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Digital Marketing: Inbound Marketing Via Content Hub To Gain Competitive Advantage

MI Digital Creates New Content Marketing Hub for Managing Consumer Engagement For SDE.com

Developing relationships over a long-term with today’s consumers is now complex, now more than ever before. The powerful web search, with publishing on social and social networks along with tools for filtering capabilities have placed very powerful tools in the hands of consumers. The buyer’s journey today is non-linear – as shown by this graph below:

Customer journey Cap Gemini

Consumers today can easily find information, compare pricing across multiple retailers and read up on social recommendations about a large number of competitors immediately and from the comfort of their home.

Thus today’s consumers are now savvier – they are researchers, publishers, a reviewer, a vocal influence, and ultimately the final authority and expert on any manner of product or service. This “ease” by which information can be shared across the web, including mobile and social touch points, has required enterprises to try to influence consumer behavior by increasing the amount of content.

SDE (Staff Development Educators) is one such company whom MI Digital helped to launch its content hub targetting educators and experts.

SDE believs that “educators have the most important job in the world” which is why SDE is dedicated to empowering extraordinary educators with research-based, innovative, and rigorous professional development that’s practical, motivating, and fun.

Their goal is to “help create extraordinary classrooms that prepare students for the demands of the 21st century.”

Inbound marketing, social media marketing or content marketing is the process of creating quality content, which is than well published and later on promoted across the channels. The idea is to drive the inbound benefit through sharing and search /link-building and gain social signals for search engine optimisation.

SDE as an objective wanted to unearth their Knowledge Base and build up the brand via a content hub targetting teachers, academics, principals and stake holders.

The solution devised by MI Digital included:

  1. Supports videos from YouTube
  2. Featured a rating system for reviewing books.
  3. It uses the best SEO practices
  4. The admin panel is fast, simple, and easy to use.
  5. Flexible layouts for every template
  6. Advanced block system
  7. Popular posts
  8. Unique article system which ensured that the same article was not listed twice in the home page.
  9. Pagination of articles.
  10. Social counters to track the shares and comments on the site and off the site.
  11. Special templates for posts and pages.
  12. Youtube / Vimeo Video Playlists.
  13. Customizable Side Bars

and more.

 

Edited by the experts at SDE, the content will comprise of written articles, posts, videos, infographics, book reviews, latest events and even small tips and reports. SDE’s content hub will feature up-to-date insights from experts in the industry including promoting their events and covering them as well.

The content hub strategy is is part of a growing industry trend for organisations to create and publish own content, using their latent knowledge and expertise to shape reputation and brand building.

Vern Nicholson, Director of MI Digital, USA, said: “We’re not the first to launch a publishing platform, but we believe we’ve created a look and feel that grabs people’s attention. SDE’s Content Hub is all about generating content which our audience is interested in, and to engage people in conversation.”

SDE’s content hub is fully responsive and built for smartphones and tablets. MI Digital has always recognised that content with strategy is the lifeblood of all digital marketing and today’s inbound solution’s launch of the hub enables us to let our client’s continue to connect to their customers in a fresh and relevant way.

An understanding of the content marketing hub is below:

in bound marketing process

Magento Web Store

Luxury Retail Shoe Store Launched: MI Digital launches TSM&CO’s New Website

TSM&CO, A New Brand of Affordable Luxury Handcrafted Footwear  Launched Its New Website Today.

TSM&CO, a luxury shoes retailer launched its new website today. The website development and design was done by MI Digital. Discovering a void in the marketplace, TSM&CO was eager to combine the old world craftsmanship of luxury, high quality leather footwear with new world digital access, whereby it sells directly to the consumer through the http://tsmco.com.pk website. By cutting out the traditional retailer and selling online, TSM&CO is able to offer a premium collection of the highest quality men’s footwear, reasonably priced starting from $128.

“We saw a space in the luxury footwear market,” said Founder Hammad Ahmed. “Men know that the finest handcrafted, luxury shoes are what sets them apart in the professional world, but the prices have become astronomical, so we are reinventing the luxury shoe business for the global markets. We have partnered with family-owned global leather tanneries to create a new supply chain, enabling us to produce gorgeous, high-quality shoes at uniquely accessible prices.”

TSM&Co shoes feature materials sources from the best suppliers in the world including Italy, and are made with artisanal craftsmanship and precise attention to detail on each and every pair. They are designed and produced in small batches, in the most sought after designs like the Monks, Derbies, Oxfords, Wingtips and more. TSM&CO shoes leverage classic elements like polished leathers and hand stitching, always mixed with unique and special details. All shoes are hand-crafted, made to be unique just like their owners and every so often a new collection is released on the site at http://tsmco.com.pk.

“Our shoes are the same luxury quality as those of premier luxury designers. Our clients will always find the latest trends they love, and the quality of our shoes will never be compromised,” said Hammad Ahmed. “It’s not only important that we’re using the best possible materials, but also that fit remains consistent, so once a client finds a forma that works for her, he can order additional styles made on the same forma and never have to think twice about size. While styles will constantly change, fit and quality will not.”

The new webstore based on the Magento platform combines old world elegance and luxurious feel with the efficiency of digital channels. The brand new website offers made to custom shoes, catering to all sizes and preferences. The products on TSM&CO include a wide range of styles from Balmoral to comfortable dress shoes.

Discerning shoe lovers will enjoy the shopping experience at http://tsmco.com.pk. The website provides a huge variety of dress shoes, boots, smart casual and accessories from its own designer shoe brand TSM&Co. The self-select shopping environment on the website offers convenience and ease of use.

The corporate gentlemen out to make his mark on the world is consistently thwarted in his ambitions to look and dress powerful since there are not a lot of options when buying shoes. A majority of shoe retailers don’t sell or cater to this niche clientele and those who do charge a hefty premium. This makes it very difficult for upwardly mobile young men to find a store that caters to their needs of affordable luxury. TSM&CO shoes not only caters to this group, but they also offer an impressive range with their brand of shoes which are completely on trend and fashionable.

Their TSM&CO ranges are made out of high quality leather, hand-crafted to perfection and use the latest technology. This results in luxurious shoes that are distinctive, stylish and comfy, and perhaps most importantly, they are the right size.

With years of experience in fashion, business, design and technology, the TSM&CO team, has a wealth of knowledge in the industry, bringing together their unique perspectives and expertise.

For more information on TSM&CO and to shop the collection, visit http://tsmco.com.pk.

Contact: Harris Hayes, MI Digital | harris.hayes@midigital.co.

About MI DIGITAL AGENCY:

MI Digital is a digital agency that cares about results. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. MI Digital has 5 offices spanning five continents. We offer local digital expertise to some of the world’s biggest brands.

Talk to us at http://midigital.co.

meat one logo

Meat One Appoints MI Digital As Digital Agency

Meat One, the premium brand of the Al-Shaheer UAE Group brought in MI Digital – a global brand, digital marketing and ecommerce enabling organisation for a Pakistan wide digital roll-out.

MI Digital has been brought on board to design and build a new web and social platform to support brand consistency and to help Meat One build their brand digitally, spread awareness and help build up engagement and community.

Meat One team welcoming the MI Digital commented, “MI Digital’s impressive digital expertise and global capabilities assured us that they were the right partner for us. With our operations spreading across the globe, it is vital that our agency is able to ensure brand consistency across digital channels, build up the platforms and promise technical fit & expertise. MI Digital checks on all these requirements. Our main objective is to use digital channels in a much more impactful and user-centric way to build our brand.”

The first phase of the programme is already underway with the development of a social marketing & media management platform for Meat One. The new communication will build on more emotional aspect of the brand rather than a functional set of values and help power the next phase on digital for Meat One.

“As one of the largest and fastest growing digital marketing organisations in the world, Meat One is an exciting win for MI Digital”, says Umair Mohsin, Director MI Digital. “We are passionate about delivering digital products for our clients that make a measurable difference. The launch of a new global digital environment for the brand will not only align its marketing but also provide a platform that will support future growth across the board.”

About MI DIGITAL
MI Digital is a digital agency that cares about results. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. MI Digital has 5 offices spanning five continents. We offer local expertise to some of the world’s most dynamic brands.

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