The Luxury Brand Of Hand-Crafted Shoes launches its online store in Pakistan.

There is a buzz surrounding the new shoe label TSM&CO and this is only going to get bigger with the launch of the brand’s global site which will be used to facilitate individual orders of the unique luxury footwear meant for discerning gentlemen.

These hand crafted shoes have become a major talking point thanks to the quality of the materials – some of which feature calf skin and more exotic designs in a range of colours and styles – all with a high gloss finish. They can also be made truly unique and personalized to a customer, with their choice of colour and styles.

TSM&CO is also launching a high-end luxury range created for the unique styles and colours of different corporate gentlemen looking for the best in life.

“I wanted to create something different for my clients, something truly unique and luxurious. But I also wanted them to feel comfort the minute my shoes are worn, which is very important in today’s fast paced environment. And as my designs are customised, buyers will not find the shoes mass produced anywhere. This enables them to experience something totally personal to them,” said Hammad, the CEO of the Label.

MI Digital helped TSM&CO make that big leap into the world of high end luxury retail.

The brand wanted to move away from the more functional design of its first forays into ecommerce markets

and to move into the luxurious world of high end retail promising an experience and a feel of pleasure. The new store designed by MI Digital promises all that and more.

The new identity based on a gold, brown, white palette promises exquisite pleasure and a luxurious feel. Lifestyle photography has replaced the bourgeoisie functional footwear shots and the tonality of the brand has been established for the first time.

Buyers in Pakistan are no strangers to foreign fashion brands. The subsequent influx of international brands, has helped to develop the local market, boosting consumer demand for high-quality products. TSM&CO will ride on the this wave of demand for luxury experience and the craving for owning the best.

As for the benefits of making the switch to online availability? It’s only a matter of time before even the hautest of designers will be going the way of digital commerce.

“The brands are now absolutely in realization that, once upon a luxury, customers wanted to buy in-store. They wanted to touch and feel in their environment,” Umair Mohsin said. “It has nothing to do with whether it’s luxury or not. The customer today doesn’t have those ideologies. The customer today is totally nuanced in buying online.”

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