Advantages of Blogging for Online Businesses

How to Maximize Time Spent Blogging and Reap the Benefits

Using blogs for advertising the business is a great way for the business owners to approach their potential customers and target market, advertise online and establish certain expertise.
Blogs, once defined as personal journals or diaries, have evolved into a dynamic marketing tool for business owners. There are several advantages to maintaining an online business blog and, when done properly, blogging offers a healthy return on the time investment required.

Blogs Allow Online Business Owners to Expand on Product Descriptions

The blog posts are highlighting all the advantages and features of the products you want to sell online. You can add a picture of the product and add a hyperlink to the online market page.

This strategy for increasing the awareness for the business’ products os a great inexpensive way.

Participation in a Blogging Community Opens Doors to New Markets

Bloggers who actively participate in a blogging community of their peers enjoy the increased exposure generated by commenting on other people’s blogs or guest blogging. Guest bloggers write a post for publication on a related blog site, with a link back to their own blog. This is a win-win for both participants, as the guest blogger is exposed to new readers and the host blogger has a fresh, new perspective to offer their audience.

Blogging in a Specific Niche or Industry Helps Establish Expertise

Consumers turn to trusted sources to help make online buying decisions. Become that authoritative presence by providing a unique perspective and timely, relevant blog posts on the industry as a whole, specific products, and trends.

Always fact-check and thoroughly proofread articles before posting to help establish a professional presence through blogging. Link to credible sources when quoting statistics or making statements.

Blogging is an Interactive Publishing Platform and Encourages Customer Participation

Blogs give readers and potential customers the opportunity to explore and ask questions, make comments, or offer suggestions. Use open-ended questions, offer prizes or coupons for participation, and create polls to generate interest and get people talking.

Monitor reader comments and promptly answer all questions. Responding to negative comments or complaints quickly and openly gives other readers a good impression of the dedication to customer service.

Blogs Help Drive Traffic to the E-Commerce Storefront

Blogging is a great way to provide the in-depth information readers are looking for; feature blog post teasers on social media sites such as Facebook and Twitter to draw in readers. Always link to the product or service sales page for interested consumers.

Also, display the e-commerce storefront URL and link prominently on the front page of the blog. Readers who have to go searching for contact information may stop clicking and just go look somewhere else.

Blog Feeds Deliver New Content Directly to Interested Readers

Having readers subscribe to a business blog is really the Holy Grail of blogging. New product descriptions, sales, coupons, articles, and other marketing material are delivered directly to the email inbox of a reader who has expressed interest in receiving these continued updates. This is the ultimate mailing list.

Place a subscription sign-up widget prominently, above the fold, on the front page of the blog.

How to Develop a Business Blogging Strategy

Blogging does not have to be time-consuming. Decide how much time it will take each day or several times per week to write a new blog post. While it might seem to make sense to post many articles in the beginning to populate the blog, readers come to expect and look forward to new publications, especially if they are subscribers. Set an expectation that is manageable over time to avoid disappointing readers with sporadic posts.

Keep blog posts short and to the point, between 200 and 400 words, on average. Use pictures to catch the reader’s eye and generate interest. White space, bold subheadings, and bulleted lists help visitors read online content and keep them reading to the end.

Create and test the blog before promoting to give each reader a great first impression. Above all, blog regularly and provide interesting content to attract and keep readers.

How & Why Bloggers and Business Comment On Blogs

Reasons For Adding Blog Comments with Step by Step Instructions

Learn how and why to add comments to blogs and exploit a cost-effective way for small business and bloggers to increase website and blog traffic.

An important element of blogging is the ability to comment on other blog posts. Adding comments can build connections between bloggers and readers as well as building relationships between small businesses and their customers. This can lead to links between blogs, websites and people and can further lead to increased visitors and traffic.

An understanding of the reasons why commenting on a blog can be helpful as well as learning how to add comments means that a small business or blogger can implement a plan to use comments to build visitors.

Why Comment On A Blog

There are many good reasons to add comments to a blog post. These include:

  1. Most blogs allow links back to the commenter (often back to the commenter’s own website or blog). Some blogs also allow multiple links within the comment too. Every link increases the opportunities for visitors to follow the link and so generating another visitor.
  2. Carefully selecting the blogs posts to add comments to and giving thoughtful comments can help build a reputation as an expert.
  3. Consistently adding value to a blog will attract attention and may lead to a link in the bloggers’ blogroll (a more permanent link visible on the sidebar of most blogs – an opportunity to drive more traffic).
  4. Bloggers appreciate comments and adding comments is also an opportunity to influence views (of the blogger, other commenters and readers).

In summary, building links and relationships are important for both business marketing and social networking, and adding comments to a blog allows connections to be built at little cost (of money or effort).

How To Comment On A Blog

There are many different blogs, using different blogging software, so no two blogs are the same, sometimes making it difficult to work out how to add a comment.

  • The first step is to read the complete blog post. Sometimes this means having to click on the actual post itself if it’s in a long list of posts.
  • If a blog post has a comment box at the bottom, then go to the next step. If there is no comment box then look for a link with ‘comment’ ‘0 comments’ ‘no comment’ ‘10 comments’ ‘add comment’ or something similar and follow the link. That should open up the blog post with room for comment at the bottom.
  • Different bloggers will ask for different information before allowing a comment to be added. Typical information required is:
    • A name. The name is often turned into a link to the commenter’s website.
    • An email address. The email address is not usually shown on the comment.
    • A website address. The website address is usually shown on the comment
    • The comment itself. Some blogs allow links to be added within the comment body some don’t. Some blogs allow some formatting within the comment or even an image to be included.

On some blogs creating an account and logging in is a requirement before adding a comment is allowed. Decide whether it’s worthwhile spending the time to create an account depending on the likely frequency of commenting – creating an account is usually a speedy process.

Most blogs will not display the comment immediately as the comment will have to be approved by the blogger. This helps to fight spam.

The little picture sometimes shown next to comment is called an avatar and if you create one (one popular globally recognized avatar is Gravatar), it will be shown wherever you’ve commented on any blog on the internet.

Implementing a plan to regularly add comments to blogs is a cost-effective way for small business and bloggers who have set up a blog to increase website and blog traffic.