Dad My Hero - 1

Dad My Hero - 2

Dad My Hero - 3

Dad My Hero - 4

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In order to capitalize on the occasion of Father’s day, we created a campaign contest which asked the fans to send in their thoughts that expressed why their Dad was their hero.
Fans were encouraged to send in write-ups as well as photos of them and their dads together.
Winners were rewarded with gift vouchers from TCS Connect