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Luxury Retail Shoe Store Launched: MI Digital launches TSM&CO’s New Website

TSM&CO, A New Brand of Affordable Luxury Handcrafted Footwear  Launched Its New Website Today.

TSM&CO, a luxury shoes retailer launched its new website today. The website development and design was done by MI Digital. Discovering a void in the marketplace, TSM&CO was eager to combine the old world craftsmanship of luxury, high quality leather footwear with new world digital access, whereby it sells directly to the consumer through the http://tsmco.com.pk website. By cutting out the traditional retailer and selling online, TSM&CO is able to offer a premium collection of the highest quality men’s footwear, reasonably priced starting from $128.

“We saw a space in the luxury footwear market,” said Founder Hammad Ahmed. “Men know that the finest handcrafted, luxury shoes are what sets them apart in the professional world, but the prices have become astronomical, so we are reinventing the luxury shoe business for the global markets. We have partnered with family-owned global leather tanneries to create a new supply chain, enabling us to produce gorgeous, high-quality shoes at uniquely accessible prices.”

TSM&Co shoes feature materials sources from the best suppliers in the world including Italy, and are made with artisanal craftsmanship and precise attention to detail on each and every pair. They are designed and produced in small batches, in the most sought after designs like the Monks, Derbies, Oxfords, Wingtips and more. TSM&CO shoes leverage classic elements like polished leathers and hand stitching, always mixed with unique and special details. All shoes are hand-crafted, made to be unique just like their owners and every so often a new collection is released on the site at http://tsmco.com.pk.

“Our shoes are the same luxury quality as those of premier luxury designers. Our clients will always find the latest trends they love, and the quality of our shoes will never be compromised,” said Hammad Ahmed. “It’s not only important that we’re using the best possible materials, but also that fit remains consistent, so once a client finds a forma that works for her, he can order additional styles made on the same forma and never have to think twice about size. While styles will constantly change, fit and quality will not.”

The new webstore based on the Magento platform combines old world elegance and luxurious feel with the efficiency of digital channels. The brand new website offers made to custom shoes, catering to all sizes and preferences. The products on TSM&CO include a wide range of styles from Balmoral to comfortable dress shoes.

Discerning shoe lovers will enjoy the shopping experience at http://tsmco.com.pk. The website provides a huge variety of dress shoes, boots, smart casual and accessories from its own designer shoe brand TSM&Co. The self-select shopping environment on the website offers convenience and ease of use.

The corporate gentlemen out to make his mark on the world is consistently thwarted in his ambitions to look and dress powerful since there are not a lot of options when buying shoes. A majority of shoe retailers don’t sell or cater to this niche clientele and those who do charge a hefty premium. This makes it very difficult for upwardly mobile young men to find a store that caters to their needs of affordable luxury. TSM&CO shoes not only caters to this group, but they also offer an impressive range with their brand of shoes which are completely on trend and fashionable.

Their TSM&CO ranges are made out of high quality leather, hand-crafted to perfection and use the latest technology. This results in luxurious shoes that are distinctive, stylish and comfy, and perhaps most importantly, they are the right size.

With years of experience in fashion, business, design and technology, the TSM&CO team, has a wealth of knowledge in the industry, bringing together their unique perspectives and expertise.

For more information on TSM&CO and to shop the collection, visit http://tsmco.com.pk.

Contact: Harris Hayes, MI Digital | harris.hayes@midigital.co.

About MI DIGITAL AGENCY:

MI Digital is a digital agency that cares about results. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. MI Digital has 5 offices spanning five continents. We offer local digital expertise to some of the world’s biggest brands.

Talk to us at http://midigital.co.

web development usa

Web Development: Ocean State Painting Gets A Fresh New Look With Responsive Site

MI Digital today rolled out a brand new responsive mobile website, designed to optimise visually across all smartphones and small tablet devices.

web development usa

Ocean State Painting has been painting residential and commercial properties in South County Rhode Island and surrounding communities since 1983. Their existing website had been last updated in 2012 and was showing its age. With the upcoming deadline of April 21st, the day that Google will start using mobile-friendly compliance as a ranking factor in smartphone search (if you haven’t done it already, you should really be contacting us right now),  mobile compliance was no longer optional. Thus, upgrading and bringing out the Ocean State painting brand and making the site mobile-friendly was becoming an absolute necessary.

The old website screenshots are below:

MI Digital in partnership with OeBS, our partner in the US, took upon the challenge to transform the site into something that was modern, chic yet followed the identity of the previous design. Now customers have a more visual, user-friendly, interactive experience when visiting the site for product information, reviews and inspiration. “Oceanstatepainting.com users are engaged and loyal brand advocates,” said Vern Nicholson, Director, Media Idee LLC, USA. “We listened to their requests and redesigned our site to provide them with a better experience. The result is a fresh new look with improved navigation, visual enhancements and cross-platform integration for desktop and mobile devices.”  The improved site walks audiences through a more spacious, visual layout with intuitive navigation and a standardized menu structure.

Whether the customer views the website from a mobile device, tablet or computer, they get a functional website specifically developed for their device and ready to enhance the smartphone audience’s experienceThe website also features additions such as a blog as well as client testimonials called ‘Color Stories’, a FAQ page, and even a photo gallery, where users can peruse pictures of finished projects that the company’s experienced painters have completed. Interested parties can visit the Ocean State’s Painting website to see the overall result. 

This high-end website offers new possibilities for Ocean State Painting to reach potential customers in their area on a myriad of devices and platforms. We’re extremely excited to see the project completed and will be anxious to see the new business they’ll receive because of it.

meat one logo

Meat One Appoints MI Digital As Digital Agency

Meat One, the premium brand of the Al-Shaheer UAE Group brought in MI Digital – a global brand, digital marketing and ecommerce enabling organisation for a Pakistan wide digital roll-out.

MI Digital has been brought on board to design and build a new web and social platform to support brand consistency and to help Meat One build their brand digitally, spread awareness and help build up engagement and community.

Meat One team welcoming the MI Digital commented, “MI Digital’s impressive digital expertise and global capabilities assured us that they were the right partner for us. With our operations spreading across the globe, it is vital that our agency is able to ensure brand consistency across digital channels, build up the platforms and promise technical fit & expertise. MI Digital checks on all these requirements. Our main objective is to use digital channels in a much more impactful and user-centric way to build our brand.”

The first phase of the programme is already underway with the development of a social marketing & media management platform for Meat One. The new communication will build on more emotional aspect of the brand rather than a functional set of values and help power the next phase on digital for Meat One.

“As one of the largest and fastest growing digital marketing organisations in the world, Meat One is an exciting win for MI Digital”, says Umair Mohsin, Director MI Digital. “We are passionate about delivering digital products for our clients that make a measurable difference. The launch of a new global digital environment for the brand will not only align its marketing but also provide a platform that will support future growth across the board.”

About MI DIGITAL
MI Digital is a digital agency that cares about results. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. MI Digital has 5 offices spanning five continents. We offer local expertise to some of the world’s most dynamic brands.

Hip Logo

A Publisher That’s Totally HIP

 

A HIP PUBLISHER  – CONTENT MARKETING ON SOCIAL CHANNELS

DISCOVER HOW WE PROVIDED LEADING EDGE CONTENT MARKETING & MEDIA SOLUTIONS TO AN ENTERTAINMENT NEWS STARTUP AND MADE THEM TOTALLY HIP.

Coinero Pakistan required a Digital Partner to launch their flagship media property HIP Pakistan. The brief was simple. Create something that they could easily manage themselves with the ability to upload new content and multimedia as and when they were written, but with controls over when it was published. MI Digital was chosen due to their unmatched expertise working in cross-channel solutions and an understanding of the technology to run high profile, high traffic sites. The content management system would be key as HIP news especially related to fashion and celebrities come and go in the blink of an eye — so the HIP Team needed to be able to react even faster, or be relegated to the bargain bin. The system would also have to work to incorporate publishing and ad servers as well as distribute content across social channels within a heart beat of the content’s upload.

HIP 1

MI Digital also took upon itself as a challenge to create an enhanced catalog for the photography on the site (a sure traffic puller) and create digital experiences that highlight the latest and greatest in the industry — while they’re still relevant. Stated simply, we put the freedom and power to build compelling marketing and content experiences in HIP’s hands.

HIp7The platform built on the popular content system WordPress, allowed HIP team to bring their customers closer to the runway, the show, the launch, the movie or anything they wished  with enhanced interactivity, rich multimedia experiences and the ability to seamlessly integrate social functionality — allowing them to go from concept to creation faster than their audience could say, “That’s so…HIP!”

On the homepage,the content column was divided into sub sections representing the feature articles of each channel on the site. The general structure of the designed layout of each web page contained a significant article including an image, headline and thematic introduction. Aging content which was less hip was represented only by a headline and a key-phrase. To access the complete article, its associated images and related text one had to click on the headline. The general tone of the site was more straightforward and factual in its approach to communication. The UX whilst considerably and effortlessly communicated to the target audience.

HIp2

The figures already are encouraging reading, suggesting that the strategy to engage distinct audiences of those coming new to the media brand through a focus on stories –  is already delivering ahead of expectations. 

MI Digital also developed the visual style for the media brand. Working closely with the HIP team – creating collaborative mood boards  to gather stimulus from the team – MI Digital came up with a visual identity that was truly HIP. The challenge was to create a robust brand language that was endlessly adaptable, flexible and immediately recognizable. The visual language communicated ‘Trendy’ from trend lines running between the sections to textures that truly reflected what was HIP, the design language catered to the young, fashion conscious and HIP crowd. 

Presenting the wealth of content we have in a way that enabled our audiences to easily find the information they come to the site to find was identified as one of our biggest challenges. In practice, however, MI Digital team  made this part of the process seem relatively simple, and working with the client we have made the site a more engaging destination with very high time on site metrics well above industry norms.

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Making sure the site appeals to the varied users requires a significant investment in understanding those audiences. We also felt a real sense of responsibility on this project. When you’re dealing with a new brand and hoping to create a passionate fan base you really want to ensure you’re reflecting the brand appropriately online. The close working relationship with the team at HIP and the time spent getting under the skin of the audiences has really helped us to develop a site that we feel is as HIP as we think it is.

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Beyond just creating a HIP design, MI Digital team was also responsible for creating engagement and generating traffic to the site via it’s SEO services.

Within a few months, HIP Pakistan was leading the searches for some of the most sought after keywords in Pakistan including it’s own related and for the leading entertainment topics in the industry.

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Full Features List:

  • Show posts in different styles.
  • Show a Grid Module (4, 5 or 6 articles), a big slider or a normal sized slider above the latest posts
  • Offset Option for posts lists to not have duplicate posts appear on the same page (grid shows posts #1-#5 and the posts list below shows from post #6 and onwards).
  • Infinite Scroll Options: All blog styles can use “Normal pagination / Infinite Scroll / Infinite Scroll with Load More Button”
  • Feature specific posts exclusively in the category grid/sliders
  • Upload custom backgrounds
  • Set the background to any color
  • Set background to full-width stretch, repeat or no-repeat
  • Set general color for category using a color picker (for menu hovers, review boxes, etc)
  • Option to use a unique sidebar
  • Full-Width Post Option
  • Fully integrated review / rating system
  • Reviews system options:
    • Three different styles: Stars, Percent or points
    • Option to include a score subtitle to appear in the thumbnails throughout the site
    • Option to include up to three pros and cons with custom titles
    • Option to turn on/off user ratings (user reviews). When a user leaves a rating, a cookie is left on the visitor’s computer with the relevant post ID, to minimize chance of visitors voting multiple times on the same post.
    • Multiple shortcodes available for articles: Dropcaps, buttons, highlight text, toggle (Faqs), alert boxes, columns, video gallery, responsive video, divider and tabs.
  • Post Format: Video (Able to embed YouTube / Vimeo / Kickstarter / Viddler videos) and appearing in a unique overlay of the featured image
  • Post Format: Audio (Able to embed Soundcloud) and appearing in a unique overlay of the featured image
  • Upload custom background or background slideshow
  • Change the featured Image style (four different styles) or turn off completely
  • Set the background to any color
  • Set background image to full-width stretch, repeat or no-repeat
  • Custom Sidebar
  • Featured image can be set to output as “Parallax / Full-background / Full-Width / Standard / Full-background slideshow”
  • Upload custom background
  • Upload multiple custom backgrounds for background slideshow
  • Set the background to any color
  • Set background image to full-width stretch, repeat or no-repeat
  • Set general color for page using a color picker (for menu hovers, borders, etc)
  • Option to turn on/off hover zoom effects on sliders/grids
  • Takeover Background Ads (clickable backgrounds) system.
  • Retina Ready (HD)
  • WPML-Ready, RTL-Ready.
  • Boxed Or Full-Width site Option
  • Mega menu system
  • Custom Sidebars for category and pages
  • Schema Review Rich Snippet Microdata
  • Schema Author Rich Snippet Microdata
  • Schema Breadcrumbs Rich Snippet Microdata
  • Fully Responsive design
  • In-built pagination
  • Indented threaded comments
  • Designed with valid HTML5 + CCS3 code
  • Extensively tested with ALL major browsers and versions, including IE8.
dolphin show karachi

Dolphin Show International – Over 100,000 Bookings In A Month

MI Digital was responsible for the development and the infrastructure provided for the booking and the authentication of the tickets for the Dolphin Show International.

Multi-factor Authentication via Mobile SMS Code sent to the user at the time of booking and to be displayed on entry, Physical Verification Via NIC at time of booking and a special bar code which was only readable on our software via our scanners was created for the show. Instant booking confirmation meant our booking software did all the work for the agents.

The booking software instantly confirmed online and offline bookings and provided an electronic receipt along with the generated bar code.

Amongst other things the booking engine featured:

Real Time Booking Engine

The software provided for real time booking. The software showed what dates, show slots and seats were available and updated this information in real time. Customers could chose when they wanted to book and receive instant confirmation safe in the knowledge that there was no duplication or problems with their bookings.

On-Demand Booking

Customers could make a time and date request as well as any special needs especially for special people.

Agent Management

We managed our agents and re-sellers easily by tagging and tracking their individual sales. We could tell exactly where our sales were coming from and they all knew the current status of the dolphin show.

View/Export Attendees List

The software was designed to keep track of all orders and attendees info in one place and made it easily accessible from anywhere. The data was clearly arranged and we could also export our attendees list as and when we needed them.

Pre-Determined Inventory

This determined how many people could take part in each show everyday day. We could set this limit once overall and then tailor it to our re-sellers.  This prevented overbooking, saving us on refunds or the embarrassment of re-scheduling.

Mobile Integration

An SMS Alert Engine was develop to send regular announcements, last minute information and follow-up SMS through the dashboard only. This helped us when we wanted to update our customers in change of dates or bookings.

socialbakers

Fibre7 Most Engaging Brand In The Month of July With 7900% Growth

Health care experts often advise people to add essential vitamins and nutrients to their diet to remain in good health and boost their immunity, yet maintaining a balanced diet rich in fiber is often becomes difficult for today’s busy population, specifically. MI Digital team understood this insight when they launched ‘Ramadan Recipes With Chef Shai’. The campaign broke new ground for the category in Pakistan due to its focus on the convenient manner of boosting their fiber intake. MI Digital handled everything from the production required to the media buying.

According to the latest SocialBakers.com July 2014 social Marketing Report Pakistan, Fibre7 was the 5th most engaged with brand in the region based on Post Engagement Rate beating the country’s Avg. Engagement Rate by 10X and creating a high record of 7900% growth in engagement for the brand.

Fibre7 is Pfizer’s health and wellness brand, a fiber product (fiber husk) which is targeted for the mature audiences who are health conscious and motivated by health and weight needs. Fiber Husk is usually taken as a means of promoting bowel regularity in the country and eliminating acidity. However to increase usage and a means of helping people meet their daily fiber needs as specified by international bodies, Fibre7 has been promoted as a means of healthy lifestyle which promotes daily wellness which may including weight control, diminishing obesity, heart disease, etc.

The campaign which  brought over 7900% growth in engagement for the brand was the recent association with Chef Shai. To increase the daily intake and to take advantage of the month of ramadan (where consumption of especially unhealthy foods and snacks increases manifolds), Fibre7 associated with Chef Shai, a local celebrity chef and announced for the first time recipes made with Fibre7 as an ingredient. These ranged from shakes to traditional foods.

Fibre7

The success of the campaign can be judged that despite being a brand for mature audiences, seniors and empty nesters, adult females, and higher income households brand in a relatively conservative category, the campaign generated well over 7900% engagement and swept across all demographics despite being advertised to only the TG on social media. It proved that there is a demand for health and weight conscious products across all segments and people do want  nutritious, natural, better-for-you recipes.

 

 

fibre7 yoga

Pfizer Fibre7 Wellness Expert Android App Reaches No. 2 in Health & Fitness Category & Top 500 Most Downloaded App

reviews fibre7

MI Digital, developer and publisher of the Pfizer Fibre7 Wellness Expert App, has announced it has become the #2 Health & Fitness in the category on Google Play Store with a 4.2 star user rating out of 100 ratings. The App has also reached the top 500 of the most downloaded Apps, the same league as the Skype, Facebook, Instagram type apps.

A recent entry on Android in the last two months, Wellness Expert provides expert yoga poses and videos, along with expert advice on maintaining complete health in your mind, your diet and physically with the full-featured capabilities and media usually reserved for paid apps and it is completely free. In just two months the app has hit the 10000 downloads mark in the category.

Today’s mobile users are more sophisticated, and they expect Apps to help them with their health and wellness. It is a growing trend worldwide that has seen giants such as Samsung and Apple launch their phones with health as their core features. Apple recently rolled out its platform for managing health data called HealthKit. Your view is an app called Health, which shows individual biometric data like blood pressure, weight, and activity level and this is just one example of the trend in health and wellness.

The Fibre7 Wellness Expert App is expected to be improved upon in each iteration with consumer health-tracking , monitoring fitness, nutrition and other personal metrics expected to be built into the future builds of the app.

Top 500 Apps on Google Play

 

About Fibre7 Wellness Expert: 

Pfizer Wellness Expert

Learn about a complete wellness guide to life with the Mind, Body and Food teachings of Pakistan’s No. 1 Yoga Expert. Learn how to to loose weight, get in shape or relieve pain? Or calm down, get relaxed and relieve stress? It all depends on you.

Fibre7 Wellness Expert is a dedicated yoga coaching and health improving app, with different videos, soothing music, social community, and more. Take health and wellness with you whenever you go. And enjoy the best moments of your life
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▌KEY FEATURES:
■ Altogether 20+ yoga sessions, pose library, and background music
■ SD and HD Videos for landscape & full screen view + step-by-step live voice instructions.
■ Yogi Wajahat coaches you with his videos.
■ 5 mins videos that help you get healthy and gain wellness even when time stretched.
■ More sessions and programs added continuously
■ Compatible with all Android Phones and TABLETS
■ Share ideas and get inspired on our facebook page.

For more infomation visit our Facebook page at http://www.facebook.com/fibre7

 

FOR MORE INFORMATION

Media Contact:

Harris Hayes
Chief Media Officer
media@midigital.co
wellness expert fibre7 pfizer

MI Digital’s Health and Wellness Mobile App For Pfizer Fibre7

Pfizer Pakistan launches first ever Health and Wellness App For The iOS and Android Platforms

The widespread adoption and use of mobile technologies is opening new and innovative ways to improve health and health care delivery. Mobile applications can help people manage their own health and wellness, promote healthy living, and gain access to useful information when and where they need it. These tools are being adopted almost as quickly as they can be developed. According to industry estimates, 500 million smartphone users worldwide will be using a health care application by 2015, and by 2018, 50 percent of the more than 3.4 billion smartphone and tablet users will have downloaded mobile health applications (http://www.research2guidance.com/500m-people-will -be-using-healthcare-mobile-applications-in-2015/). These users include health care professionals, consumers, and patients.

health and wellness appHealth and wellness thus are hot topics right now for both businesses and individuals.  A growing number of health and wellness apps aim to empower smartphone users to change their behaviors and to manage their own health conditions. Taking a note from this trend, MI Digital has helped Fibre7 develop Pakistan’s first health and wellness App “Wellness Expert” starring Yogi Wajahat. This app will allow individuals to take control of their own health and wellness program. 

The Fibre7 Health & Fitness app for Android and iOS is the one-stop spot for people interested in living a healthier life, combining the best hatha yoga exercise and workout videos, a nutritional reference, and pose library along with advice for diet, exercise and health to help individuals meet their wellness goals.

“MI Digital is honored to have been selected for the development of the Pfizer Pakistan Fibre7 Wellness Expert App” said Umair Mohsin, Director Digital. “Because it’s both interactive and informative, the Health & Fitness app delivers a really useful and engaging experience.”

Mobile apps have the potential to transform health care by allowing doctors to diagnose patients with potentially life-threatening conditions outside of traditional health care settings, help consumers manage their own health and wellness, and also gain access to useful information whenever and wherever they need it. MI Digital will continuously evolve this app through adding more features as time goes by, thus always promising something new and exciting for Fibre7 users.
The app can be downloaded from the Android Store at: https://play.google.com/store/apps/details?id=air.com.migaming.yogi whilst the iOS app can be downloaded from https://itunes.apple.com/pk/app/wellness-expert-iphone/id847298899?mt=8..
hero bakra social campaign

Hero Bakra – Making Eid Even More Rewarding

To associate ourselves with Eid, we launched a Hero Bakra competition where the objective was to send a picture of your Bakra in a heroic pose. This 1 week competition, generated over 20,000 likes for TCS Connect, 1.2 million people were reached during the campaign, including over 340,000 organically due to the virality of the campaign.

240 entries were submitted and voted on and generated positive sentiment for the brand throughout the blogosphere.

 

Hero Bakra shares

The winner of the contest was Madiha who submitted this video for the contest.

 

 

hilal candy ad

MI Productions Releases Hilal Khopra Candy Ad

Hilal Candy, Pakistan’s No. 1 confectionary company released their new ad today. Produced by MI Productions and directed by Farooq Mannan, the ad positions ‘Khopra Candy’ as a candy that celebrates sweet relationships with  ‘Rishtoon Mein Bharay Mithas’.   The ad can be viewed here:

 

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