Dedicated to mom

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Dedicated to Mom

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Dedicated to Mom

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Dedicated to Mom

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Mother’s Day is a universal holiday and MI Digital decided to use it as a platform to engage the Facebook fans of TCS Connect. Choosing an emotional approach, we decided to create a competition where the fans would send in their entries in the form of both a story and a picture expressing their love and pay tribute to their moms. The campaign engaged the fan base and created equity for the brand.