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Fibre7 Most Engaging Brand In The Month of July With 7900% Growth

Health care experts often advise people to add essential vitamins and nutrients to their diet to remain in good health and boost their immunity, yet maintaining a balanced diet rich in fiber is often becomes difficult for today’s busy population, specifically. MI Digital team understood this insight when they launched ‘Ramadan Recipes With Chef Shai’. The campaign broke new ground for the category in Pakistan due to its focus on the convenient manner of boosting their fiber intake. MI Digital handled everything from the production required to the media buying.

According to the latest SocialBakers.com July 2014 social Marketing Report Pakistan, Fibre7 was the 5th most engaged with brand in the region based on Post Engagement Rate beating the country’s Avg. Engagement Rate by 10X and creating a high record of 7900% growth in engagement for the brand.

Fibre7 is Pfizer’s health and wellness brand, a fiber product (fiber husk) which is targeted for the mature audiences who are health conscious and motivated by health and weight needs. Fiber Husk is usually taken as a means of promoting bowel regularity in the country and eliminating acidity. However to increase usage and a means of helping people meet their daily fiber needs as specified by international bodies, Fibre7 has been promoted as a means of healthy lifestyle which promotes daily wellness which may including weight control, diminishing obesity, heart disease, etc.

The campaign which  brought over 7900% growth in engagement for the brand was the recent association with Chef Shai. To increase the daily intake and to take advantage of the month of ramadan (where consumption of especially unhealthy foods and snacks increases manifolds), Fibre7 associated with Chef Shai, a local celebrity chef and announced for the first time recipes made with Fibre7 as an ingredient. These ranged from shakes to traditional foods.

Fibre7

The success of the campaign can be judged that despite being a brand for mature audiences, seniors and empty nesters, adult females, and higher income households brand in a relatively conservative category, the campaign generated well over 7900% engagement and swept across all demographics despite being advertised to only the TG on social media. It proved that there is a demand for health and weight conscious products across all segments and people do want  nutritious, natural, better-for-you recipes.

 

 

Pfizer Fibre7 Launches ‘Ramadan Recipes With Chef Shai’

Fibre7

 

Pfizer Fibre7 launched its new campaign ‘Ramadan Recipes With Chef Shai’ during the holy month of Ramadan in Pakistan. Targetted towards the ‘health conscious adult market’, the campaign which included the production and development of Recipes from scratch, video shoots and then launching the campaign on social channels, display networks and video networks using hover-over ads proved to be a huge hit with some of the videos garnering well over 4000 likes and shares with massive amount of engagement on the overall campaign. In total just the organic facebook likes almost doubled during the campaign with massive requests for availability and trial of the product.

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The star of the campaign however was the Chicken Broast with herbs video which garnered over 4700 likes and 2000+ shares.

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The videos showcased how to make Ramadan Healthy whilst the posts provided summaries of the videos for people who  might not have the bandwidth or the devices to view video content.

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The recipes ranged from traditional desi to the exotic such as:

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Please visit the Facebook page: www.facebook.com/fibre7 for more information or to watch the videos.

 

 

 

Pfizer Fibre7 Wellness Expert Android App Reaches No. 2 in Health & Fitness Category & Top 500 Most Downloaded App

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MI Digital, developer and publisher of the Pfizer Fibre7 Wellness Expert App, has announced it has become the #2 Health & Fitness in the category on Google Play Store with a 4.2 star user rating out of 100 ratings. The App has also reached the top 500 of the most downloaded Apps, the same league as the Skype, Facebook, Instagram type apps.

A recent entry on Android in the last two months, Wellness Expert provides expert yoga poses and videos, along with expert advice on maintaining complete health in your mind, your diet and physically with the full-featured capabilities and media usually reserved for paid apps and it is completely free. In just two months the app has hit the 10000 downloads mark in the category.

Today’s mobile users are more sophisticated, and they expect Apps to help them with their health and wellness. It is a growing trend worldwide that has seen giants such as Samsung and Apple launch their phones with health as their core features. Apple recently rolled out its platform for managing health data called HealthKit. Your view is an app called Health, which shows individual biometric data like blood pressure, weight, and activity level and this is just one example of the trend in health and wellness.

The Fibre7 Wellness Expert App is expected to be improved upon in each iteration with consumer health-tracking , monitoring fitness, nutrition and other personal metrics expected to be built into the future builds of the app.

Top 500 Apps on Google Play

 

About Fibre7 Wellness Expert: 

Pfizer Wellness Expert

Learn about a complete wellness guide to life with the Mind, Body and Food teachings of Pakistan’s No. 1 Yoga Expert. Learn how to to loose weight, get in shape or relieve pain? Or calm down, get relaxed and relieve stress? It all depends on you.

Fibre7 Wellness Expert is a dedicated yoga coaching and health improving app, with different videos, soothing music, social community, and more. Take health and wellness with you whenever you go. And enjoy the best moments of your life
.
▌KEY FEATURES:
■ Altogether 20+ yoga sessions, pose library, and background music
■ SD and HD Videos for landscape & full screen view + step-by-step live voice instructions.
■ Yogi Wajahat coaches you with his videos.
■ 5 mins videos that help you get healthy and gain wellness even when time stretched.
■ More sessions and programs added continuously
■ Compatible with all Android Phones and TABLETS
■ Share ideas and get inspired on our facebook page.

For more infomation visit our Facebook page at http://www.facebook.com/fibre7

 

FOR MORE INFORMATION

Media Contact:

Harris Hayes
Chief Media Officer
media@midigital.co
wellness expert fibre7 pfizer

Pfizer Fibre7 ‘Wellness Expert’ now available on iOS

Fibre7 – Wellness Expert with Yogi Wajahat is now available on iOS. Learn about a complete wellness guide to life with the Mind, Body and Food teachings of Pakistan’s No. 1 Yoga Expert and the No.1 App in Health And Fitness Category on Google Play.

Learn how to to loose weight, get in shape or relieve pain? Or calm down, get relaxed and relieve stress? It all depends on you.

Fibre7 Wellness Expert is a dedicated yoga coaching and health improving app, with different videos, soothing music, social community, and more. Take health and wellness with you whenever you go. And enjoy the best moments of your life

▌KEY FEATURES:
■ Altogether 20+ yoga sessions, pose library, and background music
■ SD and HD Videos for landscape & full screen view + step-by-step live voice instructions.
■ Yogi Wajahat coaches you with his videos.
■ 5 mins videos that help you get healthy and gain wellness even when time stretched.
■ More sessions and programs added continuously
■ Compatible with all Android Phones and TABLETS
■ Share ideas and get inspired on our facebook page.

Download the App From: https://itunes.apple.com/pk/app/wellness-expert-iphone/id847298899?mt=8

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