-of-home, tablet, touch, online advertising and social media, bringing technology and creativity together in new ways that drive consumer interest and business growth.

Marketing is now changing. Brands, devices, usage, expectations, motivations, occasions, locations, connections, influences and experiences—they’re all changing. If we aim to engage people in significant ways, we have to understand what they do, why they do it, when and where. We have to stay up-to-date on how they choose the brands and platforms that enable them to connect, communicate, experience and share. That’s why we also rigorously interrogate the dataset, leveraging big data to drive deeper insight, predictability and performance. So we create experiences that matter to people and brands.

Encompassing disciplines from brand strategy to brand identity and systems, we bring your idea to life, articulating your brand’s unique essence and positioning you in the world. Our messaging platforms are just part of the ecosystem—connecting the architecture and alignment, design and voice, packaging, and retail environments that MI Digital will create for your brand.

To get all the latest news, information and product updates subscribe to our blog, “Like” us on Facebook, follow us on Twitter @wearemidigital, and connect with us on LinkedIn.

– See more at: www.midigital.co.

For further information, please contact: Harris Hayes | media@midigital.co

About MI Digital: 

MI Digital is a global digital agency providing Ecommerce, Web, Design, Mobile Solutions, Analytics and brand building through digital advertising and marketing services in USA, UK, UAE, Pakistan, Singapore & Australia.

As the world’s fastest growing digital agency, MI Digital provides solutions at the interaction of technology and marketing. We provide digital marketing & services platforms using ecommerce, web development, advanced analytics, design, brand building and more.

 

logo shan

Shan Foods Spices Up The US Market With Magento & WordPress Online Store

Shanfoodsmagento

 

We all know that WordPress is top of its game when it comes to CMS (content management systems) and blogging based websites and we also know that Magento is top of its game for e-commerce but what if we want to use both together and bring the best of both worlds to our client.

The Need For WordPress & Magento

Although Magento is one of the leading ecommerce frameworks, it has a fairly poor CMS and its limited fields prevent full customisable product and page templates.  It’s also a resource hog, requiring massive memory and processing resources and building simple web pages on this platform are akin to using a tank for a drive to town. A change request to alter the websites appearance takes too much time and while it’s perfectly possible to blog within Magento using add-ons like Blog extensions, there are advantages to integrating a platform that has been built with content publication in mind. It’s also possible to turn WordPress into a eCommerce store, but Magento offers levels of flexibility and functionality that it’s difficult to replicate on a platform designed for content management.

Also as Google becomes more sophisticated and social media especially reviews becomes a dominant source of referrals, it’s important that eCommerce retailers get on board with content publishing if they’re to attract new customers and retain existing buyers. It can however also be difficult to publish audience-attracting content on an eCommerce store like Magento. Product descriptions are essential but they aren’t the sort of content that will attract a loyal readership.

Thus if a retailer wants to maximize both the effectiveness of their content publishing efforts and the efficiency of their sales process, an integration that makes use of both WordPress and Magento is the optimal solution.

The MI Digital Solution:

As consumers continue to demand compelling experiences with brands, retailers are challenged with finding partners that can create rich, differentiated online experiences for their consumers while driving growth. We recommended that Shan Foods turn to Magento Community Edition because it is the only commerce platform that is designed from the ground up to be configured, extended and customized to meet each merchant’s requirements, providing virtually unlimited flexibility to create unique brand experiences that delight consumers and also convert and increase sales. It also provides integrated tools into platforms such as Ebay and Amazon as well as integrating advanced analytics tools such as RJ Metrics for Cohort Analysis and Life-Time-Value analysis.

Dedicated Food Brand Store – An Industry-First

Marrying content with commerce is reason for fanfare as conversion increases. As content moves closer to the consumer, deft brands are lubricating the purchase funnel and reducing dependency on traditional media partners. New direct-to-consumer, owned platforms (branded URLs, social channels, etc.) offer a chance to stray from traditional formats and present and deliver content that offers relevance and resonance vs. reach and frequency.

The ability to weave together content and commerce may be what separates retail winners from losers. 78 percent of consumers now report engaging in “webrooming,” or purchasing a product in-store after browsing online and brands are sensing the opportunity to secure the sale before the consumer enters a traditional retail format’. Brands now need to weave digital content & commerce together in a seamless customer experience to drive sales online and even in-store. Shan Foods which is the leader in ethnic foods category, stands as one of the most reputed food companies and a powerful global brand with presence in more than 65 countries across 5 continents understood this when it chose MI Digital as its digital agency to help power this phase of digital online presence.

As an innovative food brand, they wanted to expand their formidable presence which ranges from Amazon in US to Zooom Stores in Dubai and Tesco, Waitrose and everything in between to the online medium and tasked MI Digital to provide an integrated set of tools and processes to power Shan’s omni-channel strategy, reduce operational and integration complexity, and enable the marketing team to create consistent brand experiences across channels.

One example of an area where food brands find themselves challenged to keep up with rapid changes in consumer behavior is in the delivery of compelling experiences across devices. “With Magento, we were able to optimize the customer experience for consumers on desktops, tablets and mobile in time, even as new devices enter the market,” said Zeek, chief technology officer at MI Digital. Amongst other challenges, Shan Foods also wanted to create a customized user experiences for each brand yet maintain common core processes and integration across all brands. They also wanted full in-house control over merchandising promotions, catalog, pricing and all other aspects of the online shopping experience to easily customize sites by region or product line.

MI Digital was also required to develop a responsive web design which allowed us to create content once and have it automatically adapt to the format of specific mobile or tablet devices. This feature was important to quickly deploy mobile and tablet applications with confidence, knowing that the product, promotion, account and brand experience will be consistent across every consumer interaction.

Shan Foods also wanted to give their customers “buy anywhere, receive anywhere” convenience by providing accurate inventory availability across channels. Real-time inventory visibility across multiple locations, including stores, is key to enabling the buy anywhere, fulfill anywhere experience. This feature when implemented has already helped Shan reduce excess inventory, capture lost sales and promote the most profitable products to their customers.

Shan Foods USA WordPress

Understanding Shan’s markets and requirements, MI Digital also offered an integrated master and subsequent catalog structures which allowed the team to easily share products across categories, catalogs and sites and manage and maintain seasonal, branded and future catalogs simultaneously, putting an end to inconsistent information across channels. This ensured that we delivered highly branded, personalized and consistent content across channels, and helped our customers make smarter buying decisions.

“We could use a web interface to efficiently select which attributes or actions we wanted to display across brand experiences or we could apply granular control to tailor Shan’s customers’ experiences to each specific brand. For example, we could easily share and replicate promotions, manage multiple optimization tests and even share customer records across sites. We could also publish product content and catalogs across multiple brands with speed and accuracy using a simple web interface and process flow. With integrated master and subsequent catalog structures, you can share products across categories, catalogs and sites, while simultaneously managing and maintaining seasonal, branded and future catalogs”, said Zeek.

Shanfoodsusa4

Taking advantage of order fulfillment services that go beyond the normal pick, pack and ship operational process, we consulted and then implemented solutions that ensured that when the customer received their purchase, the experience delivered the full brand identity from specialized packaging to gift wrapping, to ease of returns.

“Our impressive roster of new client wins and our innovative integration practices demonstrate our momentum in this category. We will continue to find new ways to tap into the power of our open source ecosystem and make it easier than ever for brands to continue to deliver fresh, new consumer experiences. The industry can expect us to launch more tools that simplify the merchandising process further to optimize product category pages and boost sales soon,” said Umair Mohsin, Director Digital.
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About MI Digital – Global Digital Marketing Services:

Based in 5 countries of the world including offices in USA, MI Digital is a leading ecommerce solutions agency. We create solutions with high sales conversion through elegant technology while promoting the branded experience across all digital channels. Our industry expertise of over 10 years working on global brands coupled with the Magento ecommerce technology produces more sales from your digital channel. Having worked on Magento projects for leading global companies such as Shan Foods, Pfizer, etc, MI Digital is the most advanced and experienced agency in the industry.

We share a vision of accelerating growth through the delivery of innovative commerce experiences and capabilities. Through a proven network of technology partners,  you’ll gain our access to expertise in strategy, development, enablement and support, logistics as well as complementary technologies poised for integration. All  of which will help you accelerate time-to-market, improve ROI and reduce your cost of deploying third-party functionality.

 

About Magento:

Magento serves more than 240,000 merchants worldwide and was recognized as the leading ecommerce platform for fast growing retailers in the 2014 Internet Retailer 500. Magento also powers 26 percent of all ecommerce sites in the Alexa one million sites list; more than any other ecommerce platform.

 

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