socialbakers

Fibre7 Most Engaging Brand In The Month of July With 7900% Growth

Health care experts often advise people to add essential vitamins and nutrients to their diet to remain in good health and boost their immunity, yet maintaining a balanced diet rich in fiber is often becomes difficult for today’s busy population, specifically. MI Digital team understood this insight when they launched ‘Ramadan Recipes With Chef Shai’. The campaign broke new ground for the category in Pakistan due to its focus on the convenient manner of boosting their fiber intake. MI Digital handled everything from the production required to the media buying.

According to the latest SocialBakers.com July 2014 social Marketing Report Pakistan, Fibre7 was the 5th most engaged with brand in the region based on Post Engagement Rate beating the country’s Avg. Engagement Rate by 10X and creating a high record of 7900% growth in engagement for the brand.

Fibre7 is Pfizer’s health and wellness brand, a fiber product (fiber husk) which is targeted for the mature audiences who are health conscious and motivated by health and weight needs. Fiber Husk is usually taken as a means of promoting bowel regularity in the country and eliminating acidity. However to increase usage and a means of helping people meet their daily fiber needs as specified by international bodies, Fibre7 has been promoted as a means of healthy lifestyle which promotes daily wellness which may including weight control, diminishing obesity, heart disease, etc.

The campaign which  brought over 7900% growth in engagement for the brand was the recent association with Chef Shai. To increase the daily intake and to take advantage of the month of ramadan (where consumption of especially unhealthy foods and snacks increases manifolds), Fibre7 associated with Chef Shai, a local celebrity chef and announced for the first time recipes made with Fibre7 as an ingredient. These ranged from shakes to traditional foods.

Fibre7

The success of the campaign can be judged that despite being a brand for mature audiences, seniors and empty nesters, adult females, and higher income households brand in a relatively conservative category, the campaign generated well over 7900% engagement and swept across all demographics despite being advertised to only the TG on social media. It proved that there is a demand for health and weight conscious products across all segments and people do want  nutritious, natural, better-for-you recipes.

 

 

Fibre7

Pfizer Fibre7 Launches ‘Ramadan Recipes With Chef Shai’

Fibre7

 

Pfizer Fibre7 launched its new campaign ‘Ramadan Recipes With Chef Shai’ during the holy month of Ramadan in Pakistan. Targetted towards the ‘health conscious adult market’, the campaign which included the production and development of Recipes from scratch, video shoots and then launching the campaign on social channels, display networks and video networks using hover-over ads proved to be a huge hit with some of the videos garnering well over 4000 likes and shares with massive amount of engagement on the overall campaign. In total just the organic facebook likes almost doubled during the campaign with massive requests for availability and trial of the product.

Tabla Fibre7

 

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The star of the campaign however was the Chicken Broast with herbs video which garnered over 4700 likes and 2000+ shares.

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The videos showcased how to make Ramadan Healthy whilst the posts provided summaries of the videos for people who  might not have the bandwidth or the devices to view video content.

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The recipes ranged from traditional desi to the exotic such as:

Fibre 7 - Ramadan Recipes posts (9)

Fibre 7 - Ramadan Recipes posts (8)

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Fibre 7 - Ramadan Recipes posts (6)

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Fibre 7 - Ramadan Recipes posts (1)

Please visit the Facebook page: www.facebook.com/fibre7 for more information or to watch the videos.

 

 

 

wellness expert mobile app

Social Media Case Study – Pfizer Fibre 7 Wellness Expert

Social Media Activation For Fibre7 Wellness Expert Was One Of The Most Successful Case Studies In Pakistan

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Pfizer Fibre7 was one of the most successful social media campaigns in Pakistan. For some time it was the most downloaded app developed by a local mobile development firm. 

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We can see the usage of the app and over a thousand pageviews per day were recorded in the Android app alone.

Analytics Pakistan

For sometime, it was the trending and leading the Pakistan’s download charts from ‘Cateogory’ to ‘All Time’ downloads.

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The application was promoted across all social and digital display channels for optimum seeding and discovery.

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wellness expert fibre7 pfizer

MI Digital’s Health and Wellness Mobile App For Pfizer Fibre7

Pfizer Pakistan launches first ever Health and Wellness App For The iOS and Android Platforms

The widespread adoption and use of mobile technologies is opening new and innovative ways to improve health and health care delivery. Mobile applications can help people manage their own health and wellness, promote healthy living, and gain access to useful information when and where they need it. These tools are being adopted almost as quickly as they can be developed. According to industry estimates, 500 million smartphone users worldwide will be using a health care application by 2015, and by 2018, 50 percent of the more than 3.4 billion smartphone and tablet users will have downloaded mobile health applications (http://www.research2guidance.com/500m-people-will -be-using-healthcare-mobile-applications-in-2015/). These users include health care professionals, consumers, and patients.

health and wellness appHealth and wellness thus are hot topics right now for both businesses and individuals.  A growing number of health and wellness apps aim to empower smartphone users to change their behaviors and to manage their own health conditions. Taking a note from this trend, MI Digital has helped Fibre7 develop Pakistan’s first health and wellness App “Wellness Expert” starring Yogi Wajahat. This app will allow individuals to take control of their own health and wellness program. 

The Fibre7 Health & Fitness app for Android and iOS is the one-stop spot for people interested in living a healthier life, combining the best hatha yoga exercise and workout videos, a nutritional reference, and pose library along with advice for diet, exercise and health to help individuals meet their wellness goals.

“MI Digital is honored to have been selected for the development of the Pfizer Pakistan Fibre7 Wellness Expert App” said Umair Mohsin, Director Digital. “Because it’s both interactive and informative, the Health & Fitness app delivers a really useful and engaging experience.”

Mobile apps have the potential to transform health care by allowing doctors to diagnose patients with potentially life-threatening conditions outside of traditional health care settings, help consumers manage their own health and wellness, and also gain access to useful information whenever and wherever they need it. MI Digital will continuously evolve this app through adding more features as time goes by, thus always promising something new and exciting for Fibre7 users.
The app can be downloaded from the Android Store at: https://play.google.com/store/apps/details?id=air.com.migaming.yogi whilst the iOS app can be downloaded from https://itunes.apple.com/pk/app/wellness-expert-iphone/id847298899?mt=8..