In an Industry first, MI Digital, Pakistan’s pioneering digital agency & MI Gaming, Pakistan’s premier branded games studio, network companies of Media Idee Group recently launched their first branded game for Anne French, Pakistan.
The game based on the slider puzzle adds a social gaming aspect to it by challenging friends and peers of the player to compete together.
Games have become one of the best main-stays on social networking sites as people have turned to them to kill time and brands of all stripes are starting to play along.
The Anne French game in particular can be found by click on this image:
Last year the social gaming industry passed the $1 billion dollar mark fueled largely by brands integrating social games into their marketing strategies. From in-game advertisements to entire games built around name-brand products, engagement through games takes on multiple forms and presents unique opportunities for marketers – on and off the computer.
Anne French’s game venture is a first because aside from facebook at www.facebook.com/annefrenchpakistan, the game is also available on iOS and Android markets via mobile game apps specially developed which allows one to compete with friends from any device – web or mobile.
Social gaming is more than a buzzword; it’s a business opportunity and the Media Idee group of companies are developing such for their clients.
Available for Android 4.0+ from https://play.google.com/store/apps/details?id=air.AnneFrenchPuzzle.