The Brand Catch


Over the last years, brand building on the Internet has been struggling to find the balance between the consumer’s perception of a brand and whether the Internet was a vehicle for delivering that brand.

Heaps of hype in the last years persuaded brand builders to believe that the Internet was an essential medium they had to be a part of, but many brand builders have found that consumers who favor particular brands have been keenly disappointed by their brands’ online performance.

Some companies have felt the crush of this reality simply because e-tailers and brand builders weren’t well prepared. So many brands fell into the hype trap by grasping the online lifeline and promising their customers all the “usual” services they offered offline without preparing the structure for it.

You see, that’s the problem. The Internet is not for everyone, just as any medium is not always for every brand. Some brands are more successful online just as others are more successful on television or in magazine advertising. Procter & Gamble figured this principle out in the fifties. It assessed that television and video ads suited any products that benefited from demonstrations. And for Procter & Gamble, that covered everything from soap to general household products. Nescafi recognized that sampling was the way to success, so the company shared its product through magazines all over the world.

Let’s agree that the best medium for brand building varies from product to product and that the Internet isn’t necessarily a vehicle for everyone. Given this hypothesis, can you tell me what the online role is for brands on social media? Are all of them able to meet consumer expectations online? Does an online presence that falls below consumer expectations add to its brand equity or take away from it?

The crucial factor is consumer expectations. So let’s examine this further. What would you expect from, say, a Pepsi website, app or social media? That it would be cool? Fun? Interactive? Innovative? These are Pepsi’s core brand values. But only nominating these qualities doesn’t get at the heart of consumer expectations of Pepsi’s online role, they have to put that in practice, succeed in it in an appealing and innovative way, and update it at all times.

It’s hard, very hard, for many brands to go online without doing anything that affects its reputation. There’s no doubt that consumer expectations are high, and every word said is over analyzed and judged, so there’s no room for online mistakes. Should some brands avoid going online?

If a large part of the brand’s market is young people, for example an innovative brand like Pepsi, it will be compelled to be where young people are: on the Internet. Even though for some brands the online presence is essential, being online is dangerous. Almost anything the brands do online won’t meet their markets’ expectations, will be misinterpreted and severely judged. Yet avoiding to frequently update the website, app and social media will create just as much criticism, with consumers questioning what’s going on with these brands, wondering if these brands have fallen by the wayside.

I’m afraid there’s only one way to deal with it: Keep thinking of new ways to deliver the old message, and deliver that message only when it’s ready. And by “ready” I mean tested on and accepted by the consumer. By venturing online without a plan and a strong online marketing team, like SMA, and a good public representer ready to deal with crisis management, you’re exposing your brand to a dangerous gamble. And once you’re online, you can’t switch your website, apps and social media off because this sends bad vibes as well.

Rome wasn’t built in a day and neither will the close-to-perfect online marketing. 


Business Process Outsourcing: A Company’s Best Business Option


Business Process Outsourcing, or BPO, is among the most developed and practiced concepts in the world economy today. BPO means that a company assigns some or all of its non-core activities to a third party service provider. The company gives that provides control over the non-core processes. This innovative approach allows the outsourcing partner to provide additional services, complementary manpower, and automation equipment to perform seemingly routine and manual duties. BPO is usually implemented as a cost-saving measure, but it is also employed for purposes of increasing capacity and improving productivity.


BPO is not new in the global economy, but it has undergone several evolutions. It started with the typical model of onshore outsourcing, which involved tasks such as document copying, scanning, microfilming, data entry, and other routine office tasks. Eventually, companies began experimenting with near-shore outsourcing and of course offshore outsourcing. Today, BPO is classified into two categories: the back-office operations, which include billing, purchasing, and database management and the front-office operations, which deal with customer-related services like marketing or technical support.


The BPO industry however helpful is found to struggle with the geographical differences between the clients and its BPO employees. The majority of these problems may include cultural barriers and language and accent differences. These factors can often hinder the productivity of BPO staff, particularly when there is a project manager or someone in the middle who may serve as the communication middle-man between the Client and the BPO provider.


Although BPO is widely practiced, the key to success in engaging in offshore outsourcing is to choose the best business model that will possibly optimize revenues and increase customer satisfaction and retention. The traditional BPO methodology as discussed above, hinder companies in managing their staff directly and may not realize the expected cost-saving and productivity levels. However, a new model to BPO has emerged recently, which involves the direct management of remote employees/staff. This process, also known as remote staff leasing, essentially provides businesses with the option to hire and manage their own dedicated offshore staff, without any of the headaches of the traditional BPO process. Furthermore, because this model involves dedicated full-time staff, productivity levels are much higher than in the traditional BPO model. But what makes this new approach much more appealing than the traditional model, is the fact that it offers all the benefits of full-time employees, without the administrative and legal headaches inherent with hiring full-time employees.


For more information about BPO and remote offshore staff leasing, visit Solvo Global.


Self-Leadership: Leading Yourself To Personal Excellence


“There is a person with whom you spend more time than any other, a person who has more influence over you, and more ability to interfere with or to support your growth than anyone else. This ever-present companion is your own self.”

Dr. Pamela Butler, Clinical Psychologist

This is not an article about the leadership of others. Instead, it is about something more fundamental and more powerful—self-leadership. It is about the leadership that we exercise over ourselves. In fact, we argue that if we ever hope to be effective leaders of others, we must first be effective leaders of ourselves. To better understand the process of self-leadership and how we can improve our capability in this area, we should first explore the meaning of the word “leadership.”

There are a seemingly endless number of definitions and descriptions of leadership—largely as a result of the vast number of persons who have researched and written on the subject (and their equally vast and differing viewpoints). All of these descriptions have some merit. However, in focusing on the idea of self-leadership, perhaps the most useful definition of leadership is simply “a process of influence.”

This short definition is actually quite broad and meaningful. It recognizes not only the importance of human influence in the determination of what we are and what we do, but also the complex nature of leadership (that is, influence is not an isolated event, but a process involving many parts). The existing literature on leadership is almost universally focused on influence exercised by one or more persons over others (in other words, influence exercised by “leaders” on “followers”). In taking an initial step toward understanding and improving our own self-leadership, we must first recognize that leadership is not just an outward process; we can and do lead ourselves. Indeed, as the opening quotation suggests, our greatest potential source of leadership and influence comes not from an external leader, but from within ourselves!

Self-Leadership In Practice: Self-leadership has been more broadly defined as “the process” of influencing oneself to establish the self-direction and self-motivation needed to perform (if you want to check a good source of self motivation, click here). Research across a variety of settings, from the educational domain to the airline industry, has shown that the practice of effective self-leadership by employees can lead to a plethora of benefits including improved job satisfaction, self-efficacy, and mental performance.  Self-Leadership involves “leading oneself” via the utilization of both behavioral and mental techniques. Behavioral self-leadership techniques involve self-observation, self-goal-setting, management of antecedents to behavior (e.g., cues), modification of consequences to behavior (e.g., self-reinforcement, self-punishment), and the finding of natural rewards in tasks performed. Mental self-leadership techniques involve examination and alteration of self-dialogue, beliefs and assumptions, mental imagery, and thought patterns (habits in one’s thinking). 

It is important to note that effective self-leadership is not founded on narcissistic or “blindly” independent employee behaviors with total disregard to the work group or organization. Rather, effective self-leadership involves a coordinated effort between the employee and the group and/or organization as a whole.4 Implicit in this view is a potential trade-off or balance between the self-leadership of an individual employee and the self-leadership of the work group and/or organization as a collective. This suggests that effective self-leadership involves achieving an equilibrium between focusing on the cohesiveness of a work group and/or organization and focusing on the value and identity of each individual employee. Thus, self-leadership does not require entirely autonomous behavior without regard to the team or organization. Nor does it require that the identity and value of each individual employee be entirely put aside in favor of the work group or organization. Rather, an effective self-leadership perspective would encourage individuals to find their own personal identity and mode of contribution as part of establishment of a group or organization that produces synergistic performance.

In sum, self-leadership provides considerable promise for taking the pursuit of employee effectiveness to the next level. Indeed, effectively self-led employees, both behaviorally and cognitively, may offer the best blueprint for achieving employee and organizational effectiveness in the 21st century.


Three Things To Never Include In A Cover Letter


When creating a professional cover letter there are always things you absolutely must include. But there are also three things you should never include in a successful cover letter.


No matter how difficult your last job may have been, you should never include details or complaints about issues had at your previous employer. Not only will sharing this be inappropriate on a cover letter, but it also makes the wrong first impression. The only time to refer to a previous employment experience is if it was a positive one.


Never include your personal information in a cover letter. This is not the place to share your email or phone number. You might want to share some things about yourself such as hobbies and interests but much like any introduction, there is no need to tell each and every detail. You will be able to include your contact information on your resume so save that information for that format.


Do not include your salary needs here either. Inquiring about benefits, vacation, employee wellness programs and pay should be done at the interview. Instead in your cover letter you should include what you will be bringing to the company if hired. Include skills and experiences which have prepared you for your desired position. If you think you still need more tips and assistance, you could try to ask a professional hr company, like Solvo Global or many others, and find out what is important.

Differentiation: It’s in the Detail


As a consequence of our learning more about the Internet — what works and what doesn’t — we’re reaching a point at which more and more Web sites are looking more and more alike. Visit,, and Borders. Remove the logos, and you’ll have difficulty recognizing which site belongs to which brand.

So, how do you secure strong Internet branding in such an environment? Have we reached a point at which it no longer matters how a site looks? Is a standard site design with your own logo the best solution?

Reinventing the navigation panels is disastrous — analogous to surprising a driver by putting the steering wheel on the side opposite to its usual position. Reinventing the purchasing process leads to as many difficulties and has limited consumer value, if any. And the same is the case when it comes to the way you structure the content on your site.

The Internet freedoms enjoyed by most brand and marketing people a few years ago may seem to be evaporating as quickly as norms are being set. A set of navigational standards has evolved on the Net — standards approved and accepted by consumers. So it simply doesn’t help to introduce changes just for the sake of strengthening consumer brand awareness.

Let’s extend that parallel with the steering wheel position. Drivers have come to expect a car to take a certain shape. All vehicles depend on common capacities, functions, and features. You wouldn’t, therefore, alter the number of wheels on a car, change the necessary elements on the dashboard, adjust the seating, or remove headlights and taillights. Drivers all over the world expect and accept the shape and functionality of vehicles at this point in their evolutionary development. But does that mean the freedoms of vehicle designers have dissipated? Almost all of us would agree that there are major differences between the VW Beetle, the Rolls-Royce, and the Toyota Corolla. They are all based on the same functional structure, but design freedoms within that structure define the models’ differences.

Web sites, too, share functional limitations and design parameters, but the potential for differentiation is infinite. The key to online brand differentiation and the savior of Internet brand-building freedoms is detail.

Yes, difference is in the detail. And this is how you need to think about your site. Forget about changing elements the consumer already accepts. This will only harm your brand. Concentrate on details that will add value to the consumer’s visit to your site. These details can be found in everything, from your graphics to your language. And, crucially, in your ability to reflect the fact that you know your consumer well. Aim to add value to the consumer experience by offering well-defined, service-oriented support. Inspire your customers; inform them; surprise them. Your site’s capacity to add value to the consumer’s experience of it lies in the way you follow up and engage in dialogue with users. It lies in the site’s communication — its language as well as visuals, its policies and promises. It lies in the details that no other site is offering. It does not lie in a new navigation panel that nobody’s seen before, in some creative purchasing process, or in a new approach to security — that is, unless you’ve manufactured these revolutions with the customer truly in mind.

But, honestly, we’re at a point where major inventions have already been created. It’s not every day you see true revolutions within the car industry. Sure, it happens, but only after tough fights, many of which quietly end in failure.

The secret to online branding success is thoughtful, consumer-oriented detail, not general system differences that challenge your customer’s confidence and experience. Your freedom as an online brand-builder remains, but there are plenty of development jobs that should be ticked off on your to-do list. Do me a favor: Don’t try reinventing the wheel. Too many have tried and failed, and I’d hate for you to do the same. If you want help with your online branding process, contact a great company such as SMA to advise you on how to build your way to success.

Birthday Gift Ideas for Women – Best Presents for Her Special Day

Picking a birthday gift for a wife, a special girlfriend or Mom can be a difficult task. Keep her personality and tastes in mind before choosing a present, and she will appreciate the gift giver’s thoughtfulness. At a loss for ideas? Try these birthday gift ideas for women.

Birthday Gifts for Wives

When choosing a birthday gift for a wife, husbands should pay attention to both what she says she wants, and what she really wants for her birthday. Many wives say that they don’t expect a present, or don’t need a present. Others say that a card or a few flowers would be fine. In reality, although she would never admit it, she would love to get something more luxurious.

  • Jewelry containing her birthstone, such as earrings or a necklace – be sure to choose jewelry in a style that she likes, that suits her personality. If she favors a style that is delicate and understated, don’t give her a flashy and gaudy bracelet.
  • A day at the spa – Wives often need a day off and some special pampering, and she can get that with a day at a local spa.

Birthday Presents for Girlfriends

Choose birthday gifts for girlfriends with care, and keep the length of the relationship in mind when finding the most appropriate present. A shorter, less serious relationship does not require the same degree of effort that a longer relationship that may have a future.

  • Flowers – A bouquet of flowers makes a great present, but should be accompanied by something more permanent, even if it is a small gift.
  • Media – Try getting her favorite DVD or the latest CD by her favorite artist for this birthday.
  • Electronics – A digital photo keychain loaded with pictures of the two of you, or an MP3 player make great birthday presents.
  • A book by her favorite author, or an obscure title she has been looking for.

Birthday Gifts for Mom

When choosing a gift for Mom, remember that she will generally just be happy that you remembered. Try these presents to make her even more thrilled:

  • A book dedicated to the subject of Mothers
  • A photo album filled with pictures of the family, and captions directed at Mom
  • A bouquet of flowers
  • A box of her favorite candy
  • Jewelry containing her birthstone, and perhaps the birthstones of her children

Choosing Birthday Presents for Women

When choosing birthday presents for women, there are a few gifts to avoid: Although she has been talking about a new vacuum cleaner or a better mop, her birthday is not the time to purchase these items, unless they are accompanied by a legitimate gift.

Household appliances are a necessary item for the home, and are no more appropriate for a birthday gift than a stick of deodorant or a tank of gas for the car. Instead, use the ideas in this article to find a birthday present for a wife, girlfriend or a mom that will make her day even more special.

Social Media Public Relations: Social Networks as a PR Strategy

Using social media networking platforms like LinkedIn, Facebook and Twitter can complement an overall PR plan, but should not replace good public relations techniques.

The public relations industry has seen a boost in free or low-cost avenues for sharing company news, with the spread of social media networking platforms. Companies large and small are taking advantage of the platforms to announce news and start conversations about their products or services.

While an integrated social media plan is an important element of today’s PR strategies, companies need to be careful not to rely entirely on publicizing news on social networks. Social media public relations require a balance between new and old PR tactics and techniques.

Pitfalls of Using Social Media Public Relations as a PR Replacement

Experienced public relations managers know never to rely on one tactic to produce results. Although social media public relations tactics can be highly effective and cost-efficient, a social network is not likely to meet all of a company’s PR objectives.

When developing a social media public relations strategy, be careful of the potential pitfalls of using it as a replacement for traditional PR techniques.

  • Limiting direct contact with media. Simply promoting company news, stories or strategic partnership press releases through social media can limit your ability to build valuable one-on-one relationships. Establishing good relationships with media representatives is important to land editorial coverage beyond a press release pick-up.
  • Avoiding press release distribution services. Releasing press news via LinkedIn, Facebook or Twitter without releasing news over more formal PR distribution services can reduce the circulation of news to other online or print media.
  • Oversaturation of networks with company promotions. Because social media networking platforms are easy and free to use, connections can quickly feel oversaturated with PR communications and messages. Remember that social media is more effective if it is used as an interaction tool with back and forth communications.

Best Social Media Public Relations Tools

The top social media networking platforms for supporting public relations strategies include LinkedIn, Facebook and Twitter. These networks are the most widely developed and adopted social platforms. They are also free marketing tools for businesses to leverage that only take an investment of time. It may take some time to establish a good base of LinkedIn business connections, Facebook Business Page likes or Twitter followers. To be most relevant, be sure that you are establishing social media connections that are specific to the business account and not a public relations agency.

Each industry niche may also have additional social networks that are relevant. To build a good base of social media PR tools, check out targeted industry blogs, website forums or other niches social sharing sites. For example, small businesses may turn to resources such as BizSugar to find useful and relevant information. Companies can also build brand communications with YouTube marketing videos as an effective social media public relations tool.

Integrating Social Media Networking Platforms into PR Strategies

Develop a PR strategy that utilizes social media networking platforms as a marketing tool, rather than simply a one-way communication platform. Also, fully integrate social media connections into your public relations efforts so that they are complementary and work together toward the same goals and objectives.

Use social media to communicate and engage network connections with relevant industry news and happenings through discussions. Social media networking platforms are the perfect tool for creating a buzz for the company. They are allowing you to make different connections through likes, comments, discussions, tweets, and retweets, or some other interactions. All of the social media public relations activity should be on top of traditional PR marketing tactics and techniques. The combined effort will grow your company’s buzz and recognition further than single, unsupported PR strategies and efforts.

Social Media Guide for Small Businesses on Facebook and Twitter

Crafting a small business social media strategy is essential in today’s market. Social media both draws attention to your business and increases sales.

Unlike traditional advertising, social media allows small businesses to advertise very cheaply, using innovative strategies that deliver real value along with reputation-building. A small business that can effectively use outlets such as Facebook and Twitter to deliver audience-specific content, thus drawing attention to a product or service, will vastly expand its reputation through the power of a quick, efficient recommendations stream.

Developing a Social Media Strategy Based on Real Value

Social media promotion can be a tricky business. If your Facebook page or Twitter stream is full of nothing but traditional advertisements and pleas to buy a product or service, you’re unlikely to get many followers for your business. People follow a small business on their social media feeds because they are already interested in a business and want to know about deals and new products, or because they believe that the business will deliver real value through its social media outlets.

What does “real value” mean? The real value is something that a social media user wants, whether it’s a sale or freebie offer, a useful application, or interesting news. Small businesses can deliver this value by working their business name unobtrusively into a desired application (for example, a database of recipes using an edible product), providing news on a related topic (a small investment firm Tweeting about market trends), or of course by providing discounts and free stuff as a loyalty measure for following a Twitter feed or liking a Facebook page.

Providing valuable information or applications, whether directly through the social media stream or through a link, builds a businesses reputation and makes following that business desirable. If a user follows a business for its informative daily updates on health news, for example, that person is unlikely to mind the occasional promotional pitch or notice about a new product. Real value also means that a user is more likely to recommend that feed to his or her friends–and that’s the value of social media.

How to Implement Social Media Promotion for a Small Business

Small business owners need to be aware of the relative value of a social media presence and decide accordingly how much time and money to devote to it. Social media does require constant effort–most Twitter feeds are updated at least 2-3 times a day, while Facebook pages can be updated a few times a week. Social media is also most effective when integrated with a business’s website, blog, and/or e-mail lists.

The best strategy is to have one staff member do all the social media for a business, and for that person to be thoroughly trained in how social media works. This staff member should be responsible for Tweeting and updating the Facebook page, but also for keeping the business’s social media presence interactive.

No one likes a social media user who only talks about himself, and the same goes for businesses. For example, the social media staff member might re-Tweet mentions of the business or interesting related news that other users are Tweeting, post links to affiliated business’s content on Facebook, and manage @ replies to the business on Twitter.

When it comes to creating value, sometimes it is useful to hire a consultant. For example, the one-time cost of hiring someone to create a mobile application with embedded promotional material that can then be shared around the social network is likely to have considerable long-term value.

The key to social media for small businesses is to be interactive, keep up with the pace of social media, and keep delivering fresh real value that followers can depend on. Never let a social media feed lag empty, and always thank users who recommend you to their friends. You never know how these small efforts will pay off in the long run.

Advantages of Blogging for Online Businesses

How to Maximize Time Spent Blogging and Reap the Benefits

Using blogs for advertising the business is a great way for the business owners to approach their potential customers and target market, advertise online and establish certain expertise.
Blogs, once defined as personal journals or diaries, have evolved into a dynamic marketing tool for business owners. There are several advantages to maintaining an online business blog and, when done properly, blogging offers a healthy return on the time investment required.

Blogs Allow Online Business Owners to Expand on Product Descriptions

The blog posts are highlighting all the advantages and features of the products you want to sell online. You can add a picture of the product and add a hyperlink to the online market page.

This strategy for increasing the awareness for the business’ products os a great inexpensive way.

Participation in a Blogging Community Opens Doors to New Markets

Bloggers who actively participate in a blogging community of their peers enjoy the increased exposure generated by commenting on other people’s blogs or guest blogging. Guest bloggers write a post for publication on a related blog site, with a link back to their own blog. This is a win-win for both participants, as the guest blogger is exposed to new readers and the host blogger has a fresh, new perspective to offer their audience.

Blogging in a Specific Niche or Industry Helps Establish Expertise

Consumers turn to trusted sources to help make online buying decisions. Become that authoritative presence by providing a unique perspective and timely, relevant blog posts on the industry as a whole, specific products, and trends.

Always fact-check and thoroughly proofread articles before posting to help establish a professional presence through blogging. Link to credible sources when quoting statistics or making statements.

Blogging is an Interactive Publishing Platform and Encourages Customer Participation

Blogs give readers and potential customers the opportunity to explore and ask questions, make comments, or offer suggestions. Use open-ended questions, offer prizes or coupons for participation, and create polls to generate interest and get people talking.

Monitor reader comments and promptly answer all questions. Responding to negative comments or complaints quickly and openly gives other readers a good impression of the dedication to customer service.

Blogs Help Drive Traffic to the E-Commerce Storefront

Blogging is a great way to provide the in-depth information readers are looking for; feature blog post teasers on social media sites such as Facebook and Twitter to draw in readers. Always link to the product or service sales page for interested consumers.

Also, display the e-commerce storefront URL and link prominently on the front page of the blog. Readers who have to go searching for contact information may stop clicking and just go look somewhere else.

Blog Feeds Deliver New Content Directly to Interested Readers

Having readers subscribe to a business blog is really the Holy Grail of blogging. New product descriptions, sales, coupons, articles, and other marketing material are delivered directly to the email inbox of a reader who has expressed interest in receiving these continued updates. This is the ultimate mailing list.

Place a subscription sign-up widget prominently, above the fold, on the front page of the blog.

How to Develop a Business Blogging Strategy

Blogging does not have to be time-consuming. Decide how much time it will take each day or several times per week to write a new blog post. While it might seem to make sense to post many articles in the beginning to populate the blog, readers come to expect and look forward to new publications, especially if they are subscribers. Set an expectation that is manageable over time to avoid disappointing readers with sporadic posts.

Keep blog posts short and to the point, between 200 and 400 words, on average. Use pictures to catch the reader’s eye and generate interest. White space, bold subheadings, and bulleted lists help visitors read online content and keep them reading to the end.

Create and test the blog before promoting to give each reader a great first impression. Above all, blog regularly and provide interesting content to attract and keep readers.

How & Why Bloggers and Business Comment On Blogs

Reasons For Adding Blog Comments with Step by Step Instructions

Learn how and why to add comments to blogs and exploit a cost-effective way for small business and bloggers to increase website and blog traffic.

An important element of blogging is the ability to comment on other blog posts. Adding comments can build connections between bloggers and readers as well as building relationships between small businesses and their customers. This can lead to links between blogs, websites and people and can further lead to increased visitors and traffic.

An understanding of the reasons why commenting on a blog can be helpful as well as learning how to add comments means that a small business or blogger can implement a plan to use comments to build visitors.

Why Comment On A Blog

There are many good reasons to add comments to a blog post. These include:

  1. Most blogs allow links back to the commenter (often back to the commenter’s own website or blog). Some blogs also allow multiple links within the comment too. Every link increases the opportunities for visitors to follow the link and so generating another visitor.
  2. Carefully selecting the blogs posts to add comments to and giving thoughtful comments can help build a reputation as an expert.
  3. Consistently adding value to a blog will attract attention and may lead to a link in the bloggers’ blogroll (a more permanent link visible on the sidebar of most blogs – an opportunity to drive more traffic).
  4. Bloggers appreciate comments and adding comments is also an opportunity to influence views (of the blogger, other commenters and readers).

In summary, building links and relationships are important for both business marketing and social networking, and adding comments to a blog allows connections to be built at little cost (of money or effort).

How To Comment On A Blog

There are many different blogs, using different blogging software, so no two blogs are the same, sometimes making it difficult to work out how to add a comment.

  • The first step is to read the complete blog post. Sometimes this means having to click on the actual post itself if it’s in a long list of posts.
  • If a blog post has a comment box at the bottom, then go to the next step. If there is no comment box then look for a link with ‘comment’ ‘0 comments’ ‘no comment’ ‘10 comments’ ‘add comment’ or something similar and follow the link. That should open up the blog post with room for comment at the bottom.
  • Different bloggers will ask for different information before allowing a comment to be added. Typical information required is:
    • A name. The name is often turned into a link to the commenter’s website.
    • An email address. The email address is not usually shown on the comment.
    • A website address. The website address is usually shown on the comment
    • The comment itself. Some blogs allow links to be added within the comment body some don’t. Some blogs allow some formatting within the comment or even an image to be included.

On some blogs creating an account and logging in is a requirement before adding a comment is allowed. Decide whether it’s worthwhile spending the time to create an account depending on the likely frequency of commenting – creating an account is usually a speedy process.

Most blogs will not display the comment immediately as the comment will have to be approved by the blogger. This helps to fight spam.

The little picture sometimes shown next to comment is called an avatar and if you create one (one popular globally recognized avatar is Gravatar), it will be shown wherever you’ve commented on any blog on the internet.

Implementing a plan to regularly add comments to blogs is a cost-effective way for small business and bloggers who have set up a blog to increase website and blog traffic.