News, Events, Happenings at MI Digital

wellness expert fibre7 pfizer

MI Digital’s Health and Wellness Mobile App For Pfizer Fibre7

Pfizer Pakistan launches first ever Health and Wellness App For The iOS and Android Platforms

The widespread adoption and use of mobile technologies is opening new and innovative ways to improve health and health care delivery. Mobile applications can help people manage their own health and wellness, promote healthy living, and gain access to useful information when and where they need it. These tools are being adopted almost as quickly as they can be developed. According to industry estimates, 500 million smartphone users worldwide will be using a health care application by 2015, and by 2018, 50 percent of the more than 3.4 billion smartphone and tablet users will have downloaded mobile health applications ( -be-using-healthcare-mobile-applications-in-2015/). These users include health care professionals, consumers, and patients.

health and wellness appHealth and wellness thus are hot topics right now for both businesses and individuals.  A growing number of health and wellness apps aim to empower smartphone users to change their behaviors and to manage their own health conditions. Taking a note from this trend, MI Digital has helped Fibre7 develop Pakistan’s first health and wellness App “Wellness Expert” starring Yogi Wajahat. This app will allow individuals to take control of their own health and wellness program. 

The Fibre7 Health & Fitness app for Android and iOS is the one-stop spot for people interested in living a healthier life, combining the best hatha yoga exercise and workout videos, a nutritional reference, and pose library along with advice for diet, exercise and health to help individuals meet their wellness goals.

“MI Digital is honored to have been selected for the development of the Pfizer Pakistan Fibre7 Wellness Expert App” said Umair Mohsin, Director Digital. “Because it’s both interactive and informative, the Health & Fitness app delivers a really useful and engaging experience.”

Mobile apps have the potential to transform health care by allowing doctors to diagnose patients with potentially life-threatening conditions outside of traditional health care settings, help consumers manage their own health and wellness, and also gain access to useful information whenever and wherever they need it. MI Digital will continuously evolve this app through adding more features as time goes by, thus always promising something new and exciting for Fibre7 users.
The app can be downloaded from the Android Store at: whilst the iOS app can be downloaded from
nestle fruita vitals tvc

Nestle Fruita Vitals Production Handled By MI Productions

MI Productions, the production arm of Media Idee network recently worked on the Nestle Fruita Vitals commercial. Conceptualized by Ogilvy, the MI team shot the 2 min spot in Thailand.  Highlighting four delicious flavors – Mangos from Pakistan, Pineapple From Indonesia, Grapes From Italy and Apples from Greece – these convenient, single-serve juice boxes were shown to package and deliver only the most fruity, delicious and refreshing taste from all over the world and a nutritional value people can feel good about serving.

Nestle Fruita Vitals is a range of premium Juices and Nectars from Nestle. Nestle Fruita Vitals is prepared by using the finest fruit carefully chosen from the gardens of the world and processed under Nestle’s stringent quality standards.

project: Nestle Fruita Vitals
director & dop: Avi Karpick
creative agency: Ogilvy & Mather
executive producer:
line producer: Benetone Films
post productions: Oriental Post Bangkok
still photographer: 68 Studio Bangkok

produced by: MI Productions


About Nestle Fruita Vitals

Nestle Pakistan has always been committed to the health and well being of the Pakistani consumers and to this end, keeps introducing food and beverage products that are not only delicious but are also nutritious and healthy. Nestle Fruita Vitals is currently the market leader of the juices and nectar category in Pakistan. dubai, UAE appoints MI Digital as its Digital Agency For UAE & Saudia

Feel Beautiful Underneath

UAE based lingerie brand Antaysia has appointed MI Digital as its first Digital Agency for handling the UAE region. is looking to boost sales ahead of Valentines but also intends to build up its activity online to grow sales in the long term.

MI Digital will be responsible for growing the brand’s presence across PC and Mobility Based devices including handling creative & design, infrastructure, media buying, email, search, social networks, including the production of web and mobile applications. is particularly looking to invest in mobile, particularly via apps on phones such as the iPhone, while MI Digital will run paid ad campaigns for the brand to boost sales ahead of Valentine’s Day.

MI Digital will also use its network companies such as MI Events & MI Productions, Thailand to launch Events & handle photography and productions for the brand. The launch was handled by the Media Idee Network. Launch Event Launch Event

hilal candy ad

MI Productions Releases Hilal Khopra Candy Ad

Hilal Candy, Pakistan’s No. 1 confectionary company released their new ad today. Produced by MI Productions and directed by Farooq Mannan, the ad positions ‘Khopra Candy’ as a candy that celebrates sweet relationships with  ‘Rishtoon Mein Bharay Mithas’.   The ad can be viewed here:


Digit 2.0 – Digital Marketing Conference Held at Mariott, Karachi

The Digit 2.0 – Digital Marketing Conference was held on the 30th and 31st of October, 2013 at the Mariott, Karachi. Organized by the PAS, the conference

Digit 2.0 - Digital Marketing Conference

Digit 2.0 – Digital Marketing Conference Title



Michael Leander spoke at the Digit 2.0 conference

Umair Mohsin spoke at the Digit 2.0 conference

Michael Leander spoke at the Digit 2.0 conference

MI Digital was the emarketing partner



Michael Leander spoke at the Digit 2.0 conference

Photos from the event 


Digit 2.0 - Digital Marketing Conference

Digit 2.0 – Digital Marketing Conference. Umair Mohsin Receiving His Plaque


MI Digital was the official Digital Media Partner for the event. We are proud to be associated with the PAS. Umair talked about campaign attribution models the presentation of which is below:








anne french kareena whats in slider

Anne French & Kareena Kapoor’s – What’s In Slider Puzzle Game

In an Industry first, MI Digital, Pakistan’s pioneering digital agency & MI Gaming, Pakistan’s premier branded games studio, network companies of Media Idee Group recently launched their first branded game for Anne French, Pakistan.

anne french mobile game

The game based on the slider puzzle adds a social gaming aspect to it by challenging friends and peers of the player to compete together.

Anne French Kareena Kapoor Slider Puzzle Game


Games have become one of the best main-stays on social networking sites as people have turned to them to kill time ­ and brands of all stripes are starting to play along.

The Anne French game in particular can be found by click on this image:

Last year the social gaming industry passed the $1 billion dollar mark  fueled largely by brands integrating social games into their marketing strategies. From in-game advertisements to entire games built around name-brand products, engagement through games takes on multiple forms and presents unique opportunities for marketers – on and off the computer.

Anne French’s game venture is a first because aside from facebook at, the game is also available on iOS and Android markets via mobile game apps specially developed which allows one to compete with friends from any device – web or mobile.


Kareena Kapoor and Anne French App slider puzzle



Social gaming is more than a buzzword; it’s a business opportunity and the Media Idee group of companies are developing such for their clients.

Available for Android 4.0+ from

MI Gaming Launched To Serve The Branded Games Segment

MI Gaming was launched in April, 2013 to cater to the growing international market for mobile, web and large formats gaming and help clients drive consumer interaction on multiple devices.

“Mobile gaming will continue to grow significantly as consumers are spending more time playing games on mobile than any other app activity,” said Umair Mohsin, Director Digital  at MI Digital and also a network company of Media Idee, the group that owns MI Gaming.

MI Gaming has been setup to cater to this growing demand for quality content.



dolphin show karachi

MI Digital Wins Rights To Digital Marketing Partner For The Dolphin Show Karachi

MI Digital, Pakistan’s best digital agency recently won the rights to become the digital partner of choice for the Dolphin Show In Karachi

MI Digital is responsible for marketing the event online and through partner channels using a mixture of cross functional digital channels, developing the software for the seating and the billing for the show, providing the hosting and infrastructure for the billing and the software systems, sms alerts system, digital signage solutions, video productions and the development and the maintenance of the website for the event.