Social Media Marketing utilizes a variety of Internet tools to strengthen customer relationships, in turn leading to increased sales.
Social Media Marketing, an innovative manner of business promotion using Internet tools to build customer trust and loyalty, offers a low-cost method for companies to enhance sales. The goals behind utilizing many of these web tools are search engine optimization, otherwise known as SEO, and also cultivating a friendly relationship with customers.
Internet marketing is essential to modern business not only because these promotion tools are free to use, but they also build a friendly approach to the business/customer relationship. Writer Moira Gentry of Network Design & Communications, explains, “Social media marketing is using online social media to reach prospects, communicate with customers, improve internal efficiency and morale, and — most of all probably — to present and manage a brand,” or to put it more precisely, “It makes cold calls warm.”
Three Top Social Media Marketing Tools
Although Twitter was originally created to act as a mobile “away message,” some people still have no idea how to use it. “Twitter’s great for mass texting, sharing news – and knowing immediately what your customers and/or the press are saying about you. You shouldn’t find out a day later – you can know right now, and you can join the conversation and fix mistakes and celebrate good news,” clarifies Gentry.
The popular social networking site, Facebook, can not only save money on direct mail but also provides a simple, cost-effective means of announcing specials and free samples. Additionally, a business page on Facebook builds customer trust, as well as attracting new customers. No business should be without a Facebook page.
Receiving “more than 9 billion page views per month,” Craigslist is useful for boosting website traffic by means of search engine optimization. One useful method for improving a company’s SEO ranking is by placing inbound links in ads, announcing either free samples or product discounts.
Additional Social Media Marketing Tools
Since the plethora of media marketing tools available on the web can be overwhelming, figuring out the advertising needs of a company first will help to determine which tools to focus on using.
For instance, photo sharing sites such as Flickr and Picasa allow companies to save money otherwise spent on catalog production, by placing product photos online for free instead. No cost and immediate results make YouTube an ideal replacement for expensive TV ad time. Other means of marketing businesses include blogs, posting product reviews on Amazon, and offering helpful advice in subject appropriate online communities.
Most businesses taking advantage of these Internet marketing tools will watch expenses decrease while sales increase. Whereas the Internet has added complexity to doing business, thanks to social media marketing, it has also added another level to the method and meaning of nurturing customer relationships. And the best part is that it is free.