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Meat one digital media campaign

Digital Media Campaign: Meat One Launches Qurbani Service

Meat One, the premium quality meat brand from Al Shaheer, UAE launches its Qurbani Service with ‘Don’t Sacrifice Your Peace’ Campaign

Meat One, the premier branded meat packing company in Pakistan launches its Qurbani service where it facilitates people wishing to perform Qurbani this year. Meat One will facilitate Muslims living in Pakistan and globally to make sacrifices and deliver meat to themselves and to the needy / charities across Pakistan. The entire marketing and media has been handled by MI Digital including the creation of the Qurbani Application, which has been integrated into Microsoft Dynamics application.

Some images from the media campaign are below:

 

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Goodness of Freshness Media Campaign

Digital Media: Meat One Launches “Goodness Of Freshness” Digital Campaign

MI Digital launches the online marketing campaign for Meat One “Goodness Of Freshness” Across Ad Networks & Social.

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Meat One, the premier brand of ‘Al Shaheer Group, UAE’ and pioneer in the “branded meat space”  launched its first paid media campaign today with MI Digital.  The campaign unveils its new digital media campaign with the tagline, “Goodness of Freshness”

MI Digital, a Media Idee Group company which Meat One hired earlier this year as its digital agency, also orchestrated the media portion of the campaign, which is timed to the spring season and includes search engine marketing and optimization, paid social, remarketing and billboards.

The campaign is designed to create awareness of the brand and to steer people into its stores building upon the freshness aspect, as people generally perceive branded meat as less than fresh meat available at the local butcher.

 

meat one digital agency

 To date the company’s awareness efforts had been driven in large part by earned media and whilst that will still be a key driver going forward, Meat One will be investing more into its paid marketing efforts this year as well.

 “Everything we do from an advertising and marketing standpoint is about inspiring and not just selling,” said the press release for the brand.  Doing both, is critical to building a brand and the company for the long term.

“What today’s Web enables for consumers and for businesses may not have been fully foreseen by its creator. The ability to do everything from consuming media on interconnected devices to purchasing an infinite variety of goods when and where one likes while self-administering a blood pressure test with a cell phone is reality for many and will be for much of the world’s economically active population by the time the Web hits 50”, said Umair Mohsin, Director Digital. “Meat One is an innovative brand that has put in the required investment towards not only understanding this medium but also to use it a driver for its marketing efforts which many brands are still afraid to do”, he continued. “We’re proud to be the time that is helping them bring their brand into the digital hearts of the country”, he finished.

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Meat One Appoints MI Digital As Digital Agency

Meat One, the premium brand of the Al-Shaheer UAE Group brought in MI Digital – a global brand, digital marketing and ecommerce enabling organisation for a Pakistan wide digital roll-out.

MI Digital has been brought on board to design and build a new web and social platform to support brand consistency and to help Meat One build their brand digitally, spread awareness and help build up engagement and community.

Meat One team welcoming the MI Digital commented, “MI Digital’s impressive digital expertise and global capabilities assured us that they were the right partner for us. With our operations spreading across the globe, it is vital that our agency is able to ensure brand consistency across digital channels, build up the platforms and promise technical fit & expertise. MI Digital checks on all these requirements. Our main objective is to use digital channels in a much more impactful and user-centric way to build our brand.”

The first phase of the programme is already underway with the development of a social marketing & media management platform for Meat One. The new communication will build on more emotional aspect of the brand rather than a functional set of values and help power the next phase on digital for Meat One.

“As one of the largest and fastest growing digital marketing organisations in the world, Meat One is an exciting win for MI Digital”, says Umair Mohsin, Director MI Digital. “We are passionate about delivering digital products for our clients that make a measurable difference. The launch of a new global digital environment for the brand will not only align its marketing but also provide a platform that will support future growth across the board.”

About MI DIGITAL
MI Digital is a digital agency that cares about results. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. MI Digital has 5 offices spanning five continents. We offer local expertise to some of the world’s most dynamic brands.