For Immediate Release
Meezan Bank, Pakistan’s 8th largest bank in terms of branch network, with 351 branches in 103 cities of the country and deposits over PKR 300 Billion appointed MI Digital, as their digital agency after a pitch process. The bank has been consistently recognized as the best Islamic Bank in Pakistan by various local and international institutions. Headquartered in UK, MI Digital is uniquely positioned to integrate brand communications, digital engagement, and omni-channel commerce to help its clients around the world redefine how they engage today’s connected consumers.
“MI Digital was chosen as their partner through their unique ability to blend creative, strategy and digital capabilities which will ensure we are delivering on our promise and providing the ultimate Meezan Bank Service experience no matter where our customers choose to engage with us.”
MI Digital was chosen based on long process which involved pitching for the business. As agency of record, MI Digital’s scope of services will expand to include the entire spectrum of brand communications and marketing services, including research and strategy development, website development, rich media and online creative, broadcast production, media planning and buying.
“It is incredibly exciting to see Meezan Bank, one of the region’s oldest and most-respected financial institutions, take such an innovative approach to evolving their customer experience and services,” said Umair Mohsin, Director Global, MI Digital. “As technology continues to redefine consumer behavior, it is forcing the need for large-scale transformation in how banks do business. We look forward to helping Meezan Bank continue to push the boundaries in redefining how they engage with and serve an always-on customer.”