Tapal Tea launched Ice Tea Branded Portal With Chillkaro.com website.
One of the earliest web designs that MI Digital did was for Tapal Ice Tea. The site called Chillkaro.com was amongst the first branded portals in Pakistan, playing with content (music files and rounding up local musicians) marketing much before it was ‘Content Marketing’. The can too was interactive (mouse over would move the can in rotation), whilst a small button would switch the site from Peach to Lemon Colors in an instant.
Tapal was also first to Facebook experimenting with Facebook and gated pages (remember: “Like To Unlock”) to access content.
This was the Tapal Ice Tea Can that was a failure in the market.