MI Digital, the largest full-service digital marketing and communications agency, based out of UK as well as the pioneers of Digital Marketing in Pakistan has launched a new integrated campaign for Meezan Bank with online display, video online and with offline elements. The campaign showcases the strength of Meezan Bank as it fast approaches numero uno position in the industry.
Meezan Bank, is No. 1 in Islamic Banking and Pakistan’s 8th largest bank in terms of branch network, with 351 branches in 103 cities of the country launched its campaign online today. The corporate campaign highlighted the bank’s unique strengths and positioned it as a leader in the segment.
The campaign included video ads served to audiences using hover-over engagement as well using various ad networks.