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Meat one digital media campaign

Digital Media Campaign: Meat One Launches Qurbani Service

Meat One, the premium quality meat brand from Al Shaheer, UAE launches its Qurbani Service with ‘Don’t Sacrifice Your Peace’ Campaign

Meat One, the premier branded meat packing company in Pakistan launches its Qurbani service where it facilitates people wishing to perform Qurbani this year. Meat One will facilitate Muslims living in Pakistan and globally to make sacrifices and deliver meat to themselves and to the needy / charities across Pakistan. The entire marketing and media has been handled by MI Digital including the creation of the Qurbani Application, which has been integrated into Microsoft Dynamics application.

Some images from the media campaign are below:

 

See more of our campaigns and work here or read some of our digital marketing case studies.

Digital agency Pakistan

Digital Marketing: Summer Internships Now Open At MI Digital

Gain experience with Pakistan’s leading digital agency.

What is MI Digital’s Digital Marketing Summer 2015 Internship Program?

MI Digital offers a competitive internship program, giving interns a chance to work alongside some of Pakistan’s best digital marketing and media professionals, grow their skills and gain extensive experience with Pakistan’s best digital marketing company handling brands in 5 countries.

We are seeking interns who will assist in the implementation of our digital marketing efforts, specifically in the following areas: social media, digital media research, search engine marketing, social & PR, design email marketing campaigns, and content strategy.

You Will Learn

  • The ability to effectively communicate with Web Developers and working knowledge of basic web technologies (JavaScript, Flash, SQL, HTML, web platforms and browsers, APIs, etc.).
  • Experience with analytics tools (e.g. Hubspot, Google Analytics, Other).
  • Familiar with Adobe PhotoShop and Adobe InDesign.
  • Excellent communication, presentation, and organizational skills.
  • Learn how to be detail-oriented and organized, ability to complete projects within scope and on deadline.
  • Be trained on strong conceptual thinking – visual, editorial and interactive
  • Recognize and identify areas of weakness or poor performance, as well as highlight the strength of campaigns.
  • Understand how the brand and can articulate the brand message through all channels
  • Multi-channel and multi-media experience
  • Grow your skills in a collaborative, team-oriented, fast-paced environment.

Digital Marketing Internships

Internships are available in the following departments:

  • Digital Marketing

  • Digital Media

  • Search Engine Marketing

  • Social Media & PR

  • Communications And Digital Strategy

Who can apply?

MI Digital Pakistan’s internship program is open to all qualified A’Levels or under-graduate students in Karachi.

What’s involved?

Successful applicants will intern in our Digital Marketing or Communications & Social Media Departments for two months. The internships will be paid and require a minimum of five days per week in MI Digital’s office in Clifton, Karachi. Transportation will have to be provided by the successful candidate.

Each internship role will vary depending on the skills of the intern and current projects being undertaken by MI Digital Pakistan. Applicants should be flexible and be prepared to work in areas in which they have had no previous experience or expertise.

When are the internships?

MI Digital is currently offering two intakes for Communications internships and two for Digital Marketing internships. Rest of the internships are one each.

Digital Marketing 2015 Internship intake details:

Intake 1 Digital Marketing & Communications: June 1st, 2015 to August 1st, 2015.
Intake 1 applications open May 1st, 2015 and close May 20th, 2015.

Please do not send applications outside of the advertised intake times. They will not be accepted, or admitted for review.

How do I apply?

If you would like to apply for an internship at MI Digital Pakistan, simply:

1. Create a single document application. Make sure this includes a cover letter, your resume and a document addressing how you fulfill the position description and selection criteria (where applicable) and why you would like to work with us.

2. Email it to us at careers@mediaidee.com with the department you wish to apply for:

  • Digital Marketing

  • Digital Media Buying

  • Search Engine Marketing

  • Social Media & PR

  • Communications And Digital Strategy

You can also apply by completing the form below:

MI Digital Marketing Summer 2015 Internship Program

Your Name (required)

Your Email (required)

Your Home Area (required)

Area To Apply For

Why Would You Like To Join This Particular Area?

Please upload your resume

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Remember to highlight which MI Digital’s department you wish to apply for an internship with. Please note that incomplete applications will not be considered.

Good luck with the interviews. 🙂

Looking forward to having you with us.

 

About MI Digital:

MI Digital is Pakistan’s leading digital agency working with the best brands in Pakistan. We power digital brands through innovative digital media and digital marketing solutions.

meat one logo

Meat One Appoints MI Digital As Digital Agency

Meat One, the premium brand of the Al-Shaheer UAE Group brought in MI Digital – a global brand, digital marketing and ecommerce enabling organisation for a Pakistan wide digital roll-out.

MI Digital has been brought on board to design and build a new web and social platform to support brand consistency and to help Meat One build their brand digitally, spread awareness and help build up engagement and community.

Meat One team welcoming the MI Digital commented, “MI Digital’s impressive digital expertise and global capabilities assured us that they were the right partner for us. With our operations spreading across the globe, it is vital that our agency is able to ensure brand consistency across digital channels, build up the platforms and promise technical fit & expertise. MI Digital checks on all these requirements. Our main objective is to use digital channels in a much more impactful and user-centric way to build our brand.”

The first phase of the programme is already underway with the development of a social marketing & media management platform for Meat One. The new communication will build on more emotional aspect of the brand rather than a functional set of values and help power the next phase on digital for Meat One.

“As one of the largest and fastest growing digital marketing organisations in the world, Meat One is an exciting win for MI Digital”, says Umair Mohsin, Director MI Digital. “We are passionate about delivering digital products for our clients that make a measurable difference. The launch of a new global digital environment for the brand will not only align its marketing but also provide a platform that will support future growth across the board.”

About MI DIGITAL
MI Digital is a digital agency that cares about results. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. MI Digital has 5 offices spanning five continents. We offer local expertise to some of the world’s most dynamic brands.

Dubai-ecommerce-media

MI Digital Announces New Office In Dubai

DUBAI — MI Digital announced today the launch of its digital advertising agency under the MIH Advertising, LLC, UAE brand. The mission is to create meaningful and measurable interactive marketing for Dubai’s largest brands.

MI Digital opened the new regional office in Dubai because it’s one of the fastest growing regions for digital media companies. MI Digital counts 5 offices across the globe with operations in the United States, Europe, Asia, Middle East and South East Asia.

“The shift in marketing isn’t just a shift to digital,” said Umair Mohsin, Director MI Digital. “It’s a shift from broadcasting messages to focusing on creating great branded experiences that benefit both the client and the consumer. MI Digital was created to respond to marketers’ simultaneous needs for new and disruptive business strategies; digitally-lead marketing ideas; and the data, technology and scale needed to execute them efficiently around the world and we hope to bring the same to the UAE & Levant markets.”

“We’re an interactions agency, not a communications agency,” said Zoey Sofia, Chief Creative Officer at MI Digital. We can address, not just advertising, but all the points where consumers and brands come together, no matter what the platform or channel”. “We’re able to leverage the best capabilities of each across our global network. Moreover, we’re launching MI Digital Dubai with a strong and already proven track record with leading clients,” said Zoey.”Regardless of what business you’re in, product innovation is its lifeblood. Creating a newer or better or extended version of your brand is what you constantly need to do to grow and stay ahead of your competition.”, she added.

Supporting MI Digital UAE’s interactions model is its data-driven approach and advanced analytics tools that allow the firm to optimize and improve its work over time and to provide clear and detailed metrics that help clients accurately assess the impact and ROI of their campaigns and initiatives. The firm has developed solutions across the full range of digital media including mobile, Web, television, digital-out-of-home, tablet, touch, online advertising and social media, bringing technology and creativity together in new ways that drive consumer interest and business growth.

Marketing is now changing. Brands, devices, usage, expectations, motivations, occasions, locations, connections, influences and experiences—they’re all changing. If we aim to engage people in significant ways, we have to understand what they do, why they do it, when and where. We have to stay up-to-date on how they choose the brands and platforms that enable them to connect, communicate, experience and share. That’s why we also rigorously interrogate the dataset, leveraging big data to drive deeper insight, predictability and performance. So we create experiences that matter to people and brands.

Encompassing disciplines from brand strategy to brand identity and systems, we bring your idea to life, articulating your brand’s unique essence and positioning you in the world. Our messaging platforms are just part of the ecosystem—connecting the architecture and alignment, design and voice, packaging, and retail environments that MI Digital will create for your brand.

To get all the latest news, information and product updates subscribe to our blog, “Like” us on Facebook, follow us on Twitter @wearemidigital, and connect with us on LinkedIn.

– See more at: www.midigital.co.

For further information, please contact: Harris Hayes | media@midigital.co

About MI Digital: 

MI Digital is a global digital agency providing Ecommerce, Web, Design, Mobile Solutions, Analytics and brand building through digital advertising and marketing services in USA, UK, UAE, Pakistan, Singapore & Australia.

As the world’s fastest growing digital agency, MI Digital provides solutions at the interaction of technology and marketing. We provide digital marketing & services platforms using ecommerce, web development, advanced analytics, design, brand building and more.

 

Hip Logo

A Publisher That’s Totally HIP

 

A HIP PUBLISHER  – CONTENT MARKETING ON SOCIAL CHANNELS

DISCOVER HOW WE PROVIDED LEADING EDGE CONTENT MARKETING & MEDIA SOLUTIONS TO AN ENTERTAINMENT NEWS STARTUP AND MADE THEM TOTALLY HIP.

Coinero Pakistan required a Digital Partner to launch their flagship media property HIP Pakistan. The brief was simple. Create something that they could easily manage themselves with the ability to upload new content and multimedia as and when they were written, but with controls over when it was published. MI Digital was chosen due to their unmatched expertise working in cross-channel solutions and an understanding of the technology to run high profile, high traffic sites. The content management system would be key as HIP news especially related to fashion and celebrities come and go in the blink of an eye — so the HIP Team needed to be able to react even faster, or be relegated to the bargain bin. The system would also have to work to incorporate publishing and ad servers as well as distribute content across social channels within a heart beat of the content’s upload.

HIP 1

MI Digital also took upon itself as a challenge to create an enhanced catalog for the photography on the site (a sure traffic puller) and create digital experiences that highlight the latest and greatest in the industry — while they’re still relevant. Stated simply, we put the freedom and power to build compelling marketing and content experiences in HIP’s hands.

HIp7The platform built on the popular content system WordPress, allowed HIP team to bring their customers closer to the runway, the show, the launch, the movie or anything they wished  with enhanced interactivity, rich multimedia experiences and the ability to seamlessly integrate social functionality — allowing them to go from concept to creation faster than their audience could say, “That’s so…HIP!”

On the homepage,the content column was divided into sub sections representing the feature articles of each channel on the site. The general structure of the designed layout of each web page contained a significant article including an image, headline and thematic introduction. Aging content which was less hip was represented only by a headline and a key-phrase. To access the complete article, its associated images and related text one had to click on the headline. The general tone of the site was more straightforward and factual in its approach to communication. The UX whilst considerably and effortlessly communicated to the target audience.

HIp2

The figures already are encouraging reading, suggesting that the strategy to engage distinct audiences of those coming new to the media brand through a focus on stories –  is already delivering ahead of expectations. 

MI Digital also developed the visual style for the media brand. Working closely with the HIP team – creating collaborative mood boards  to gather stimulus from the team – MI Digital came up with a visual identity that was truly HIP. The challenge was to create a robust brand language that was endlessly adaptable, flexible and immediately recognizable. The visual language communicated ‘Trendy’ from trend lines running between the sections to textures that truly reflected what was HIP, the design language catered to the young, fashion conscious and HIP crowd. 

Presenting the wealth of content we have in a way that enabled our audiences to easily find the information they come to the site to find was identified as one of our biggest challenges. In practice, however, MI Digital team  made this part of the process seem relatively simple, and working with the client we have made the site a more engaging destination with very high time on site metrics well above industry norms.

HIp5

 

Making sure the site appeals to the varied users requires a significant investment in understanding those audiences. We also felt a real sense of responsibility on this project. When you’re dealing with a new brand and hoping to create a passionate fan base you really want to ensure you’re reflecting the brand appropriately online. The close working relationship with the team at HIP and the time spent getting under the skin of the audiences has really helped us to develop a site that we feel is as HIP as we think it is.

HIp6

 

 

Beyond just creating a HIP design, MI Digital team was also responsible for creating engagement and generating traffic to the site via it’s SEO services.

Within a few months, HIP Pakistan was leading the searches for some of the most sought after keywords in Pakistan including it’s own related and for the leading entertainment topics in the industry.

Hip8

 

HIp9

 

Full Features List:

  • Show posts in different styles.
  • Show a Grid Module (4, 5 or 6 articles), a big slider or a normal sized slider above the latest posts
  • Offset Option for posts lists to not have duplicate posts appear on the same page (grid shows posts #1-#5 and the posts list below shows from post #6 and onwards).
  • Infinite Scroll Options: All blog styles can use “Normal pagination / Infinite Scroll / Infinite Scroll with Load More Button”
  • Feature specific posts exclusively in the category grid/sliders
  • Upload custom backgrounds
  • Set the background to any color
  • Set background to full-width stretch, repeat or no-repeat
  • Set general color for category using a color picker (for menu hovers, review boxes, etc)
  • Option to use a unique sidebar
  • Full-Width Post Option
  • Fully integrated review / rating system
  • Reviews system options:
    • Three different styles: Stars, Percent or points
    • Option to include a score subtitle to appear in the thumbnails throughout the site
    • Option to include up to three pros and cons with custom titles
    • Option to turn on/off user ratings (user reviews). When a user leaves a rating, a cookie is left on the visitor’s computer with the relevant post ID, to minimize chance of visitors voting multiple times on the same post.
    • Multiple shortcodes available for articles: Dropcaps, buttons, highlight text, toggle (Faqs), alert boxes, columns, video gallery, responsive video, divider and tabs.
  • Post Format: Video (Able to embed YouTube / Vimeo / Kickstarter / Viddler videos) and appearing in a unique overlay of the featured image
  • Post Format: Audio (Able to embed Soundcloud) and appearing in a unique overlay of the featured image
  • Upload custom background or background slideshow
  • Change the featured Image style (four different styles) or turn off completely
  • Set the background to any color
  • Set background image to full-width stretch, repeat or no-repeat
  • Custom Sidebar
  • Featured image can be set to output as “Parallax / Full-background / Full-Width / Standard / Full-background slideshow”
  • Upload custom background
  • Upload multiple custom backgrounds for background slideshow
  • Set the background to any color
  • Set background image to full-width stretch, repeat or no-repeat
  • Set general color for page using a color picker (for menu hovers, borders, etc)
  • Option to turn on/off hover zoom effects on sliders/grids
  • Takeover Background Ads (clickable backgrounds) system.
  • Retina Ready (HD)
  • WPML-Ready, RTL-Ready.
  • Boxed Or Full-Width site Option
  • Mega menu system
  • Custom Sidebars for category and pages
  • Schema Review Rich Snippet Microdata
  • Schema Author Rich Snippet Microdata
  • Schema Breadcrumbs Rich Snippet Microdata
  • Fully Responsive design
  • In-built pagination
  • Indented threaded comments
  • Designed with valid HTML5 + CCS3 code
  • Extensively tested with ALL major browsers and versions, including IE8.
socialbakers

Fibre7 Most Engaging Brand In The Month of July With 7900% Growth

Health care experts often advise people to add essential vitamins and nutrients to their diet to remain in good health and boost their immunity, yet maintaining a balanced diet rich in fiber is often becomes difficult for today’s busy population, specifically. MI Digital team understood this insight when they launched ‘Ramadan Recipes With Chef Shai’. The campaign broke new ground for the category in Pakistan due to its focus on the convenient manner of boosting their fiber intake. MI Digital handled everything from the production required to the media buying.

According to the latest SocialBakers.com July 2014 social Marketing Report Pakistan, Fibre7 was the 5th most engaged with brand in the region based on Post Engagement Rate beating the country’s Avg. Engagement Rate by 10X and creating a high record of 7900% growth in engagement for the brand.

Fibre7 is Pfizer’s health and wellness brand, a fiber product (fiber husk) which is targeted for the mature audiences who are health conscious and motivated by health and weight needs. Fiber Husk is usually taken as a means of promoting bowel regularity in the country and eliminating acidity. However to increase usage and a means of helping people meet their daily fiber needs as specified by international bodies, Fibre7 has been promoted as a means of healthy lifestyle which promotes daily wellness which may including weight control, diminishing obesity, heart disease, etc.

The campaign which  brought over 7900% growth in engagement for the brand was the recent association with Chef Shai. To increase the daily intake and to take advantage of the month of ramadan (where consumption of especially unhealthy foods and snacks increases manifolds), Fibre7 associated with Chef Shai, a local celebrity chef and announced for the first time recipes made with Fibre7 as an ingredient. These ranged from shakes to traditional foods.

Fibre7

The success of the campaign can be judged that despite being a brand for mature audiences, seniors and empty nesters, adult females, and higher income households brand in a relatively conservative category, the campaign generated well over 7900% engagement and swept across all demographics despite being advertised to only the TG on social media. It proved that there is a demand for health and weight conscious products across all segments and people do want  nutritious, natural, better-for-you recipes.

 

 

seo sem job in karachi

SEO / SEM Executive Wanted

The SEO/SMO Analyst is responsible for implementing SEO and social media strategies for clients. The SEO/SMO Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility

  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Implement link building campaigns in coordination with client SEO goals
  • Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  • Research and administer social media tools in support of clients’ social media strategy
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
  • Monitor and evaluate search results and search performance across the major search channels
  • Communication to team and management on project development, timelines, and results
  • Work closely with the other team members to meet client goals

Professional Competencies

  • Passion for SEO and internet marketing
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

  • 1 – 2 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
  • Experience working with popular keyword tools (Google, Keyword Discovery, Word Stream, etc)
  • Experience working with CMS and building/administering content in CMS environments
  • Desired: Knowledge of HTML/CSS and website administrations
  • BS/BA degree preferred

Compensation & Benefits

  • Competitive salary plus performance incentives
  • Paid vacation and sick days
  • Opportunity to advance your career

How to Apply

To apply for this position, send an email to careers@mediaidee.com with “SEO/SMO Application” in the subject line. In the email, make sure to include your resume (in word or PDF preferred), cover letter, salary requirements, and any additional information you would feel relevant for this role.

anne french mobile game

Pfizer’s Anne French Tops In Branded Gaming

Pfizer Pakistan’s depilatory product ‘Anne French’, Pakistan’s top selling hair remover cream created massive engagement and is proof of validating games as the new marketing channel. Unlike conventional thinking gaming isn’t just for guys. A recent Entertainment Software Association report revealed 45 percent of gamers are women. It’s a stress reliever, and a way for them to escape after a long day in the real world. 

The numbers proved the argument. Anne French ‘What’s In’ Slider Game achieved top 23 in top new free category and 67 ranking in All Time Casual Category. It also achieved a rank of 71 in ALL TOP NEW FREE GAMES whilst hitting 169 on all TOP NEW FREE Apps uploaded to Google Play Store That week and in top 400 FREE GAMES of all time in Pakistan.

 

 

anne french slider 2 anne french slider 1 anne french slider 4 anne french slider 3

 

 

The success of Anne French in such a category makes for a good argument that brands will increasingly look to games as a powerful and important component in their advertising and brand engagement programs.

olx-india

Online Classified Market In Pakistan

Pakistan has traditionally always been a nation with strong social support systems rather than institutions. Even for things as simple as schooling or buying a house, we seek after the opinions and recommendations of our own and extended family and friend networks rather than depending on external reviews or peers.

Over the last few years however this system has seen a gradual shift especially in the upper income segments. As technology has permeated into our lifestyle, the increased exposure and information flows has resulted in making judgements based more on the recommendations of strangers and experts than just existing peers. The increase in more and more people shifting to nuclear families as well just amplifies this trend further. To cater to this sophisticated audience, a growing plethora of classified advertisements sites are springing up in the anticipation of this growing market of the future.

Globally a $100 billion business, Classified sites are the new form of how consumers and businesses or more appropriately sellers and buyers find each other. Whether individuals or businesses are looking for a used car (pakwheels.com), a new employee (rozee.pk), a place to sell their mobile (hafeezcentre.pk) buy a plot for investment or their new home (zameen.com), or even find a partner (shaadi.com), the first stop is increasingly becoming the Internet to sites such as these and more. The appeal lies in the convenience and ease of use such sites provide with powerful search capabilities, more personalized “push” services such as automatic ad alerts, more timely and up-to-date listings and features such as photos, video, and sound clips in online ads. Best of all they are FREE!

In some aspects, the evolution of the online classifieds in Pakistan is unique from its global counter-parts. Pakistan has seen the rise of vertical sites i.e. specializing in one area such as jobs, real estate and matrimonial first unlike say US where the first and still biggest classifieds site is Craigslist, a horizontal site specializing in many categories simultaneously. Secondly, unlike the west, where online classifieds have taken business away from newspapers, online classifieds in Pakistan have grown the overall market. During this time even the print classifieds have grown substantially. This is comparable to our telecom markets where the fixed lines though have been growing gradually, whilst the mobile market has shot through the roof improving tele-density significantly. The future however is mobile and similarly, the online classifieds industry will ultimately cross the print classifieds through the sheer reach, flexibility, cost effectiveness and ease of use for both advertisers and searchers.

Classified sites are the ideal web 2.0 business for a country like Pakistan for unlike Ecommerce models based businesses such as EBay or Amazon where the transactions are completed online, users never buy directly from these classified sites thus our limited infrastructure and payment gateways do not restrict the growth of these online business. Instead, users to these sites use the service to look for best offers and get in touch, while transactions are conducted in person or by phone. The sites benefit from advertising revenue and some paid listings for ‘Featured’ ads. Whilst numbers of the size of the market and revenues are harder to come by, leading the traffic race is OLX with 2.2 million unique users every month in Pakistan. Local sites such as Pakwheels, which deal mainly with second hand cars, claim 15 Million Page views in a month and 150,000 registered users. Zameen.com claims over 180,000 unique monthly visitors and 10,000 site listings a month.
“The market is interesting because of the potential – Pakistan is a huge market in terms of sheer numbers There are roughly 20M Internet users in Pakistan today, and we believe that this number will grow substantially over the next decade. So there’s definitely a big potential in the Pakistani Internet market. We believe that a free, quality classified site like dekho.com.pk is a service that most of the Internet users in Pakistan will want to use”, said Nils Hammar, CEO at dekho.com.pk, one of the pioneers of classified sites in Pakistan.

The launch of Dekho.com.pk since November last year is interesting because this is a horizontal site, much like OLX or Locanto in Pakistan and amongst a growing number of foreign horizontal sites investing in the future of this country and this market. Even with local players, also the market is shifting from vertical category sites to horizontal category sites. Even the players who were earlier in one category have launched other verticals or their own horizontal sites e.g. Pakwheels have launched naitazi.com and tringtring.com, verticals for general goods and mobile phones in Pakistan.

The trends and the factors governing classified ads markets support their assumptions. There is a substantially large numbers of micro and small entrepreneurs who are increasingly looking at advertising options that are free or low cost to market their businesses, services or products online. Online classifieds provide them with a local as well as a national reach and like we mentioned it’s free. A site like dekho.com.pk already claims 50,000 listings in a span of few months.

Classifieds online is definitely evolving but it needs a critical mass. Pakistan’s online industry is in the nascent stages. The overall internet population in Pakistan is limited. Even though it is said to be around 20 million, a person accessing Internet at least weekly is not more than 5-8 million (estimated). Out of this, people looking for search based information would be 2-3 million. This is not a critical mass when compared to US or other developed markets. Secondly, there is a problem of information hoarding e.g. the real estate brokers thrive on their knowledge of whose buying and whose selling and would not part from this information easily. However even with these challenges, the number of classified listings and the audiences would increase substantially in the next 3-5 years because of two things:

1. Pakistan is an emerging market growth with both GDP per capita and online media consumption growing at a good pace. The increasing salaries, more disposable income (many times due to both partners working), increased choice of goods has ensured that users are changing their laptops, PCs and cars faster than before. 50% of mobile especially gets changed within 6 months of purchase. These trends are resulting in a spurt in online listings. People are selling everything – right from washing machines to laptops and even air conditioners. Currently the household in Pakistan which wants to sell items doesn’t have any option offline except the people they know. Hence, online classifieds sites are providing these solutions.

2. Sellers are not online, while buyers are all over the Internet. How many apartment landlords are willing to put up their rental ads on a website? Infact how many landlords are Internet savvy in the first place? However as awareness about online classifieds increase, this will change and more people will join in the marketplace. Online classifieds currently stand to become the trade portals of all C2C transactions in Pakistan and fill in the huge gap between buyer knowledge and sellers disadvantage.

The future for these markets look bright. Internet penetration in Pakistan has been constrained because of broadband and PC penetration where as Mobile penetration has been explosive. People are beginning to realize the ease of access of Internet through their mobiles and in many cases they are having their first exposure to internet through a mobile handset. Online classifieds on Mobile are gradually gaining traction and with the rapidly growing mobile internet users, it could become the largest chunk soon.

“A great mobile service is a must as the Internet usage goes mainstream. We have a mobile site today on dekho.com.pk/m that is being used by all kind of mobile devices. As the market grows we will add more options for mobile users. The future looks promising. We have a lot of belief in Pakistan and the Pakistani Internet market and we want to be a part of the progress as the market grows. So far, the response we’ve had from our users has been great, so I really believe dekho.com.pk will bring value to the Pakistani market”, said Hammar.

One thing is for sure, no matter how the classifieds market will look like in the future, more Internet users mean better services being developed, and better services in turn attract more Internet users. Hopefully we’re in the beginning of this positive spiral where it’s hard to imagine 5 years from now a better way to sell our cars, buy our houses or even find our partners for life.

Original Post: http://auroramag.wordpress.com/2012/06/19/classified-and-online/

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