MI Digital today rolled out a brand new responsive mobile website, designed to optimise visually across all smartphones and small tablet devices.
Ocean State Painting has been painting residential and commercial properties in South County Rhode Island and surrounding communities since 1983. Their existing website had been last updated in 2012 and was showing its age. With the upcoming deadline of April 21st, the day that Google will start using mobile-friendly compliance as a ranking factor in smartphone search (if you haven’t done it already, you should really be contacting us right now), mobile compliance was no longer optional. Thus, upgrading and bringing out the Ocean State painting brand and making the site mobile-friendly was becoming an absolute necessary.
The old website screenshots are below:
MI Digital in partnership with OeBS, our partner in the US, took upon the challenge to transform the site into something that was modern, chic yet followed the identity of the previous design. Now customers have a more visual, user-friendly, interactive experience when visiting the site for product information, reviews and inspiration. “Oceanstatepainting.com users are engaged and loyal brand advocates,” said Vern Nicholson, Director, Media Idee LLC, USA. “We listened to their requests and redesigned our site to provide them with a better experience. The result is a fresh new look with improved navigation, visual enhancements and cross-platform integration for desktop and mobile devices.” The improved site walks audiences through a more spacious, visual layout with intuitive navigation and a standardized menu structure.
Whether the customer views the website from a mobile device, tablet or computer, they get a functional website specifically developed for their device and ready to enhance the smartphone audience’s experience. The website also features additions such as a blog as well as client testimonials called ‘Color Stories’, a FAQ page, and even a photo gallery, where users can peruse pictures of finished projects that the company’s experienced painters have completed. Interested parties can visit the Ocean State’s Painting website to see the overall result.
This high-end website offers new possibilities for Ocean State Painting to reach potential customers in their area on a myriad of devices and platforms. We’re extremely excited to see the project completed and will be anxious to see the new business they’ll receive because of it.