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Digital agency Pakistan

Digital Marketing: Summer Internships Now Open At MI Digital

Gain experience with Pakistan’s leading digital agency.

What is MI Digital’s Digital Marketing Summer 2015 Internship Program?

MI Digital offers a competitive internship program, giving interns a chance to work alongside some of Pakistan’s best digital marketing and media professionals, grow their skills and gain extensive experience with Pakistan’s best digital marketing company handling brands in 5 countries.

We are seeking interns who will assist in the implementation of our digital marketing efforts, specifically in the following areas: social media, digital media research, search engine marketing, social & PR, design email marketing campaigns, and content strategy.

You Will Learn

  • The ability to effectively communicate with Web Developers and working knowledge of basic web technologies (JavaScript, Flash, SQL, HTML, web platforms and browsers, APIs, etc.).
  • Experience with analytics tools (e.g. Hubspot, Google Analytics, Other).
  • Familiar with Adobe PhotoShop and Adobe InDesign.
  • Excellent communication, presentation, and organizational skills.
  • Learn how to be detail-oriented and organized, ability to complete projects within scope and on deadline.
  • Be trained on strong conceptual thinking – visual, editorial and interactive
  • Recognize and identify areas of weakness or poor performance, as well as highlight the strength of campaigns.
  • Understand how the brand and can articulate the brand message through all channels
  • Multi-channel and multi-media experience
  • Grow your skills in a collaborative, team-oriented, fast-paced environment.

Digital Marketing Internships

Internships are available in the following departments:

  • Digital Marketing

  • Digital Media

  • Search Engine Marketing

  • Social Media & PR

  • Communications And Digital Strategy

Who can apply?

MI Digital Pakistan’s internship program is open to all qualified A’Levels or under-graduate students in Karachi.

What’s involved?

Successful applicants will intern in our Digital Marketing or Communications & Social Media Departments for two months. The internships will be paid and require a minimum of five days per week in MI Digital’s office in Clifton, Karachi. Transportation will have to be provided by the successful candidate.

Each internship role will vary depending on the skills of the intern and current projects being undertaken by MI Digital Pakistan. Applicants should be flexible and be prepared to work in areas in which they have had no previous experience or expertise.

When are the internships?

MI Digital is currently offering two intakes for Communications internships and two for Digital Marketing internships. Rest of the internships are one each.

Digital Marketing 2015 Internship intake details:

Intake 1 Digital Marketing & Communications: June 1st, 2015 to August 1st, 2015.
Intake 1 applications open May 1st, 2015 and close May 20th, 2015.

Please do not send applications outside of the advertised intake times. They will not be accepted, or admitted for review.

How do I apply?

If you would like to apply for an internship at MI Digital Pakistan, simply:

1. Create a single document application. Make sure this includes a cover letter, your resume and a document addressing how you fulfill the position description and selection criteria (where applicable) and why you would like to work with us.

2. Email it to us at careers@mediaidee.com with the department you wish to apply for:

  • Digital Marketing

  • Digital Media Buying

  • Search Engine Marketing

  • Social Media & PR

  • Communications And Digital Strategy

You can also apply by completing the form below:

MI Digital Marketing Summer 2015 Internship Program

Your Name (required)

Your Email (required)

Your Home Area (required)

Area To Apply For

Why Would You Like To Join This Particular Area?

Please upload your resume

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Remember to highlight which MI Digital’s department you wish to apply for an internship with. Please note that incomplete applications will not be considered.

Good luck with the interviews. 🙂

Looking forward to having you with us.

 

About MI Digital:

MI Digital is Pakistan’s leading digital agency working with the best brands in Pakistan. We power digital brands through innovative digital media and digital marketing solutions.

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Web Development: Ocean State Painting Gets A Fresh New Look With Responsive Site

MI Digital today rolled out a brand new responsive mobile website, designed to optimise visually across all smartphones and small tablet devices.

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Ocean State Painting has been painting residential and commercial properties in South County Rhode Island and surrounding communities since 1983. Their existing website had been last updated in 2012 and was showing its age. With the upcoming deadline of April 21st, the day that Google will start using mobile-friendly compliance as a ranking factor in smartphone search (if you haven’t done it already, you should really be contacting us right now),  mobile compliance was no longer optional. Thus, upgrading and bringing out the Ocean State painting brand and making the site mobile-friendly was becoming an absolute necessary.

The old website screenshots are below:

MI Digital in partnership with OeBS, our partner in the US, took upon the challenge to transform the site into something that was modern, chic yet followed the identity of the previous design. Now customers have a more visual, user-friendly, interactive experience when visiting the site for product information, reviews and inspiration. “Oceanstatepainting.com users are engaged and loyal brand advocates,” said Vern Nicholson, Director, Media Idee LLC, USA. “We listened to their requests and redesigned our site to provide them with a better experience. The result is a fresh new look with improved navigation, visual enhancements and cross-platform integration for desktop and mobile devices.”  The improved site walks audiences through a more spacious, visual layout with intuitive navigation and a standardized menu structure.

Whether the customer views the website from a mobile device, tablet or computer, they get a functional website specifically developed for their device and ready to enhance the smartphone audience’s experienceThe website also features additions such as a blog as well as client testimonials called ‘Color Stories’, a FAQ page, and even a photo gallery, where users can peruse pictures of finished projects that the company’s experienced painters have completed. Interested parties can visit the Ocean State’s Painting website to see the overall result. 

This high-end website offers new possibilities for Ocean State Painting to reach potential customers in their area on a myriad of devices and platforms. We’re extremely excited to see the project completed and will be anxious to see the new business they’ll receive because of it.

Goodness of Freshness Media Campaign

Digital Media: Meat One Launches “Goodness Of Freshness” Digital Campaign

MI Digital launches the online marketing campaign for Meat One “Goodness Of Freshness” Across Ad Networks & Social.

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Meat One, the premier brand of ‘Al Shaheer Group, UAE’ and pioneer in the “branded meat space”  launched its first paid media campaign today with MI Digital.  The campaign unveils its new digital media campaign with the tagline, “Goodness of Freshness”

MI Digital, a Media Idee Group company which Meat One hired earlier this year as its digital agency, also orchestrated the media portion of the campaign, which is timed to the spring season and includes search engine marketing and optimization, paid social, remarketing and billboards.

The campaign is designed to create awareness of the brand and to steer people into its stores building upon the freshness aspect, as people generally perceive branded meat as less than fresh meat available at the local butcher.

 

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 To date the company’s awareness efforts had been driven in large part by earned media and whilst that will still be a key driver going forward, Meat One will be investing more into its paid marketing efforts this year as well.

 “Everything we do from an advertising and marketing standpoint is about inspiring and not just selling,” said the press release for the brand.  Doing both, is critical to building a brand and the company for the long term.

“What today’s Web enables for consumers and for businesses may not have been fully foreseen by its creator. The ability to do everything from consuming media on interconnected devices to purchasing an infinite variety of goods when and where one likes while self-administering a blood pressure test with a cell phone is reality for many and will be for much of the world’s economically active population by the time the Web hits 50”, said Umair Mohsin, Director Digital. “Meat One is an innovative brand that has put in the required investment towards not only understanding this medium but also to use it a driver for its marketing efforts which many brands are still afraid to do”, he continued. “We’re proud to be the time that is helping them bring their brand into the digital hearts of the country”, he finished.

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Social Media News: Meat One Launches #WinningPitch – Predict & Win Campaign

Meat One, the premium brand of Al Shaheer group launched #WinningPitch, a predict & win social media marketing campaign on its Twitter & Facebook pages for the ICC Cricket World Cup.

meat one social media campaign winning pitch

The ICC Cricket World Cup 2015 is back after four years to entice, enthrall and entertain all of Pakistan. Endorsing Pakistan’s passion for the game, Meat One’s introduces its new campaign- ‘#WinningPitch’. The campaign captures the soul of the matches which grips Pakistan when the ICC Cricket World Cup 2015 is on and that is everyone is an expert cricket analyst by making them predict the outcome of the match and win prizes if they’re right.

Meat winning pitch logo

This year, the tournament is taking place in Australia and New Zealand with matches being broadcast anywhere between 3:00AM and 12noon, Pakistan time. When the matches are being played, many cricket fans across the country will be stuck at offices, day jobs and their daily schedules … which means the best channel to reach these audiences would be Facebook, a platform of over 18 million users in the country and Twitter, a lessor but more influential audience.

‘#WinningPitch’ campaign will unfold with a power packed outreach and engagement plan. In the last few years, with the rising consumption of digital media especially on social channels such as Facebook & twitter has fragmented viewership from traditional channels. ‘#WinningPitch’ will strike a chord with fans across the country wanting to prove their expertise in the World Cup games. It captures the behavior that the ardent cricket lover who lives, breathes and eats cricket feels when their favorite game is on. Already the campaign has an engagement rate of 39%.

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Meat One FB 6

Adnan Hussain, MeatOne Pakistan said, “Cricket has been a great unifying factor and the fever that grips Pakistan is unmatched. This is the perfect time for us therefore to get the perfect opportunity to start the year through a digital marketing campaign, ‘Meat One #WinningPitch’. This campaign offers a Meat One the powerful insight of everyone believing themselves to be an expert to appeal to consumers. We are also giving away meat platters during the live game thus enabling consumers to enjoy the game of cricket using with the great taste of Meat One”

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Speaking about the campaign, Umair Mohsin, Director MI Digital said, “The campaign idea of ‘Meat One #WinningPitch’ brings together the love for Meat One and love for the game of cricket. We are capturing a very pertinent insight of our audience during the ICC Cricket world Cup 2015 and we’ll be tapping the consumer perfectly live as they watch the match.#Winningpitch features a simple gameplay of predicting the outcome of the cricket match based on questions we ask earlier and then rewarding people who were correct. It’s the simplicity that will appeal to people the most.”

About Meat One:

With a vow to supply supreme quality meat, Meat One is the very first of a new, specialized chain of meat stores in Pakistan. Meat One is a subsidiary of the Al Shaheer Corporation, a very successful venture that has been exporting meat to the Middle East and GCC countries since 2008. We presently operate 12 outlets across the city of Karachi, 1 outlet in Lahore and 1 outlet in Islamabad. Retailing export quality beef, lamb and mutton, Meat One is the first of its kind in the meat shop space. The meat is supplied by our own abattoir located in Karachi, which currently exports beef and mutton to the Middle East. This plant is certified by health and food import departments of most Middle East and GCC countries. The free range, lean meat that Meat One offers you every day is natural and wholesome!

Read more about Meat One at www.meatone.net.

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Some more examples from the social media marketing campaign are below:

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Meat One FB 11

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Meat one FB 2

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Shan Foods Spices Up The US Market With Magento & WordPress Online Store

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We all know that WordPress is top of its game when it comes to CMS (content management systems) and blogging based websites and we also know that Magento is top of its game for e-commerce but what if we want to use both together and bring the best of both worlds to our client.

The Need For WordPress & Magento

Although Magento is one of the leading ecommerce frameworks, it has a fairly poor CMS and its limited fields prevent full customisable product and page templates.  It’s also a resource hog, requiring massive memory and processing resources and building simple web pages on this platform are akin to using a tank for a drive to town. A change request to alter the websites appearance takes too much time and while it’s perfectly possible to blog within Magento using add-ons like Blog extensions, there are advantages to integrating a platform that has been built with content publication in mind. It’s also possible to turn WordPress into a eCommerce store, but Magento offers levels of flexibility and functionality that it’s difficult to replicate on a platform designed for content management.

Also as Google becomes more sophisticated and social media especially reviews becomes a dominant source of referrals, it’s important that eCommerce retailers get on board with content publishing if they’re to attract new customers and retain existing buyers. It can however also be difficult to publish audience-attracting content on an eCommerce store like Magento. Product descriptions are essential but they aren’t the sort of content that will attract a loyal readership.

Thus if a retailer wants to maximize both the effectiveness of their content publishing efforts and the efficiency of their sales process, an integration that makes use of both WordPress and Magento is the optimal solution.

The MI Digital Solution:

As consumers continue to demand compelling experiences with brands, retailers are challenged with finding partners that can create rich, differentiated online experiences for their consumers while driving growth. We recommended that Shan Foods turn to Magento Community Edition because it is the only commerce platform that is designed from the ground up to be configured, extended and customized to meet each merchant’s requirements, providing virtually unlimited flexibility to create unique brand experiences that delight consumers and also convert and increase sales. It also provides integrated tools into platforms such as Ebay and Amazon as well as integrating advanced analytics tools such as RJ Metrics for Cohort Analysis and Life-Time-Value analysis.

Dedicated Food Brand Store – An Industry-First

Marrying content with commerce is reason for fanfare as conversion increases. As content moves closer to the consumer, deft brands are lubricating the purchase funnel and reducing dependency on traditional media partners. New direct-to-consumer, owned platforms (branded URLs, social channels, etc.) offer a chance to stray from traditional formats and present and deliver content that offers relevance and resonance vs. reach and frequency.

The ability to weave together content and commerce may be what separates retail winners from losers. 78 percent of consumers now report engaging in “webrooming,” or purchasing a product in-store after browsing online and brands are sensing the opportunity to secure the sale before the consumer enters a traditional retail format’. Brands now need to weave digital content & commerce together in a seamless customer experience to drive sales online and even in-store. Shan Foods which is the leader in ethnic foods category, stands as one of the most reputed food companies and a powerful global brand with presence in more than 65 countries across 5 continents understood this when it chose MI Digital as its digital agency to help power this phase of digital online presence.

As an innovative food brand, they wanted to expand their formidable presence which ranges from Amazon in US to Zooom Stores in Dubai and Tesco, Waitrose and everything in between to the online medium and tasked MI Digital to provide an integrated set of tools and processes to power Shan’s omni-channel strategy, reduce operational and integration complexity, and enable the marketing team to create consistent brand experiences across channels.

One example of an area where food brands find themselves challenged to keep up with rapid changes in consumer behavior is in the delivery of compelling experiences across devices. “With Magento, we were able to optimize the customer experience for consumers on desktops, tablets and mobile in time, even as new devices enter the market,” said Zeek, chief technology officer at MI Digital. Amongst other challenges, Shan Foods also wanted to create a customized user experiences for each brand yet maintain common core processes and integration across all brands. They also wanted full in-house control over merchandising promotions, catalog, pricing and all other aspects of the online shopping experience to easily customize sites by region or product line.

MI Digital was also required to develop a responsive web design which allowed us to create content once and have it automatically adapt to the format of specific mobile or tablet devices. This feature was important to quickly deploy mobile and tablet applications with confidence, knowing that the product, promotion, account and brand experience will be consistent across every consumer interaction.

Shan Foods also wanted to give their customers “buy anywhere, receive anywhere” convenience by providing accurate inventory availability across channels. Real-time inventory visibility across multiple locations, including stores, is key to enabling the buy anywhere, fulfill anywhere experience. This feature when implemented has already helped Shan reduce excess inventory, capture lost sales and promote the most profitable products to their customers.

Shan Foods USA WordPress

Understanding Shan’s markets and requirements, MI Digital also offered an integrated master and subsequent catalog structures which allowed the team to easily share products across categories, catalogs and sites and manage and maintain seasonal, branded and future catalogs simultaneously, putting an end to inconsistent information across channels. This ensured that we delivered highly branded, personalized and consistent content across channels, and helped our customers make smarter buying decisions.

“We could use a web interface to efficiently select which attributes or actions we wanted to display across brand experiences or we could apply granular control to tailor Shan’s customers’ experiences to each specific brand. For example, we could easily share and replicate promotions, manage multiple optimization tests and even share customer records across sites. We could also publish product content and catalogs across multiple brands with speed and accuracy using a simple web interface and process flow. With integrated master and subsequent catalog structures, you can share products across categories, catalogs and sites, while simultaneously managing and maintaining seasonal, branded and future catalogs”, said Zeek.

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Taking advantage of order fulfillment services that go beyond the normal pick, pack and ship operational process, we consulted and then implemented solutions that ensured that when the customer received their purchase, the experience delivered the full brand identity from specialized packaging to gift wrapping, to ease of returns.

“Our impressive roster of new client wins and our innovative integration practices demonstrate our momentum in this category. We will continue to find new ways to tap into the power of our open source ecosystem and make it easier than ever for brands to continue to deliver fresh, new consumer experiences. The industry can expect us to launch more tools that simplify the merchandising process further to optimize product category pages and boost sales soon,” said Umair Mohsin, Director Digital.
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About MI Digital – Global Digital Marketing Services:

Based in 5 countries of the world including offices in USA, MI Digital is a leading ecommerce solutions agency. We create solutions with high sales conversion through elegant technology while promoting the branded experience across all digital channels. Our industry expertise of over 10 years working on global brands coupled with the Magento ecommerce technology produces more sales from your digital channel. Having worked on Magento projects for leading global companies such as Shan Foods, Pfizer, etc, MI Digital is the most advanced and experienced agency in the industry.

We share a vision of accelerating growth through the delivery of innovative commerce experiences and capabilities. Through a proven network of technology partners,  you’ll gain our access to expertise in strategy, development, enablement and support, logistics as well as complementary technologies poised for integration. All  of which will help you accelerate time-to-market, improve ROI and reduce your cost of deploying third-party functionality.

 

About Magento:

Magento serves more than 240,000 merchants worldwide and was recognized as the leading ecommerce platform for fast growing retailers in the 2014 Internet Retailer 500. Magento also powers 26 percent of all ecommerce sites in the Alexa one million sites list; more than any other ecommerce platform.

 

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Hip Logo

A Publisher That’s Totally HIP

 

A HIP PUBLISHER  – CONTENT MARKETING ON SOCIAL CHANNELS

DISCOVER HOW WE PROVIDED LEADING EDGE CONTENT MARKETING & MEDIA SOLUTIONS TO AN ENTERTAINMENT NEWS STARTUP AND MADE THEM TOTALLY HIP.

Coinero Pakistan required a Digital Partner to launch their flagship media property HIP Pakistan. The brief was simple. Create something that they could easily manage themselves with the ability to upload new content and multimedia as and when they were written, but with controls over when it was published. MI Digital was chosen due to their unmatched expertise working in cross-channel solutions and an understanding of the technology to run high profile, high traffic sites. The content management system would be key as HIP news especially related to fashion and celebrities come and go in the blink of an eye — so the HIP Team needed to be able to react even faster, or be relegated to the bargain bin. The system would also have to work to incorporate publishing and ad servers as well as distribute content across social channels within a heart beat of the content’s upload.

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MI Digital also took upon itself as a challenge to create an enhanced catalog for the photography on the site (a sure traffic puller) and create digital experiences that highlight the latest and greatest in the industry — while they’re still relevant. Stated simply, we put the freedom and power to build compelling marketing and content experiences in HIP’s hands.

HIp7The platform built on the popular content system WordPress, allowed HIP team to bring their customers closer to the runway, the show, the launch, the movie or anything they wished  with enhanced interactivity, rich multimedia experiences and the ability to seamlessly integrate social functionality — allowing them to go from concept to creation faster than their audience could say, “That’s so…HIP!”

On the homepage,the content column was divided into sub sections representing the feature articles of each channel on the site. The general structure of the designed layout of each web page contained a significant article including an image, headline and thematic introduction. Aging content which was less hip was represented only by a headline and a key-phrase. To access the complete article, its associated images and related text one had to click on the headline. The general tone of the site was more straightforward and factual in its approach to communication. The UX whilst considerably and effortlessly communicated to the target audience.

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The figures already are encouraging reading, suggesting that the strategy to engage distinct audiences of those coming new to the media brand through a focus on stories –  is already delivering ahead of expectations. 

MI Digital also developed the visual style for the media brand. Working closely with the HIP team – creating collaborative mood boards  to gather stimulus from the team – MI Digital came up with a visual identity that was truly HIP. The challenge was to create a robust brand language that was endlessly adaptable, flexible and immediately recognizable. The visual language communicated ‘Trendy’ from trend lines running between the sections to textures that truly reflected what was HIP, the design language catered to the young, fashion conscious and HIP crowd. 

Presenting the wealth of content we have in a way that enabled our audiences to easily find the information they come to the site to find was identified as one of our biggest challenges. In practice, however, MI Digital team  made this part of the process seem relatively simple, and working with the client we have made the site a more engaging destination with very high time on site metrics well above industry norms.

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Making sure the site appeals to the varied users requires a significant investment in understanding those audiences. We also felt a real sense of responsibility on this project. When you’re dealing with a new brand and hoping to create a passionate fan base you really want to ensure you’re reflecting the brand appropriately online. The close working relationship with the team at HIP and the time spent getting under the skin of the audiences has really helped us to develop a site that we feel is as HIP as we think it is.

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Beyond just creating a HIP design, MI Digital team was also responsible for creating engagement and generating traffic to the site via it’s SEO services.

Within a few months, HIP Pakistan was leading the searches for some of the most sought after keywords in Pakistan including it’s own related and for the leading entertainment topics in the industry.

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Full Features List:

  • Show posts in different styles.
  • Show a Grid Module (4, 5 or 6 articles), a big slider or a normal sized slider above the latest posts
  • Offset Option for posts lists to not have duplicate posts appear on the same page (grid shows posts #1-#5 and the posts list below shows from post #6 and onwards).
  • Infinite Scroll Options: All blog styles can use “Normal pagination / Infinite Scroll / Infinite Scroll with Load More Button”
  • Feature specific posts exclusively in the category grid/sliders
  • Upload custom backgrounds
  • Set the background to any color
  • Set background to full-width stretch, repeat or no-repeat
  • Set general color for category using a color picker (for menu hovers, review boxes, etc)
  • Option to use a unique sidebar
  • Full-Width Post Option
  • Fully integrated review / rating system
  • Reviews system options:
    • Three different styles: Stars, Percent or points
    • Option to include a score subtitle to appear in the thumbnails throughout the site
    • Option to include up to three pros and cons with custom titles
    • Option to turn on/off user ratings (user reviews). When a user leaves a rating, a cookie is left on the visitor’s computer with the relevant post ID, to minimize chance of visitors voting multiple times on the same post.
    • Multiple shortcodes available for articles: Dropcaps, buttons, highlight text, toggle (Faqs), alert boxes, columns, video gallery, responsive video, divider and tabs.
  • Post Format: Video (Able to embed YouTube / Vimeo / Kickstarter / Viddler videos) and appearing in a unique overlay of the featured image
  • Post Format: Audio (Able to embed Soundcloud) and appearing in a unique overlay of the featured image
  • Upload custom background or background slideshow
  • Change the featured Image style (four different styles) or turn off completely
  • Set the background to any color
  • Set background image to full-width stretch, repeat or no-repeat
  • Custom Sidebar
  • Featured image can be set to output as “Parallax / Full-background / Full-Width / Standard / Full-background slideshow”
  • Upload custom background
  • Upload multiple custom backgrounds for background slideshow
  • Set the background to any color
  • Set background image to full-width stretch, repeat or no-repeat
  • Set general color for page using a color picker (for menu hovers, borders, etc)
  • Option to turn on/off hover zoom effects on sliders/grids
  • Takeover Background Ads (clickable backgrounds) system.
  • Retina Ready (HD)
  • WPML-Ready, RTL-Ready.
  • Boxed Or Full-Width site Option
  • Mega menu system
  • Custom Sidebars for category and pages
  • Schema Review Rich Snippet Microdata
  • Schema Author Rich Snippet Microdata
  • Schema Breadcrumbs Rich Snippet Microdata
  • Fully Responsive design
  • In-built pagination
  • Indented threaded comments
  • Designed with valid HTML5 + CCS3 code
  • Extensively tested with ALL major browsers and versions, including IE8.
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MI Digital – Official Digital Media Partner of PAS Digit 3.0

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We’re excited to announce today that MI Digital has been selected as a digital media partner  for the Pakistan Advertiser’s Society DIG-IT 3.0 Digital Conference to be held in Lahore. As part of the agreement, MI Digital’s  world-class digital marketing solutions will deliver web and social content marketing, social engagement, email marketing, SEO & publishing and analytics for the Dig-IT conference. The MI’s Digital Platform will bring the best digital marketing solutions  to PAS, helping them drive awareness and business outcomes like sign-ups and sponsorships via email and lead capture, deeper social content engagement and online bookings.

“Marketers realize that to be successful, they need to scale social content marketing, social engagement, publishing and analytics” said Umair Mohsin, Director Digital. “Having MI Digital as a Digital Marketing partner will help the team at PAS achieve digital marketing success.”

Working with the caliber of folks at MI Digital has been fantastic and we’re looking forward to delivering even more high-value outcomes for PAS.

About DIG-IT 3.0:

The media partnership will officially launch with the design and publication of new web channels www.pascrackit.com, the Digit Crackathon and www.pasdigit.com the official website for the conference  with the key focus of the theme built on mobile marketing, the topic for this year’s conference. Later MI Digital will launch an iOS and Android app specifically designed for Conference Attendees.

The ‘Winning The Mobile Race’, will examine the challenges many brands and businesses face, with specific focus on themes including  Converting Mobile Interactions to Transactions: What’s Coming Next in Mobile?, Examining the 3G/LTE landscape and what this means for the industry, Bringing mobile into the marketing mix and more. MI Digital is also publishing a report ‘State Of Mobile in Pakistan’ as part of casinobonuses.io this partnership, which will also incorporate a series of data regarding mobile usage in Pakistan as well as best cases and benchmarks.

The conference taking place in November 2014, will comprise of some of the best speakers in Pakistan and from abroad and is a central part of PAS’s goal of bringing best mobile practices for advertisers in Pakistan. Set to attract visitors from across the globe, delegates will come from far and wide to take part in these 2 days of events, exhibitions and celebrations, in order to realise the potential of mobile marketing.

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Migrate From Magento GO to Magento CE

Migrating from Magento Go to Magento Community Edition

You’ve probably already heard the news about Magento Go closing down. The official date that the platform will be closed down is 1st February 2015. It should be worth remembering that Magento itself has two offerings: Magento Community and Magento Enterprise. Since Magento Go merchants are quite familiar with operating a Magento store, it is quite logical that many should choose to move to the Community or Enterprise editions of Magento, rather than learn a new platform, such as BigCommerce.

Migrating to Magento CE

For clients looking to stay on the Magento platform, and are also looking for power and flexibility, you might be tempted by Magento Community – and rightly so! You are already familiar with running a Magento-based shop, so why would you want to learn how to use a completely new piece of software. With Magento CE you’ll be able to focus on rebuilding your store instead.

There are a number of things to remember when you’re looking to move your site from Go to Community, some of which can get quite technical and that’s why we recommend that you work with a company such as MI Digital so we can take the headache out of the transition.

Here’s an overview of difference in services you will receive over the Magento Go Platform.

Support: Phone, Mail, Live support is available to you now at a more personal level than you had with GO.

Magento Go To CEManaged Backend and Product Uploads: The biggest time and resource crunch for Magento is hiring people to just upload your products, ensure your uptime, uploading new campaign banners and so forth. We can easily take the hassle of managing your store off your shoulders and provide timely and quality support and integration services. We also provide marketing services which ensures that the only thing you have to do is relax and concentrate on what you do best.

PCI Compliant, Optimised, Magento tuned hosting done by the MI Digital team based on our years of experience serving global clients and multi-store brands.

Bigger, Better, More Branded Solutions: There was no way to generate a proper branded store under Magento GO. Only pre-determined themes and extensions could be used, and these were very limited plus limited Java script support. No access to your code was given either. However, with Community CE you will have access to the code-base and can make bigger and better changes and should you choose us, you can create a brand in the mind of your customers.

Connected to your Partners. Our services can connect to your existing distributors, fulfillment and logistical partners and suggest new ones e.g. for email marketing services, programmatic buying, analytics and reports on a whole different level such as with Heat Maps, Scroll Maps, Engagement and customer journeys.

Anything Go did, Community can do and it can definitely do it a lot more as well a lot faster. It’s fast, scalable and secure. Whilst this shows a small demo of how the platforms services will differ, of course, migrating your content and domain name are also big parts of the process of migration. Migrating with MI Digital as your partner means that that you won’t lose any content due to the data being re-mapped or ‘lost in translation’. 

If you would  like to discuss how MI Digital can smooth your transition from Magento Go to Magento Community, then please contact us at corporate@midigital.co or connect to us at (UK): +44-20-32901438 or (US): +1-603-842-2536. You may also fill out the contact form here and we’ll be in touch within 24 hours.

Magento has emerged as the dominant platform for those interested in e-commerce. The opportunities it provides in terms of customization and optimization are nearly unlimited and it allows you to quickly build an effective and scalable business operation. Magento is state of the art software that includes the most modern ecommerce features available at the moment. There are no barriers for migration to Magento platform from any software you use. The complete list of what is possible is below:

MAGENTO MANAGEMENT FEATURES

  • Select and Control Information to Share Across Multiple Online Stores From a Single Admin Area
  • Assign Roles and Permissions Across Users
  • Web Services API for easy integration between Magento and any third-party application
  • Custom Website Design and Styling
  • Manage Online Customer Groups
  • Integrated Content Management System (CMS) for Creating and Managing Informational Pages
  • Google Website Optimizer Integration for A/B and Multivariate Testing

CHECKOUT, PAYMENT & SHIPPING

  • One-Page Online Checkout
  • Integrated for Real-Time Shipping Rates from UPS®, FedEx®, and USPS®
  • Option on Credit Card Transactions to Authorize and Charge or Authorize Only and Charge on Creation of Invoices
  • Integrated with Amazon Payments, PayPal, Authorize.net, and Google Checkout
  • Ability to Accept Checks, Money Order, and Online Purchase Orders
  • SSL Security Support for All Online Order and Sensitive Transactions
  • Online Tax and Shipping Calculation and Prior to Checkout Estimates
  • Option to Create Account as Part of Online Checkout Process
  • Gift Message Management
  • Configurable Saved Cart Expiration
  • Multiple Shipping Address Management
  • Online Order Tracking from Customer Account
  • Ability to Manage Multiple Shipments on a Single Online Order
  • Destination Country Management
  • Per Order and Per Item Flat Rate Shipping Option
  • Free Shipping Functionality
  • Manage Shipping by Weight and Destination

SEARCH ENGINE OPTIMIZATION (SEO)

  • Light Footprint Design for Fast Load Time and Search Engine Optimization
  • Google Site Map Creation and Site Map Auto Generation
  • Search Engine Friendly URL’s Including URL ReWrite Controls
  • META Information Management at Product and Category Levels
  • Auto-Generated Popular Search Terms Page

ANALYTICS AND REPORTING

  • Integration with Google Analytics and more advanced analytic systems such as RJMetrics, KISSMetrics, ClickTale, iPerceptions and more.
  • Admin Report Dashboard with Business Overview
  • Sales Reports Including Total Sales and Returns
  • Tax Reports
  • Abandoned Shopping Cart Reports
  • Best Viewed Products Reports
  • Top Sold Products Report
  • Low Stock Item Report
  • Onsite Search Terms Report
  • Product Reviews Report with RSS Support
  • Tags Report with RSS Support
  • Coupon Usage Report

MARKETING PROMOTIONS AND TOOLS

  • Online Poll Creation and Management
  • Newsletter Management
  • Landing Page Creation Tools
  • Catalog Promotional Pricing and Controls
  • Flexible Coupons Rule and Pricing Restrictions
  • Free Shipping Promotion Management
  • Multi-Tier Pricing for Volume Discounts
  • Bundled Products Options
  • Customer Group Pricing
  • Recently Viewed Products
  • New Items Promotional Tool
  • On Page and In Shopping Cart Upsells and Cross Sells
  • Send to a Friend and Wishlist Management

Order Management

  • View, edit, create and fulfill orders from admin panel
  • Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
  • Print invoices and packing slips
  • Call Center (phone) order creation − Includes ability to create new customer, or select existing customer and view shopping cart, wishlist, last ordered items, and compared products list, as well as select addresses, give discounts and assign custom prices
  • Create re-orders for customers from administration panel
  • Email Notifications of Orders
  • RSS feed of New Orders

CUSTOMER SERVICE

  • Contact Us form
  • Feature-rich Customer Accounts
  • Order History with Status Updates
  • Order Tracking from Account
  • Password Reset email from front-end and admin panel
  • Order and Account Update Emails
  • Customizable Order Emails
  • Create and Edit Orders from the Admin Panel

CUSTOMER ACCOUNTS

  • Order status and history
  • Re-orders from account
  • Recently ordered items
  • Address Book with unlimited addresses
  • Default Billing and Shipping addresses
  • Wishlist with ability to add comments
  • Email or Send RSS feed of Wishlist
  • Newsletter Subscription management
  • Product Reviews submitted
  • Product Tags submitted

CATALOG MANAGEMENT

  • Inventory Management with Backordered items, Minimum and Maximum quantities
  • Batch Import and Export of catalog
  • Batch Updates to products in admin panel
  • Google Base Integration
  • Simple, Configurable (e.g. size, color, etc.), Bundled and Grouped Products
  • Virtual Products
  • Downloadable/Digital Products
  • Customer Personalized Products – upload text for embroidery, monogramming, etc.
  • Tax Rates per location, customer group and product type
  • Attribute Sets for quick product creation of different item types
  • Create Store-specific attributes on the fly
  • Media Manager with automatic image resizing and watermarking
  • Advanced Pricing Rules and support for Special Prices (see marketing tools)
  • Search Results rewrites and redirects
  • Approve, Edit and Delete Product Tags
  • Approve, Edit and Delete Product Reviews
  • RSS feed for Low Inventory Alerts Customer Personalized Products – Upload text for embroidery, monogramming, etc. (this one is already there, but want to have the following shown after it)
  • Customer Personalized Products – Upload Image
  • Customer Personalized Products – Select Date/Time options for products
  • Customer Sorting – Define Attributes for Customer
  • Sorting on category (price, brand, etc.)

PRODUCT BROWSING

  • Multiple Images Per Product
  • Product Image Zoom-in Capability
  • Product Reviews
  • Related Products
  • Stock Availability
  • Multi-Tier Pricing Upsell
  • Product Option Selection
  • Grouped Products View
  • Add to Wishlist
  • Send to a Friend with Email

CATALOG BROWSING

  • Layered / Faceted Navigation for filtering of products in categories
  • Layered / Faceted Navigation for filtering of products in search results
  • Flat Catalog Module for Improved Performance with large catalogs
  • Static Block tool to create category landing pages
  • Ability to assign designs on category and product level (unique design per product/category)
  • Configurable search with auto-suggested terms
  • Recently viewed products
  • Product comparisons
  • Recently compared products
  • Cross-sells, Up-sells and Related Items
  • Popular Search Terms Cloud
  • Filter by Product Tags
  • Product Reviews
  • Product listing in grid or list format
  • Breadcrumbs

Talk to us about migrating your store today.

We can also help you in:

  • Migration from Zen-Cart/osCommerce to Magento
  • Migration from CS-Cart/X-Cart to Magento
  • Migration from Virtuemart to Magento
  • Migration from Volusion to Magento
  • Migration from Prestashop to Magento
  • Migration from Opencart to Magento
  • Migration from legacy custom shopping carts (PHP or ASP) to Magento platform

 

 

 

socialbakers

Fibre7 Most Engaging Brand In The Month of July With 7900% Growth

Health care experts often advise people to add essential vitamins and nutrients to their diet to remain in good health and boost their immunity, yet maintaining a balanced diet rich in fiber is often becomes difficult for today’s busy population, specifically. MI Digital team understood this insight when they launched ‘Ramadan Recipes With Chef Shai’. The campaign broke new ground for the category in Pakistan due to its focus on the convenient manner of boosting their fiber intake. MI Digital handled everything from the production required to the media buying.

According to the latest SocialBakers.com July 2014 social Marketing Report Pakistan, Fibre7 was the 5th most engaged with brand in the region based on Post Engagement Rate beating the country’s Avg. Engagement Rate by 10X and creating a high record of 7900% growth in engagement for the brand.

Fibre7 is Pfizer’s health and wellness brand, a fiber product (fiber husk) which is targeted for the mature audiences who are health conscious and motivated by health and weight needs. Fiber Husk is usually taken as a means of promoting bowel regularity in the country and eliminating acidity. However to increase usage and a means of helping people meet their daily fiber needs as specified by international bodies, Fibre7 has been promoted as a means of healthy lifestyle which promotes daily wellness which may including weight control, diminishing obesity, heart disease, etc.

The campaign which  brought over 7900% growth in engagement for the brand was the recent association with Chef Shai. To increase the daily intake and to take advantage of the month of ramadan (where consumption of especially unhealthy foods and snacks increases manifolds), Fibre7 associated with Chef Shai, a local celebrity chef and announced for the first time recipes made with Fibre7 as an ingredient. These ranged from shakes to traditional foods.

Fibre7

The success of the campaign can be judged that despite being a brand for mature audiences, seniors and empty nesters, adult females, and higher income households brand in a relatively conservative category, the campaign generated well over 7900% engagement and swept across all demographics despite being advertised to only the TG on social media. It proved that there is a demand for health and weight conscious products across all segments and people do want  nutritious, natural, better-for-you recipes.

 

 

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